We may earn a commission if you buy through links on this page. It never changes a score or a ranking. How we make money
It's a split decision.
Choose Luma if you need event pages, registration, guest management, attendee messages, and community calendars. Its free plan includes unlimited events and guests, but caps weekly sends at 500 and charges a 5% platform fee on paid events. Choose Eventbrite if event discovery matters or you want its lower listed Pro subscription: $15/month, with up to 10,000 emails daily. Free events have no ticketing platform fees; paid tickets incur service and processing fees.
01Side by side
| Luma | Eventbrite | |
|---|---|---|
| Starting price | Free; Plus is $59/month billed annually | Free events; Pro starts at $15/month |
| Free plan | Unlimited events and guests; 5% fee on paid events | Unlimited free events; no platform fee on free tickets |
| Best for | Organizers managing events and communities | People browsing events and organizers selling tickets |
| Core strength | Registration, guest tools, messaging, and calendars | Event discovery by category, date, and location |
| Ease of use | Review ease-of-use score: 7.5/10 | Review ease-of-use score: 7/10 |
| Integrations and data | Plus lists Zapier, API access, and guest-list export | Integrations and data export not published |
| Team and seat costs | 3 admins free, 5 on Plus; extra-seat price unpublished | Seat limits and costs not published |
| Support | Priority support on Plus | Priority phone and 24/7 chat on sales partnership |
Luma Choose Luma if
- Choose Luma if you need registration and guest-management tools.
- Choose Luma if you want community calendars and event pages.
- Choose Luma if Plus’s 0% platform fee suits your paid events.
Eventbrite Choose Eventbrite if
- Choose Eventbrite if event discovery is central to your needs.
- Choose Eventbrite if you host free events without platform fees.
- Choose Eventbrite if its $15/month Pro email plan fits.
02Pricing compared
Luma Free costs $0 and includes unlimited events and guests, but limits invites and newsletters to 500 weekly and charges a 5% platform fee on paid events. Luma Plus is listed at $59 per month billed annually, with a 0% platform fee and up to 5,000 weekly sends. Monthly billing for Plus is not published. Extra weekly sends start at $50 per month for 10,000, billed annually.
Eventbrite’s free-event option has no ticketing platform fees. For paid tickets, the listed charges are 3.7% plus $1.79 per ticket and 2.9% per order; buyers pay by default, though organizers can absorb the fees. Eventbrite Pro starts at $15 per month and includes up to 10,000 emails daily. Annual billing terms are not published. Compare Luma’s platform fee and weekly send cap with Eventbrite’s per-ticket and per-order charges before choosing.
03Features and depth
Luma is the more fully described organizer toolkit here. Its features include customizable pages for in-person, virtual, and hybrid events; free and paid tickets; tiered pricing, coupons, group registration, applications, and waitlists. Organizers can collect custom answers, export guest lists, assign roles, scan QR codes at check-in, and send scheduled email and SMS messages. It also offers calendar invites, attendee chat, community calendars, and public event discovery.
The published Eventbrite information emphasizes finding events: users can browse by category, date, and location, explore popular cities and destinations, and browse U.S. states. Its pricing includes options for free events and paid tickets, but the available details don’t establish comparable guest-management, communications, or event-page features. If your priority is discovery, Eventbrite has a clear role. If you need the organizer tools listed above, Luma’s published feature set is more specific. Eventbrite Ads are available only in select markets, and ad spend is extra.
04Ease of use and learning curve
Our review scores put Luma at 7.5 for ease of use and Eventbrite at 7. That is a small gap, not enough to establish that either product will be easier for your team. We don’t have sourced details on setup time or learning requirements.
The practical differences are clearer in the published limits. Luma Free includes unlimited events and guests, but its weekly send allowance is 500; larger send volumes require Plus or paid add-ons. Eventbrite offers a free-events option, while its Pro plan raises the email allowance to 10,000 daily. Check your event workflow and message volume against those caps before switching. Annual billing terms for Eventbrite Pro and monthly billing for Luma Plus are not published.
Questions people ask
Is Eventbrite trustworthy?
The available information describes Eventbrite’s event-discovery options, free-event pricing, paid-ticket fees, and Pro email allowance, but it does not provide evidence about company reliability, payment security, or customer support quality. We can’t make a broader trust judgment from these details alone; check current policies and recent user reports before buying.
How can I connect my Eventbrite event to Zoom?
The information available here doesn’t confirm whether Eventbrite supports a Zoom integration or explain how to set one up. Check Eventbrite’s current help documentation for integration steps and availability. Don’t assume the feature is included based on the event and ticketing details listed here.
What are alternatives to Eventbrite?
Luma is one option to compare: it offers event pages, registration, guest management, attendee communications, and community calendars. The published information doesn’t name other Eventbrite alternatives, so treat this as a comparison starting point rather than a complete list.
How much fee does Luma take from event sales?
Luma Free lists a 5% platform fee on paid events. Luma Plus lists a 0% platform fee and costs $59 per month billed annually. The published pricing information doesn’t specify any other transaction or payment-processing charges, so confirm the full fee breakdown before setting ticket prices.