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There's a free plan; paid tiers are quoted.
Hightouch has a free entry point: Basic Reverse ETL costs $0/month and includes up to 2 active syncs, unlimited destinations, and unlimited seats. Composable CDP and Agentic Marketing Platform are quote-based, and annual prices are not published. The Agentic plan includes preset monthly personalized actions, but Hightouch does not publish the allowance in the pricing details we reviewed. There is no public starting price for the paid products; ask for a quote and confirm usage limits before budgeting.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Basic Reverse ETL | — | $0 | Teams starting with reverse ETL |
| Composable CDP | — | Quote | Teams building a composable CDP |
| Agentic Marketing Platform | — | Quote | Teams running personalized marketing |
02What the plan grid doesn't tell you
Paid plans require a quote
Composable CDP and Agentic Marketing Platform have no published prices, so the cost of moving beyond free Reverse ETL is unknown until Hightouch quotes you.
Personalized-action allowance
Agentic Marketing includes preset monthly personalized actions, but the number included is not published in the pricing details we reviewed. Confirm overages and reset rules.
Annual billing unavailable
Annual billing prices are not published, so we cannot compare monthly and annual commitments or calculate an annual discount from the available pricing information.
Reverse ETL sync cap
Basic Reverse ETL is free but limited to 2 active syncs. Teams needing more should confirm the applicable plan and price before migrating.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Teams starting with reverse ETL | Basic Reverse ETL | Free, with up to 2 active syncs, unlimited destinations, and unlimited user seats. |
| Teams building a composable CDP | Composable CDP | Includes no MTU, source, or destination caps and unlimited user seats; pricing is quote-based. |
| Teams running personalized marketing | Agentic Marketing Platform | Includes preset monthly personalized actions with no MTU, source, destination, or seat caps; pricing is quote-based. |
04Is Hightouch worth the money?
Hightouch is worth considering if your marketing team already relies on warehouse data and wants audience activation or campaign work in the same platform. The free Basic Reverse ETL tier makes an initial evaluation easier, but its 2-active-sync limit is real. For CDP and agentic marketing, price comparison is difficult: both require a quote, and the action allowance is not disclosed. We would not judge value until Hightouch prices your expected usage and spells out those limits.
Hightouch pricing FAQ
What is Hightouch Company?
Hightouch is a marketing platform built around customer data and AI. Its offerings include an Agentic Marketing Platform for campaign planning and execution, and a Composable Customer Data Platform for activating warehouse data while keeping data governance and storage in the warehouse, according to the product information we reviewed.
Who is the founder of Hightouch?
The materials available for this pricing page do not identify Hightouch's founder. We cannot verify a founder from the pricing and product information reviewed, so we are leaving the name out rather than infer it from unrelated or potentially outdated references.
Is Hightouch publicly traded?
The pricing and product details reviewed do not say whether Hightouch is publicly traded. We cannot confirm its listing status from these sources; check a current company or exchange disclosure before treating it as public or private.
What is Hightouch's revenue?
The materials we reviewed do not publish Hightouch's revenue, and the pricing information does not provide a revenue figure. We therefore cannot give a sourced number here. Treat third-party estimates as estimates unless Hightouch or a reliable filing confirms them.