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Paid plans start at $7.42/mo.
Divi starts at $89 per year ($7.42/month when billed annually). Divi Pro is $277/year, displayed as $23.08/month, and adds AI and Pro Services. Lifetime options cost $249 once, or $297 once plus $212/year for Pro Services. There is no free plan listed, but paid plans include a 30-day risk-free guarantee. For multiple WordPress sites, the base plan’s unlimited website use keeps the entry price attractive; AI and other Pro features cost more.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Divi Pro★ | $277 | $23.08 | Web professionals using AI and pro services |
| Divi | $89 | $7.42 | Website owners and WordPress professionals |
| Divi Lifetime + Pro★ | — | Quote | Web professionals wanting lifetime access and pro tools |
| Divi Lifetime | — | Quote | Website owners wanting lifetime access |
Add-ons and overages
- Lifetime + Pro includes Pro Services for $212 per year; individual service prices are not published.
02What the plan grid doesn't tell you
Annual billing, not monthly
Divi and Divi Pro are billed yearly. The listed monthly prices are the annual totals divided by 12.
Lifetime + Pro renews
The $297 lifetime payment does not cover Pro Services indefinitely; those services cost another $212 per year.
Service prices aren't listed
Individual Pro Service prices are not published, so the pricing page does not show a separate cost breakdown.
AI is not in base Divi
Unlimited Divi AI generation is listed with Divi Pro. Lifetime + Pro includes $60 of Divi AI Agent spend per year.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Website owners on a budget | Divi | $89/year includes unlimited website usage, unlimited sites in Divi Dash, and 24/7 support. |
| Professionals who need AI | Divi Pro★ | $277/year adds unlimited AI generation, unlimited Divi Cloud storage, and up to four team members. |
| Buyers avoiding subscriptions | Divi Lifetime | Pay $249 once for unlimited website use, Divi Dash, and support, with no recurring subscription. |
04Is Divi worth the money?
Divi is a strong value for multi-site WordPress work: the $89 annual plan allows unlimited website use, and the $249 Lifetime plan removes recurring subscription payments. The trade-off is that AI and Pro Services sit behind pricier options, and Lifetime + Pro still has a yearly services charge. We would compare the price against the features you actually need, not the unlimited-site headline alone. The review verdict is positive on value, though user sentiment is mixed.
Divi pricing FAQ
How much does the Divi theme builder cost?
The pricing page lists Divi at $89 per year, shown as $7.42 per month when billed annually. Divi Pro costs $277 per year ($23.08/month). Lifetime access is $249 once; Lifetime + Pro is $297 once plus $212 per year for Pro Services.
Is Divi a good WordPress theme?
Divi may suit people who want visual drag-and-drop editing, full-site editing, and one license for unlimited websites. Its base plan costs $89 per year. The trade-off is that unlimited AI generation and other Pro Services require a more expensive plan.
Is Divi 5 better than Divi 4?
The published pricing and feature information does not compare Divi 5 with Divi 4, so we can’t say which is better based on these sources. Check the version-specific documentation and confirm which version your intended plan supports before switching.
Which theme is better, Avada or Divi?
The published sources do not compare Avada’s features or pricing with Divi, so there is no grounded winner here. Divi’s listed strengths include visual and full-site editing, unlimited website usage, and a $89 annual entry plan. Compare those with Avada’s current plan details.