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Most buyers should pick Divi.
Choose Divi if you manage multiple WordPress sites and want one license for unlimited websites: its listed annual plan is $89, or $7.42 per month. Choose Elementor if you want its AI, lead-capture, dynamic-content, and optimization tools, and a plan matched to your site count. Elementor starts at €5 per month billed annually for one site; its currency differs from Divi’s, so the listed prices are not directly comparable. Neither product lists a free plan.
01Side by side
| Divi | Elementor | |
|---|---|---|
| Starting price | $7.42/month, billed yearly ($89) | €5/month, billed annually |
| Free plan | No | No |
| Best for | Multi-site WordPress work | Site-specific plans and built-in optimization tools |
| Core strength | Unlimited website usage and full-site editing | AI pages, lead capture, dynamic content |
| Learning curve | Ease-of-use score: 8/10 | Ease-of-use score: 8/10 |
| Integrations / data | Not published on the vendor's site | Not published on the vendor's site |
| Team / seat costs | Pro: up to 4 team members | Seat limits not published; site caps vary |
| Support | 24/7 support listed on Divi plan | Support details not published |
Divi Choose Divi if
- Choose Divi if you manage multiple sites under one license.
- Choose Divi if you want full-site visual editing.
- Choose Divi if 24/7 support is a plan requirement.
Elementor Choose Elementor if
- Choose Elementor if you need AI page creation tools.
- Choose Elementor if you need forms, popups, and dynamic content.
- Choose Elementor if you want a plan tied to site count.
02Pricing compared
Divi’s listed annual plan costs $89 per year, or $7.42 per month, and allows unlimited website use. Divi Pro is $277 per year, or $23.08 per month, with AI generation, Divi Cloud storage and up to four team members. Lifetime access costs $249 once; Lifetime + Pro costs $297 upfront plus $212 per year for Pro Services.
Elementor’s listed prices are in euros, billed annually: Essential starts at €5 per month for one site, Advanced Solo is €7 for one site, Advanced is €9 for three, and Expert is €17 for 25. One Agency costs €36 per month for unlimited sites. Monthly-billed rates are not published. Neither product lists a free plan, and the different currencies make the starting prices a poor direct comparison.
03Features and depth
Divi combines a visual drag-and-drop builder with full-site editing, templates and a universal design system. Quick Sites can create a site using Divi AI or pre-made layouts; Divi AI can generate layouts, text, images and code. Divi Dash manages updates, themes, plugins and clients across websites. Its standard annual plan allows unlimited website use, which is useful if you manage several WordPress projects.
Elementor also has a drag-and-drop Editor, with AI page creation and tools such as global styles, CSS transforms, masks and motion effects. Its feature set extends to forms and popups, dynamic content with Display Conditions, image compression, accessibility and performance tools, and cookie banners. Hosting and domain services are available, but Elementor can also publish through another hosting provider. Plan limits matter: Essential covers one site and has no Popup Builder; Advanced Solo adds popups and eCommerce features, while higher plans raise site limits. The plans also differ in widget and cloud-template allowances.
04Ease of use and learning curve
Both products use visual drag-and-drop editing, and our review scores rate each 8/10 for ease of use. That doesn’t mean either removes the work of learning a builder: Divi offers full-site editing and a broad design system, while Elementor’s Editor includes more named controls and tools. Which feels simpler will depend on the site you’re building.
For a first decision, focus on workflow and limits. Divi’s annual plan covers unlimited websites; Elementor’s plans specify site counts, from one on Essential to unlimited on One Agency. Check whether your workflow needs Elementor’s Popup Builder or Divi’s site-management tools before choosing.
Questions people ask
How to get Divi Builder on WordPress?
Divi is Elegant Themes’ WordPress theme and visual page builder. The published product information says its plans include website use, but does not provide installation steps or specify a separate Builder-only purchase. Check Elegant Themes’ current product and setup documentation for those details before buying.
Is Elementor different from WordPress?
Yes. Elementor is a visual website builder for WordPress, not WordPress itself. Its Editor and AI tools help create and refine pages. Elementor also offers hosting and domain services, but the product information says you can publish through another hosting provider instead.
What is Divi used for?
Divi is used to design and manage WordPress websites with visual, drag-and-drop controls. Its tools support editing full sites, creating sites from layouts or with Divi AI, and managing updates and plugins across websites with Divi Dash. One license can be used on unlimited websites.
Is Divi 5 better?
The published information does not compare Divi 5 with earlier versions, so we can’t say whether it is better. It describes Divi’s general features, including full-site editing, Quick Sites and AI tools, but gives no version-specific feature list, pricing or migration details for Divi 5.