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Paid plans start at $317/mo. There's also a free plan.
Delve has a free plan, but its first paid bundle starts at $317/month. The Research Essential Bundle is aimed at market and user researchers; marketing starts at $877/month, while Complete is $2,499/month. The pricing page says annual billing saves 20%, but does not publish annual bundle totals. Check the included caps: research data, segments, chat credits, website visits, customer records and competitor counts vary by plan. Several extras cost more.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | — | $0 | Trying persona and digital twin features |
| Research Essential Bundle | — | $317 | Market and user researchers |
| Marketing Essential Bundle | — | $877 | Basic marketing use cases |
| Complete Bundle | — | $2,499 | Marketing and research teams |
| Custom plan | — | Quote | Requirements beyond listed plans |
Add-ons and overages
- Competitors: $49/month
- Filters: $39/month
- API access: $99/month
- Suggested contacts: $99/month
02What the plan grid doesn't tell you
Paid add-ons
The listed extras are Competitors at $49/month, Filters at $39/month, API access at $99/month and Suggested contacts at $99/month.
Annual price ambiguity
Annual plans are listed as 20% off, but the annual bundle prices are not published. Confirm the billed total before committing.
Included usage caps
The Research Essential Bundle includes 5 segments, 20MB research data, 100 synthetic users and 5,000 chat credits; other bundles have different limits.
Custom plan pricing
The Custom plan has custom pricing, but no amount is published. Ask Delve for a quote if your requirements exceed the listed plans.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Trying the product | Free | Includes 1 Audience Persona, 1 Website Persona from 3+ days of historical data and 50 chat credits. |
| Running synthetic research | Research Essential Bundle | Includes 5 research segments, 20MB of research data, 100 synthetic users and 5,000 chat credits for $317/month. |
| Combining marketing and research | Complete Bundle | Includes up to 5,000 customer records, 5 research segments, 20MB of research data, up to 1M monthly website visits and 10,000 chat credits. |
04Is Delve worth the money?
Delve may be worth paying for if your team needs AI personas, digital twins and synthetic research in one product. The plan grid makes the trade-off visible: bundles cap research data, users, visits, records and chat credits, and add-ons raise the bill. Compare those limits with the work you actually need to run before choosing a tier. Delve is a persona-research and marketing tool, not a GRC platform; don’t buy it to handle compliance.
Delve pricing FAQ
How much does Delve cost?
The pricing page lists a Free plan and paid bundles starting at $317/month for Research Essential Bundle. Marketing Essential Bundle is $877/month, Complete Bundle is $2,499/month, and Custom plan pricing is not published. These are listed monthly prices; annual bundle totals are not shown.
Does Delve have a free plan or free trial?
Delve lists a Free plan with 1 Audience Persona, 1 Website Persona based on 3+ days of historical data and 50 chat credits. A separate free-trial offer is not specified on the vendor's site, so check with Delve if you need trial terms.
Is Delve cheaper with annual billing?
The pricing information says monthly and yearly billing are available, with 20% off annual plans. It does not publish the annual bundle prices, so we can’t calculate the exact annual bill from the listed figures. Confirm the annual total and billing terms with Delve before switching.
What Delve add-ons cost extra?
The listed monthly add-ons are Competitors for $49, Filters for $39, API access for $99 and Suggested contacts for $99. These sit alongside the bundle prices. Check which extras your workflow needs, since the plan descriptions do not include every add-on by default.