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Paid plans start at $10/mo. There's also a free plan.
Bitly starts at $10 per month, but that Core price requires annual billing: $120 upfront for the year. A free plan exists, though it allows just 5 links and 2 QR Codes per month. Growth is $29/month billed annually, and Premium is $199/month billed annually. The main trade-off is clear: campaign analytics and branded-link tools come with monthly volume limits, while Enterprise pricing is custom.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | $0 | $0 | Casual users testing basic link shortening |
| Core | $10 | — | Solo marketers wanting basic analytics |
| Growth | $29 | — | Teams building branded campaigns |
| Premium | $199 | — | Larger teams scaling link volume |
| Enterprise | — | Quote | Large orgs needing custom scale and SSO |
Add-ons and overages
- Additional custom domains available for purchase beyond plan limit
- API request volume beyond plan caps (1,000–50,000/mo) available for purchase, per the comparison table's "Available for Purchase" row
02What the plan grid doesn't tell you
Annual billing required
Core requires $120/year upfront. Growth and Premium prices are also shown with annual billing; Bitly says annual billing saves up to 34% versus monthly.
Monthly creation caps
Monthly limits range from 5 links on Free to 3,000 on Premium. QR Code limits range from 2 to 200 per month.
Custom domains cost extra
Growth includes a complimentary custom domain. Additional custom domains are available for purchase beyond the plan limit.
API usage may cost extra
API request volume beyond plan caps, listed as 1,000–50,000 per month, is available for purchase.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Casual link shorteners | Free | It costs nothing and includes unlimited clicks and scans, but caps creation at 5 links and 2 QR Codes monthly. |
| Solo campaign marketers | Core | It adds UTM Builder, Bitly Assist AI, and 30 days of click and scan data for $120 billed annually. |
| Teams with branded campaigns | Growth | It includes a complimentary custom domain, bulk creation, 500 links monthly, and 4 months of click and scan data. |
04Is Bitly worth the money?
Bitly can make sense if your work depends on branded links, QR campaigns, and click and scan reporting in one tool. The price is less attractive if you need flexible monthly billing or large link volumes: Core, Growth, and Premium are shown at annual-billing rates, and each caps monthly creation. Growth adds a custom domain and bulk creation; Premium raises volume and adds city-level and device data plus mobile deep linking. Compare your volumes and analytics-history needs before committing.
Bitly pricing FAQ
How long do Bitly links last?
The pricing information here does not state an expiration period for Bitly links. Free includes unlimited clicks and scans, but that is an interaction limit, not a promise about how long a link remains active. Check Bitly's current terms or support information for retention details.
What is better than Bitly?
There is no single better choice for every team. Bitly's listed strengths include branded links, dynamic QR Codes, bulk creation, routing, and click and scan analytics. Compare alternatives against your required link volume, QR Code needs, analytics history, and budget before switching.
Does Bitly have nonprofit pricing?
Nonprofit pricing is not published in the published pricing information. The listed plans are Free, Core, Growth, Premium, and custom-priced Enterprise, and no nonprofit discount is specified. Contact Bitly to ask whether a nonprofit rate is available.
Is Bitly safe?
The published pricing details do not establish whether every Bitly link is safe or describe its link-screening policies. They list SSO logins for Enterprise, but that feature alone does not answer link-safety questions. Treat an unfamiliar short link cautiously and verify its destination before opening it.