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Paid plans start at $667/mo.
Applitools starts at $667 per month on Starter, billed annually, according to its pricing page. That plan includes unlimited users and 100,000 component checkpoints or 1,000 page checkpoints, plus visual validation and cross-browser and device testing. Professional and Enterprise use custom pricing, and their billing terms aren’t published. There’s no free plan, and a free trial isn’t listed. The main pricing question is what your page or component volume—and any add-ons—will cost beyond Starter.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Starter | $667 | — | Teams validating components, websites, and apps |
| Professional | — | Quote | Teams testing hundreds of pages |
| Enterprise | — | Quote | Teams needing scale, security, and support |
Add-ons and overages
- Professional: private cloud and SSO; more concurrent executions
- Enterprise: access to real iOS and Android devices; custom on-premises deployment
02What the plan grid doesn't tell you
Annual billing commitment
Starter is listed at $667 per month when paid annually. The pricing page doesn’t publish a monthly billing option.
Custom plan pricing
Professional and Enterprise prices are custom, and their billing terms aren’t published. You’ll need a quote to compare their costs.
Checkpoint and page caps
Starter includes 100,000 component checkpoints or 1,000 page checkpoints. The pricing page doesn’t state the cost of exceeding those limits.
Add-on costs not listed
Professional lists private cloud, SSO and more concurrent executions as add-ons. Enterprise lists real iOS and Android devices and custom on-premises deployment; prices aren’t published.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Teams validating components, sites or apps | Starter | The published option costs $667 per month, paid annually, and includes 100,000 component checkpoints or 1,000 page checkpoints. |
| Teams testing hundreds of pages | Professional | It starts at 150 active pages or 1,500 components, with unlimited executions. Pricing is custom. |
| Teams needing scale, security or support | Enterprise | It starts at 350 active pages or 1,500 components and lists a 99.99% uptime guarantee. Pricing is custom. |
04Is Applitools worth the money?
Applitools has a high published entry price for visual testing: Starter is $667 per month, billed annually. Unlimited users and cross-browser and device testing are included, but the checkpoint or page allowance is specific, and Professional and Enterprise costs aren’t published. That makes it difficult to judge the total cost for larger teams or deployments that need add-ons. It may fit teams that need Visual AI and testing coverage, but we can’t confirm its price advantage over other tools from the published figures here.
Applitools pricing FAQ
Which AI tool is best for automation testing?
There isn’t enough information here to name a best tool across the category. Applitools focuses on Visual AI for visual and functional testing, while Autonomous lets QA teams create and run tests using plain English. Compare tools against your testing needs, deployment requirements and quoted costs.
How does Applitools work?
Applitools uses Visual AI to identify meaningful changes in web and mobile apps, including changes in dynamic content. Eyes supports test suites and agent workflows, and runs tests across browsers and devices. Autonomous lets testers describe user journeys in plain English to create and run tests.
What is the typical cost of software testing?
There’s no typical industry-wide cost published in the information available here. For Applitools, the pricing page lists Starter at $667 per month when paid annually. Professional and Enterprise use custom pricing, and their billing terms aren’t published, so larger-team costs require a quote.
What is Applitools Eyes?
Eyes is Applitools’ product for test suites and agent workflows. The product overview says it provides visual ground truth for developer test suites and agentic workflows, and runs tests in parallel across browsers and devices. The Starter plan lists Visual AI validation and cross-browser and device testing.