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Head-to-head · Video marketing

Vidyard vs Loom

Vidyard targets revenue teams; Loom costs less to start, but its free plan stops at 25 videos per person.

Vidyard

6.5/10
VS

Loom

6.8/10

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Short answer

Most buyers should pick Loom.

Choose Vidyard for revenue teams that need video engagement tied to leads and pipeline, plus signal-based outreach. Its Starter plan is $59 per seat/month billed annually. Choose Loom for general screen-and-camera messaging at a lower listed price: Business is $18 per user/month, billed monthly. Both have free plans, but limits differ: Vidyard lists five recorded videos monthly plus 15 AI videos; Loom allows 25 videos per person, capped at five minutes each. Pricing periods are not directly comparable.

01Side by side

VidyardLoom
Starting priceStarter: $59/seat/month, billed annuallyBusiness: $18/user/month, billed monthly
Free plan5 recordings monthly; 15 AI videos25 videos per person; five-minute limit
Best forRevenue teams tracking video engagement to pipelineTeams sharing screen-and-camera messages asynchronously
Core strengthSales video analytics and signal-based outreachScreen recording, editing, and sharing
Learning curveNot stated on the vendor's siteNot stated on the vendor's site
Integrations and dataCRM/MAP integrations on Teams; lead and pipeline analyticsViewer insights; integrations not listed
Team and seat costs$59/seat monthly annually; Teams pricing is custom$18/user monthly; Business + AI is $24
SupportSupport terms not listedPriority support on Business; dedicated support on Enterprise

Choose Vidyard if

  • Choose Vidyard if sales video needs lead and pipeline analytics.
  • Choose Vidyard if you need CRM/MAP integrations on Teams.
  • Choose Vidyard if signal-based outreach justifies $59/seat/month, billed annually.

Choose Loom if

  • Choose Loom if you want screen-and-camera recording for less.
  • Choose Loom if 25 free videos per person are enough.
  • Choose Loom if transcript editing and AI recaps matter.

02Pricing compared

Vidyard Starter is $59 per seat/month when billed annually, and its pricing page says annual billing saves 30%. A monthly billing option is shown, but its price is not published. Teams and Enterprise pricing is custom. Vidyard’s free plan includes five recorded videos per month, up to 30 minutes each, plus 15 AI videos.

Loom Business is $18 per user/month, billed monthly; annual billing advertises savings of up to 17%, but exact annual prices are not published. Business + AI is $24 per user/month. Loom Starter is free, with 25 videos per person and a five-minute limit per video. Both products list a 14-day free trial. The paid prices use different billing periods, so they are not directly comparable.

03Features and depth

Vidyard is aimed at revenue teams: it combines personalized video messages and hosting with viewer engagement analytics intended to connect video activity to leads, pipeline, and revenue. Its Hubs let teams curate videos on branded public or private pages, while signal-based triggers can automate outreach and follow-ups. Starter includes full video analytics; CRM/MAP integrations and advanced team analytics are listed for the custom-priced Teams plan. Vidyard’s Video Agent is a paid add-on.

Loom centers on recording and sharing screen-and-camera clips. It supports trimming and stitching, embeds, privacy controls, transcriptions, captions, and viewer insights. Business adds unlimited recordings and length, up to 4K video, and shared spaces. Business + AI adds summaries, chapters, transcript-based editing, filler-word and silence removal, and meeting notes and recaps. Choose based on the workflow: Vidyard has more explicitly sales-focused engagement and outreach features; Loom covers broader async video communication.

04Ease of use and learning curve

The simpler fit depends on who will use the videos. Loom’s described workflow is straightforward: record a screen or camera clip, then share or embed it. Its free Starter plan is limited to 25 videos per person and five minutes per video, so teams that outgrow either cap need a paid plan for unlimited videos and recording length.

Vidyard adds sales-oriented steps such as organizing videos in Hubs, reviewing engagement analytics, and setting up signal-based outreach. Those features may suit teams already working with video in their sales process, but the published materials do not document setup time or learning requirements. Vidyard Free limits recordings to five per month and 30 minutes each. Compare those caps against how often your team records before switching.

Questions people ask

Can you edit videos with Loom?

Yes. Loom’s listed features include trimming and stitching clips. Its Business + AI plan also includes editing by transcript, along with filler-word and silence removal. The published pricing details do not say which editing features are available on the free Starter plan.

Who are Vidyard’s main competitors?

The published Vidyard materials do not name its main competitors, so we can’t give a sourced competitor list. This comparison covers Loom as an alternative for recording and sharing screen-and-camera videos, while Vidyard’s listed focus is sales video, engagement analytics, and automated outreach.

Is Vimeo or Loom better?

The published materials cover Loom but do not provide Vimeo features or prices, so we can’t make a grounded side-by-side call. Loom lists screen-and-camera recording, clip editing, captions, privacy controls, and viewer insights. Check Vimeo’s current plan limits and features before comparing costs.

Do people on Loom see if I saw their videos?

Loom lists viewer insights, but the published materials don’t specify whether a creator can see your identity, whether views are shown individually, or what notifications are sent. If that detail matters, check Loom’s current privacy and viewer-insights documentation before opening a video.