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It's a split decision.
Choose Mailchimp if you need a marketing platform for email and SMS, audience segmentation, and automation; choose Yet Another Mail Merge (YAMM) if you send personalized mail from Gmail and Sheets at a lower disclosed entry price. Both have free plans, but their caps differ: Mailchimp Free allows 250 contacts and 500 emails monthly, while YAMM Free allows 20 recipients daily. YAMM's paid plans bill annually; Mailchimp's listed monthly rates include promotions.
01Side by side
| Mailchimp | Yet Another Mail Merge | |
|---|---|---|
| Starting price | Free; Essentials is $13/month promotional rate | Free; Pro Gmail is $3/month, billed annually |
| Free plan | 250 contacts; 500 emails/month; one seat | 20 recipients/day; one user |
| Best for | Businesses running email and SMS marketing | Personalized bulk email from Gmail and Sheets |
| Core strength | Marketing automation, segmentation, and campaign tools | Gmail mail merges with spreadsheet personalization and tracking |
| Learning curve | Not stated on the vendor's site | Not stated on the vendor's site |
| Integrations/data | Behavioral audience data and segmentation | Google Sheets, Google Contacts, Salesforce, and HubSpot |
| Team/seat costs | $13/month for three seats; $350/month for unlimited users | $6/user/month annually; Team supports up to 100 users |
| Support | 24/7 email and chat on Essentials | Support details not published |
Mailchimp Choose Mailchimp if
- Choose Mailchimp if you need email and SMS campaigns in one platform.
- Choose Mailchimp if segmentation and ongoing marketing automations matter.
- Choose Mailchimp if you want listed email, chat, or phone support.
Yet Another Mail Merge Choose Yet Another Mail Merge if
- Choose Yet Another Mail Merge if you already work in Gmail and Sheets.
- Choose Yet Another Mail Merge if personalized mail merges are your main need.
- Choose Yet Another Mail Merge if its daily recipient caps fit your sending.
02Pricing compared
Both products have free plans, but the caps measure different things. Mailchimp Free allows 250 contacts and up to 500 emails per month, with one seat and one audience. YAMM Free allows 20 recipients per day for one user. The pricing page lists Mailchimp Essentials at $13 per month and Standard at $20, each with a 14-day trial; these are promotional rates billed for 12 months, and standard month-to-month rates may be higher. Standard’s page also shows a 6,000-email monthly limit. YAMM’s Pro plans are billed annually: $3 per month-equivalent for personal Gmail, or $6 per user per month-equivalent for Google Workspace. Its Team plan is also $6 per user per month-equivalent, for up to 100 users. Monthly billing is not listed. Mailchimp’s SMS add-on prices are not published here.
03Features and depth
Mailchimp is the broader marketing platform. Its homepage describes email and SMS campaigns, automations based on customer data, behavioral audience data, and AI-assisted tools. The pricing page lists predictive segmentation and A/B and multivariate testing under Premium. It also lists generative AI features with Standard. SMS availability and costs depend on plan and add-on; SMS is not included in Free. Mailchimp is built for campaigns and ongoing audience marketing, rather than just sending a personalized message to a spreadsheet list.
YAMM works from Gmail drafts and Google Sheets. It personalizes messages using spreadsheet fields and tracks opens, clicks, replies, and bounces in Sheets. It also supports bulk follow-ups, personalized attachments, and contact imports from Google Contacts or CRMs including Salesforce and HubSpot. Its paid plans list tracking and personalized attachments, while Free includes tracking, scheduling, and follow-ups. The central limit is daily volume: Free permits 20 recipients, Pro Gmail 400, and Pro Google Workspace and Team 1,500 per user. YAMM is a mail-merge tool, not a substitute for Mailchimp’s listed SMS, segmentation, and automation capabilities.
04Ease of use and learning curve
YAMM’s workflow stays close to tools many teams already use: prepare recipient data in Google Sheets, draft the message in Gmail, then send the merge. That keeps the setup focused, though users need to manage recipient data in a spreadsheet and watch the per-day cap. Each Google account needs its own license; aliases do not count as separate users.
Mailchimp has more to configure because it supports audiences, campaigns, automation, and segmentation, alongside email and SMS. Its Free plan is tightly capped at 250 contacts and 500 monthly emails, and email support lasts only the first 30 days. Essentials lists 24/7 email and chat support; Premium lists phone and priority support plus dedicated onboarding. Choose based on whether you need a simple Gmail merge or a larger marketing workflow.
Questions people ask
Is mail merge still a thing?
Yes. YAMM is a current example: it sends personalized bulk emails from Gmail drafts using recipient data in Google Sheets. Its free plan allows 20 recipients per day, while paid plans list higher daily limits. It is suited to mail merges, not every marketing-platform need.
Why are people leaving Mailchimp?
The published review notes that ecommerce users on Reddit keep moving toward Klaviyo and Omnisend, but it does not establish why they leave. For this comparison, the practical distinction is that Mailchimp includes email and SMS marketing features, while YAMM focuses on Gmail-based mail merges.
What is better than Mailchimp?
There is no single better choice here. YAMM may fit if you send personalized messages from Gmail and Sheets and can work within its daily recipient limits. Mailchimp fits a broader email and SMS marketing workflow with audience segmentation and automations. Compare the caps and pricing model before switching.
How much is Yet Another Mail Merge?
YAMM Free allows 20 recipients per day. Pro Gmail is listed at $3 per account per month-equivalent, billed annually; Pro Google Workspace and Team are $6 per user per month-equivalent, also billed annually. Monthly billing is not listed, and Unlimited requires a custom quote.