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Most buyers should pick Attio.
Pick folk if you want contact prospecting, outreach, and deal tracking together, and its per-member pricing fits your team. It starts at $24 per member monthly with annual billing, versus Attio at $35 per user. Both list free plans, but Attio specifies up to three seats while folk’s free-plan limits aren’t published here. Attio lists agent prospecting, forecasting, and connected account context. Check the paid-plan caps on enrichment, messages, objects, and workspace credits before switching.
01Side by side
| folk | Attio | |
|---|---|---|
| Starting price | $24/member/mo annually; $30 monthly | $35/user/mo annually; $44 monthly |
| Free plan | Free plan listed; limits not published | 3 seats, 3 objects, 50,000 records |
| Best for | Teams combining prospecting, outreach, and deal tracking | Teams building pipeline, forecasting, and growing accounts |
| Core strength | Contact prospecting, enrichment, outreach, and pipeline | Agents, connected context, forecasting, and account health |
| Learning curve | Not published | Not published |
| Integrations/data | 1 account sync on Standard; 5 on Premium | Connects email, calls, product usage, and other tools |
| Team/seat costs | Per member; extra members billed at plan rate | Per user; Plus caps at 10 seats, Pro unlimited |
| Support | Not published | Not published |
folk Choose folk if
- Choose folk if you want prospecting, outreach, and deals in one CRM.
- Choose folk if its $24 annual entry price fits your budget.
- Choose folk if its enrichment and message caps fit your usage.
Attio Choose Attio if
- Choose Attio if you want a specified free tier for up to three seats.
- Choose Attio if you need agent prospecting or revenue forecasting.
- Choose Attio if connected email, call, and product context matters.
02Pricing compared
folk has the lower listed paid entry price: Standard is $24 per member per month with annual billing, or $30 month to month. Attio Plus is $35 per user per month annually, or $44 monthly. Both advertise a free plan. Attio specifies up to three seats, three objects, 50,000 records, 200 emails a month and 250 workspace credits a month on Free; folk’s free-plan limits aren’t published in the published pricing details.
folk Standard includes 500 enrichment finds, 2,000 AI fields and 2,000 messages per member monthly. Attio Plus includes up to 10 seats and five objects, with 1,000 emails and 1,500 workspace credits monthly. Attio Pro is $79 per user monthly with annual billing; folk Premium is $48 per member. Check usage caps before comparing totals, and factor in Attio’s separately priced workspace-credit add-ons if needed.
03Features and depth
Both products cover CRM pipeline work, but their listed feature sets put emphasis in different places. folk brings contact prospecting and enrichment, multichannel outreach, deal stages, call recording and relationship context together. Its AI assistants support web research, lead enrichment and lead scoring. The pricing details also make some usage limits explicit: Standard includes 500 enrichment finds and 2,000 messages per member monthly; Premium raises those to 1,000 and 5,000.
Attio lists agent prospecting, lead enrichment and routing, sales workflows, revenue forecasting and account-health tracking. Its connected context can include email, calls, product usage, records and connected tools. The plan limits matter: Plus allows up to five objects and 250,000 records, while Pro allows up to 12 objects and 1,000,000 records. Plus includes 1,000 emails monthly; Pro lists unlimited emails. Both describe AI-supported sales work, but the available feature descriptions don’t establish that one product’s AI is more accurate or effective.
04Ease of use and learning curve
Our review scores rate ease of use at 7 out of 10 for both folk and Attio, so there’s no clear winner on that measure. The product descriptions show different areas to learn: folk groups outreach, contacts, calls and deal tracking, while Attio includes agents, workflows, forecasting and account health. That doesn’t tell us which setup will feel simpler for your team.
Neither source provides migration steps, onboarding requirements or training time. Before switching, map your current records, fields and workflows against the destination CRM’s limits. In particular, check Attio’s object caps and folk’s member-level usage caps; the published information doesn’t say how either handles importing a specific existing CRM.
Questions people ask
Which is cheaper, folk or Attio?
At the listed annual entry price, folk Standard costs $24 per member monthly and Attio Plus costs $35 per user monthly. Month to month, the listed prices are $30 and $44. Your total depends on team size and usage; both products have higher paid tiers, and Attio sells additional workspace credits.
Does folk or Attio have a free plan?
Both list a free plan. Attio specifies up to three seats, three objects, 50,000 records, 200 emails monthly and 250 workspace credits monthly. The folk free-plan limits aren’t published in the published pricing details, so compare those directly with folk before relying on its free tier.
Which CRM has better prospecting and outreach features?
folk lists contact prospecting, enrichment, multichannel outreach, sequences and AI assistants for research, enrichment and lead scoring. Attio lists agent prospecting, lead enrichment, scoring and routing. The published descriptions don’t provide a direct performance comparison, so choose based on the workflows and usage limits your team needs.
Can we switch from folk to Attio, or Attio to folk?
The published sources don’t document migration tools, import formats or field-mapping support for either direction. Before switching, confirm how your contacts, companies, deals, notes and activity history can be moved, then check destination limits: Attio has plan-based object and record caps, while folk lists member-level enrichment and message caps.