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It's a split decision.
Choose ClickSend if per-message billing, SMS/MMS, APIs, or unlimited users matter: its listed SMS rates run from $0.0287 to $0.0094, with minimum top-ups from $20 to $2,000. Choose SimpleTexting for campaign tools, two-way texting, opt-ins, and automations; the 500-credit plan is $39 monthly or $33.20 per month billed yearly. Neither lists a free plan. SimpleTexting’s higher-volume prices are mostly unpublished, so compare a quote against ClickSend’s usage costs before switching.
01Side by side
| ClickSend | SimpleTexting | |
|---|---|---|
| Starting price | Prepaid: $0.0287/SMS; $20 minimum top-up | $39/month, or $33.20/month billed annually |
| Free plan | No free plan | No free plan |
| Best for | SMS volume, APIs, MMS, and business messaging | SMS campaigns, two-way texting, and opt-ins |
| Core strength | SMS/MMS, RCS, messaging apps, and developer APIs | Campaigns, automations, and customer texting inbox |
| Learning curve | Not published | Not published |
| Integrations/data | Marketplace integrations; APIs with seven language examples | API access on all plans; integrations not specified |
| Team/seat costs | Unlimited users; no extra seat charges | Three seats included; extra users cost $20/month |
| Support | Review advises checking support fit before committing | Support details not published |
ClickSend Choose ClickSend if
- Choose ClickSend if you want prepaid, per-SMS pricing.
- Choose ClickSend if you need SMS, MMS, or rich messaging.
- Choose ClickSend if unlimited users and API options matter.
SimpleTexting Choose SimpleTexting if
- Choose SimpleTexting if you want campaign and opt-in tools.
- Choose SimpleTexting if you need two-way customer texting.
- Choose SimpleTexting if a monthly credit plan fits your budget.
02Pricing compared
ClickSend charges per SMS, not by monthly subscription. Its listed rates range from $0.0287 per SMS on Boost to $0.0094 on Enterprise, but the minimum prepaid top-up rises from $20 to $2,000. Growth is $0.0205 per SMS with a $100 minimum; Scale is $0.0132 with a $1,000 minimum. Carrier fees are extra, and the pricing page does not list their amounts. Outbound MMS is $0.0373; inbound MMS is free.
SimpleTexting’s 500-credit plan costs $39 monthly or $398.40 billed yearly, equivalent to $33.20 a month. It includes three seats and unlimited contacts; extra credits cost 5.5¢ each. Most listed higher-volume options have no published prices, so request a quote before comparing costs. Neither product lists a free plan. SimpleTexting’s page estimates US carrier fees at $0.0025 per message.
03Features and depth
ClickSend covers business SMS and MMS through a dashboard or API, with RCS and messaging-app options for richer messaging. Its homepage lists MMS messages up to 1,600 characters, and the product includes campaign tracking for MMS. The API covers SMS and MMS, with code examples in seven languages. Businesses can also connect apps through the ClickSend marketplace. That makes it worth comparing if you need more than standard text campaigns, but check that the specific channels and integrations you need are supported.
SimpleTexting focuses on SMS marketing and customer conversations. It offers targeted campaigns, a shared inbox for two-way texting, and automated welcome, out-of-office, and behavior-based messages. Opt-in tools include website popups and text-to-join keywords; compliance features support permission-based texting, unsubscribes, and carrier registration. API access is included on all plans. The main distinction is the workflow: ClickSend lists SMS, MMS, and richer messaging, while SimpleTexting spells out more campaign, opt-in, and inbox tools. Confirm the plan’s credit allowance and add-on costs before moving a high-volume program.
04Ease of use and learning curve
Both products offer a dashboard-based route for business messaging, while ClickSend also lists API sending and integrations for teams connecting it to other apps. SimpleTexting’s campaign tools, opt-in options, and two-way texting inbox are aimed at managing customer messaging in one place. The available review scores rate ease of use at 6 for ClickSend and 7 for SimpleTexting, but those scores do not explain setup time or the learning curve.
If your team mostly sends campaigns and handles replies, compare SimpleTexting’s inbox and automation workflow with your current process. If you send through an API or need MMS and richer messaging, check ClickSend’s documentation and integration fit first. We don’t have published setup-time data for either product, so ask about migration and support before switching.
Questions people ask
Which is cheaper, ClickSend or SimpleTexting?
It depends on volume and how you count costs. ClickSend lists SMS rates from $0.0287 to $0.0094, with minimum top-ups from $20 to $2,000 and carrier fees extra. SimpleTexting’s 500-credit plan is $39 monthly, but most higher-volume prices are not published. Compare a quote with your expected usage.
Does either service have a free plan?
Neither product lists a free plan. ClickSend’s pricing lists a free trial for its SMS tiers, but does not publish the trial duration. The published SimpleTexting pricing information does not specify a free trial, so confirm trial availability with the company rather than assuming one is included.
Which platform is better for API messaging?
Both offer API access. ClickSend lists SMS and MMS APIs and code examples in seven languages. SimpleTexting says API access is available on all plans. If you need MMS through an API, check ClickSend’s documentation; if you need a particular SimpleTexting endpoint or plan limit, verify that with its docs.
Can I use either service for MMS or automated texts?
ClickSend lists outbound MMS at $0.0373 per message, with inbound MMS free, and supports rich messaging through RCS and messaging apps. SimpleTexting lists automated welcome, out-of-office, and behavior-based texts. The published SimpleTexting details do not list MMS, so confirm MMS support before switching.