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It's a split decision.
Choose Braze if you need customer data and cross-channel messaging in one platform, and can work with custom-contract pricing. Choose SimpleTexting for SMS campaigns, two-way texting, and a published price: $39 monthly or $33.20 per month billed yearly for 500 credits. SimpleTexting includes three seats, while Braze lists no seat charges but doesn’t publish its prices or usage limits. Neither product lists a free plan in the published pricing details.
01Side by side
| Braze | SimpleTexting | |
|---|---|---|
| Starting price | Custom contract; price not published | $39 monthly; $33.20 monthly, billed yearly |
| Free plan | No free plan listed | No free plan listed |
| Best for | Cross-channel customer marketing | SMS marketing and business texting |
| Core strength | Customer data and cross-channel messaging | SMS campaigns and two-way texting |
| Learning curve | Ease-of-use score: 6/10 | Ease-of-use score: 7/10 |
| Data and API access | Connects customer data in real time | API access on all plans |
| Team and seat costs | No seat charges; custom contract | Three seats included; extra seats $20/month |
| Support | Support score: 5/10 | Support score: 5/10 |
Braze Choose Braze if
- Choose Braze if you need cross-channel messaging.
- Choose Braze if customer data needs to inform campaigns in real time.
- Choose Braze if no user-seat charges matter more than published pricing.
SimpleTexting Choose SimpleTexting if
- Choose SimpleTexting if SMS is your main marketing channel.
- Choose SimpleTexting if you want a published 500-credit price.
- Choose SimpleTexting if you need two-way texting and API access on all plans.
02Pricing compared
SimpleTexting has the clearer entry price: its 500-credit option is $39 monthly or $398.40 billed yearly, equivalent to $33.20 per month and a 20% saving. That option includes three seats and unlimited contacts. Extra credits cost 5.5¢ each; a local number is $10 per month, plus a one-time $4 activation fee. Carrier fees also apply.
Braze does not publish prices or numerical usage limits. Its Go, Select, Pro, and Enterprise plans use custom contracts, with custom MAU limits, flexible/action credits, and no user-seat charges. SimpleTexting lists higher-volume options, but prices are not published for most of them; more than 50,000 texts and custom plans require sales pricing. Neither product lists a free plan in the published pricing details.
03Features and depth
These products solve different messaging problems. Braze combines customer data with cross-channel messaging, so marketers can build campaigns and personalize communications using a fuller customer picture. Its feature list also includes AI-assisted campaign building and content creation, performance optimization, and opportunity discovery. The published details do not specify which individual messaging channels are included.
SimpleTexting focuses on SMS marketing and business texting. It offers targeted campaigns, a shared inbox for two-way conversations, automated welcome, out-of-office, and behavior-based texts, plus website popups and text-to-join keywords for opt-ins. Its compliance tools support permission-based texting, unsubscribes, and carrier registration. API access is available on all plans.
Choose by scope, not feature count: Braze is the broader customer-data and cross-channel option; SimpleTexting is the more direct fit when the requirement is texting. The available details do not establish that one replaces the other for every use case.
04Ease of use and learning curve
SimpleTexting’s feature set is centered on SMS campaigns, conversations, opt-ins, and automations. That narrower scope may be a more straightforward starting point for a team that only needs business texting; the published details do not document setup time or training requirements.
Braze brings customer data, campaign creation, AI tools, and cross-channel messaging into one platform. That wider remit may mean more decisions about data, channels, and usage limits. Its custom MAU allowances and unpublished numerical limits also make it harder to assess fit before a sales conversation. Neither product’s published information gives enough detail to compare onboarding or implementation effort directly.
Questions people ask
Which is better, Braze or SimpleTexting?
Choose Braze if you need customer data and cross-channel messaging in one platform and can evaluate a custom contract. Choose SimpleTexting if SMS campaigns, two-way texting, and opt-in tools cover the requirement. The products have different scopes, so the better choice depends on the channels and workflows you need.
How much does SimpleTexting cost?
The listed 500-credit option costs $39 per month or $398.40 billed yearly, equivalent to $33.20 per month. It includes three seats and unlimited contacts. Extra credits cost 5.5¢ each, and carrier fees apply. Prices for most higher-volume options are not published on the vendor's site.
Is Braze more expensive than SimpleTexting?
We can’t establish that from the published published figures. Braze uses custom-contract pricing and does not publish prices or numerical usage limits. SimpleTexting lists a 500-credit option at $39 monthly or $33.20 per month billed yearly, but higher-volume pricing is also not fully published.
Does SimpleTexting include features beyond SMS campaigns?
Yes. SimpleTexting also lists two-way texting in an inbox, automated messages, opt-in tools, and compliance support for permission-based texting, unsubscribes, and carrier registration. API access is available on all plans. The published details describe it as an SMS and business-texting product, unlike Braze’s cross-channel positioning.