The New Black review

The New Black is an AI workspace for fashion brands, bringing product design, visual creation and store tasks into one platform. According to the product information, you can create or transform clothing designs from prompts, sketches or reference images, then generate fashion models wearing products from photos. Virtual try-on places products on an uploaded model, while the e-commerce tools create product images and videos, including ghost-mannequin and model visuals.

The platform also drafts tech packs with size charts, grading and bills of materials. Its AI agent can help create, publish and manage store tasks, but the published product information says spending, publishing and deleting require approval. The New Black connects with Shopify and social channels. That makes it broader than a design generator, though the feature list alone does not show how well each tool handles a brand’s particular production workflow.

The main appeal is the combination: design concepts, on-model visuals, try-on, product content and tech packs sit in the same workspace. A brand can move from a sketch or reference image toward sales visuals without treating each task as a separate product. The AI agent adds store operations to that mix, with approval required for spending, publishing or deleting, according to the product information.

The pricing page lists four monthly tiers, from $15 to $195, with increasing credit allowances and team capacity. Starter includes 200 monthly credits, three visual styles and three seats; Pro has 500 credits, 10 styles and five seats. Business and Enterprise include unlimited visual styles and seats, alongside 1,000 and 3,000 monthly credits, respectively. That gives smaller teams a relatively low starting price and larger teams a path to more capacity without changing platforms. The listed API rates also rise by tier, from 30 generations per minute on Starter to 300 on Enterprise.

The credit system makes the headline prices hard to judge on their own. The pricing page lists monthly credits and how many unused credits each plan can hold, but the published details do not say how many credits a design, image, video or agent task consumes. A 200-credit allowance may go far or disappear quickly depending on the work; the listed figures do not answer that.

There are other limits to check before switching. Starter is capped at three visual styles and three seats, while Pro allows 10 styles and five seats. Business and Enterprise remove those caps, but cost $65 and $195 per month. The page advertises yearly billing with two months free but does not list annual prices. Credit-pack prices are also not published, and trial details are not listed on the vendor's site. We would confirm usage costs and annual terms before comparing the monthly fee with a current design or e-commerce stack.

The pricing page lists four monthly plans: Starter at $15, Pro at $35, Business at $65 and Enterprise at $195. That’s a $20 jump from Starter to Pro, $30 to Business, then $130 to Enterprise. The main listed differences are monthly credits, visual styles, seats and API generation limits.

Starter includes 200 credits a month, with up to 700 held; Pro has 500 monthly and a 2,000-credit balance cap. Business raises that to 1,000 monthly and 4,000 held, while Enterprise provides 3,000 monthly and 12,000 held. Credit needs may make the cheaper tiers less predictable for teams generating lots of visuals. One-off credit pack prices are not listed.

There’s no free plan, and the pricing page does not list annual prices. It advertises yearly billing with two months free, but you can’t calculate the annual bill from the published information. Check the credit allowance against your actual workload before choosing a tier.

The New Black combines fashion design, visuals, tech packs and store tasks, and the product information says it connects to Shopify and social channels. That may reduce the number of separate tools a brand uses, but it also means a move should account for those workflows—not just image files. Before switching, confirm which designs, generated visuals, tech packs and store data you can export, and in what formats. The published product information does not specify export options, migration tools or what happens to work after cancellation.

The same gaps matter if you leave. Check whether your Shopify and social connections can be removed cleanly, and retain copies of any assets you need outside the platform. We don’t have Reddit posts or comments in the published material, so we can’t substantiate a claim about why users leave or what migration problems they report. Treat export and cancellation terms as questions for the vendor, not as confirmed capabilities.