TextMagic review

TextMagic is a business texting platform for automated messages, customer conversations, and permission-based campaigns. Teams can send promotions, announcements, newsletters, reminders, alerts, and follow-ups, then track delivery status and replies when contacts respond. Workflows can be triggered by actions such as form submissions, purchases, and appointments. The product description also says users can describe a workflow and have AI build a draft for review and editing.

The platform includes consent capture, opt-out handling, consent records, and registration guidance. Its homepage also describes connections with stores, everyday tools, and AI assistants through MCP. In practice, TextMagic is aimed at teams that want SMS alongside email and automation, rather than a standalone bulk-text sender. Its pricing page lists pay-as-you-go messaging, with number fees charged monthly; it does not show a fixed monthly software plan.

TextMagic’s clearest advantage is combining campaign sends with two-way messaging and automated workflows. That makes it a fit for appointment confirmations, purchase updates, reminders, and follow-ups—not only one-off promotions. Scheduled messages help teams plan those sends, while reply and delivery tracking make it possible to see whether a message was delivered and whether someone answered.

AI-built flows may reduce setup work, but the workflow is still presented for review and editing; it is not a reason to skip checking triggers and message content. The listed pricing also keeps the basic cost structure understandable: pay for outbound SMS by message part, with no separate platform subscription shown. According to the pricing page, the pay-as-you-go option includes:

• Outbound SMS at $0.049 per 160-character part; inbound SMS is free.
• Connected CPaaS SMS at $0.01 per part, plus any provider fees, which are not listed.
• Unlimited contacts and users, and the first 10,000 emails included.

For teams with variable sending volume, that can be easier to assess than a fixed subscription tier—provided they account for number and campaign fees too.

Pay-as-you-go does not mean every part of the service is free until you send a text. The pricing page lists a $10 monthly fee per texting number, with the first month free for listed U.S./Canada, UK, and Australia numbers. MMS costs $0.08 per message sent or received, and a 10DLC campaign is $10 per month, also with the first month free. Connected CPaaS provider fees apply, but their amounts are not published.

The page does not publish an outbound-message cap, so we would not assume sends are unlimited just because contacts and users are. It also shows no annual billing option, free plan, or free trial. Email pricing needs a closer read: the volume selector lists $0.001 per email at listed volumes, while the page also says $0.003 per email after free credits. Confirm which rate applies to your expected volume before budgeting. The per-part SMS charge also means longer messages can cost more than one unit; the listed rate is for each 160-character part.

TextMagic lists one pay-as-you-go plan, not multiple tiers: there’s no published monthly plan price or annual billing option. Outbound SMS costs $0.049 per 160-character part; SMS sent through a connected CPaaS provider costs $0.01 per part, plus that provider’s fees. The pricing page lists the first 10,000 emails as included, but its email pricing is not entirely clear: it also shows $0.001 per email at listed volumes and says $0.003 per email after free credits. Confirm which rate applies to your usage.

The base plan includes unlimited contacts and users, and inbound SMS is free. Budget separately for a texting number at $10 per number/month (the first month is free for listed U.S./Canada, UK, and Australia numbers), MMS at $0.08 per message sent or received, and a 10DLC campaign at $10 per campaign/month (first month free). There’s no tier jump to plan around, but variable message charges and monthly add-ons make the bill less predictable than a flat-rate package.

The published TextMagic information describes workflows, campaigns, two-way conversations, and consent records, but does not publish migration tools, data-export formats, or a migration service. Before switching, ask whether you can export contacts, message history, consent records, and opt-out status in a format your next platform accepts. Also confirm whether existing workflows need to be rebuilt; the available information doesn’t say that they can be transferred.

TextMagic’s pay-as-you-go pricing avoids a published annual commitment, but numbers and 10DLC campaigns have monthly fees. Check what happens to those numbers and registrations if you leave; the published pricing details don’t explain transfer or cancellation terms. We don’t have Reddit posts or comments in the published material, so we can’t responsibly say what users commonly leave over. Treat migration effort, data portability, and the reason for switching as questions to verify with TextMagic and your destination provider before moving.