Synup review

Synup is a local marketing platform for businesses with one or more locations, plus agencies and software platforms managing marketing for clients. Its central feature is Sydekick, an AI agent that turns plain-language requests into marketing tasks. Work stays in draft for review, rather than being published automatically.

The toolkit covers business listings on directories such as Google, Apple Maps and Bing; review monitoring, review generation and reply drafts; and social scheduling and publishing across locations. Synup also supports local SEO and AEO, including visibility into how ChatGPT, Gemini and Perplexity describe a business.

For partners, Synup lists a multi-client command center, branded client portal, white-labeling, team permissions and APIs. That makes it broader than a citations or review-request product. Teams switching to Synup would be buying a local marketing workspace, not just one reputation-management feature.

The main appeal is consolidation. Synup brings listings, reviews, social publishing and local search work into one platform, with Sydekick as a task interface across locations. Keeping AI-generated work in draft for review gives teams a chance to check it before publication.

The partner features are relevant for agencies that want a client-facing product: Synup lists a multi-client command center, branded portal, white-labeling, permissions and APIs. Reddit agency discussions show buyers do consider white-label resale and integrations when choosing review software, though those comments do not verify Synup’s current implementation or service quality.

The pricing page lists a 14-day trial and monthly plans from $49, or $39.20 per month with annual billing. Annual terms are listed as 20% cheaper. The entry Solo plan includes one location and 20,000 monthly credits. Premium starts the multi-location options at up to 10 locations, 200,000 credits and white-labeling for $299 monthly or $239.20 monthly on an annual term. Those tiers give buyers a visible starting point before requesting a larger portfolio quote.

The credit caps make the headline price incomplete for teams with frequent AI-agent work. Solo includes 20,000 monthly credits and one parallel Agent chat; Premium includes 200,000 credits and three chats; Pro includes 600,000 credits and five; Scale includes 1.2 million credits and 10. The pricing details do not say what actions consume credits, and extra credit blocks are available at an unpublished price. Clarify likely usage and overage costs before moving a whole portfolio.

Location limits also create sharp steps: Premium caps at 10, Pro at 25 and Scale at 50. Enterprise is contract-priced for portfolios above 50, with custom credits and chat capacity. White-labeling starts at Premium, while Solo has none.

Reputation deserves a separate check. In one r/localseo thread, a commenter alleged Synup had inaccurate data and complained about unsolicited sales outreach; other commenters also criticized the company and platform. Those are individual reports, not verified findings, but they are a reason to ask about data correction, support and cancellation terms before switching.

Synup starts at $49 per month for Solo, or $39.20 per month with annual billing. Solo covers one location and 20,000 monthly credits, with no white-labeling. Premium jumps to $299 monthly ($239.20 annual equivalent) for up to 10 locations and 200,000 credits. Pro is $499 monthly ($399.20 annual) for up to 25 locations; Scale is $899 monthly ($719.20 annual) for up to 50. Both include white-labeling, with higher credit caps and more parallel Agent chats. Enterprise pricing is by contract, and Synup does not publish a price per location.

The step from Solo to Premium is steep: $250 more per month on monthly billing, though it adds capacity for nine more locations and white-labeling. Plans bill monthly in advance; annual terms save 20%, but require an annual commitment. A 14-day free trial is listed. Extra credit blocks are available, but their price is not published, so teams relying on Sydekick should check expected usage and overage costs before signing.

The published materials describe Synup’s listings, review, social and local SEO tools, but do not specify migration services, import formats, data-export options or cancellation terms. Before switching, ask Synup how it will transfer location profiles, review history, social content and team permissions—and whether you can export that data if you leave. For agency users, confirm what happens to branded portals and client access at cancellation.

There is also no migration timeline or implementation fee published in the published pricing details. Treat both as questions for a sales quote, not as included services. Reddit complaints are mentioned in the brief, but no posts or specific allegations were supplied, so we can’t responsibly say what tends to make users leave or present a churn pattern as established fact. If reputation is a concern, read the underlying threads and check whether complaints relate to support, billing or product limits before moving a portfolio. Switching costs may rise with the number of locations and workflows you need to recreate; Synup’s published location caps make that worth mapping before you commit.