SiteSwan review

SiteSwan is a website builder bundled with a reseller program. It is aimed at people who want to sell and manage websites for small businesses under their own agency brand, rather than businesses looking for a site builder for their own use.

The homepage highlights 400+ industry themes, customization for colors, logos and content, white-label branding, client billing and local prospecting. Its prospecting tool is described as helping find nearby businesses, contact details and whether they have a website. SiteSwan also offers sales materials, how-to videos, live webinars and online support.

The pricing page lists three monthly plans, starting at $159 for Starter, with no free plan listed. Agency is $199 per month and Pro is $399 per month. The listed prices include limited-time discounts; annual billing gives two months free, but annual per-month prices are not published. The subscription provides software and reseller tools, not a promise of customers or income.

SiteSwan puts several parts of a small web-design reseller operation in one platform: site creation, white-label presentation, client billing and, on higher plans, prospecting. That may suit someone who wants a packaged workflow and does not want to assemble separate tools first.

• The pricing page lists 400+ themes, with options to change colors, add logos and customize content. That gives resellers a starting point for different small-business industries.
• White-label branding lets an agency promote the service under its own brand and domain, according to SiteSwan’s feature description.
• Agency and Pro include the Local Prospecting Tool, Reputation Management and Client Billing. Starter’s listed inclusions do not name those tools.
• Starter includes cloud hosting and has no page limit, though it is capped at 10 sites and one account user. Agency raises that to 20 sites and five users; Pro allows 100 sites and 10 users.
• SiteSwan also lists sales training through how-to videos, live webinars, online support and sales materials. A commenter on r/jobhunting says they found scheduled help and weekly meetings useful, but that commenter also notes the reseller still has to do the work of selling.

The main drawback is the fixed monthly cost before you have clients. The pricing page lists Starter at $159 per month, Agency at $199 and Pro at $399; those prices include limited-time discounts. Annual billing offers two months free, but the annual per-month prices are not published. There is no free plan listed.

Capacity also has a price. Starter stops at 10 sites and one account user; Agency caps at 20 sites and five users, while Pro caps at 100 sites and 10 users. Additional Agency sites cost $10 per month each; Pro sites cost $5 each, with extra sites sold in blocks. Daily Reputation Management reporting is another $14.99 per month per location.

The prospecting feature should not be confused with a dependable pipeline. Reddit commenters warn that finding businesses is not the same as closing them, and one describes selling to businesses without websites as difficult. Those are individual opinions, not proof that SiteSwan’s tool fails, but the company does not promise clients or income. If you do not want to prospect and sell, the subscription can become an ongoing cost without revenue.

SiteSwan’s listed monthly prices start at $159 for Starter, rise to $199 for Agency, and reach $399 for Pro. That’s a $40 jump to Agency and another $200 to Pro, so check the site cap before choosing: Starter allows 10 sites, Agency 20, and Pro 100. Agency and Pro also include Local Prospecting, Reputation Management, and Client Billing; Starter’s listed inclusions don’t include those tools.

Extra sites cost $10 each per month on Agency and $5 on Pro; Pro extras are sold in blocks, but the block size isn’t published. Reputation Management Daily Reporting is another $14.99 per location each month.

The pricing page says displayed monthly prices include limited-time discounts. Annual billing gives two months free, but annual per-month prices aren’t published. There’s no free plan, and the published pricing details don’t list a free trial. Budget around the monthly price shown, not an assumed annual rate.

Moving to SiteSwan means setting up sites in its builder and adapting content to its themes and customization options. For an existing portfolio, that can mean recreating pages and checking each site before pointing clients to it; the published information doesn’t describe an import tool or migration service. Starter’s listed plan includes cloud hosting, but the materials don’t spell out hosting terms for the other plans.

Before moving in, ask SiteSwan whether you can export page content, images, domains, and client billing records, and in what format. Export and cancellation terms aren’t published in the published materials, so don’t assume you can take a finished site elsewhere unchanged. That’s the main lock-in question to settle before selling long-term client subscriptions.

We can’t cite Reddit as a source for why users leave: no Reddit posts or comments were provided. Check recent user discussions and confirm export options with SiteSwan before switching.