Shogun review

Shogun is a visual storefront builder for ecommerce teams, particularly Shopify stores. It’s designed to help teams create landing pages, product pages, and campaign experiences without code, then tailor what shoppers see by audience, behavior, or campaign.

The product also covers testing: its feature list includes A/B tests for pages, layouts, products, and prices across the customer journey. Templates offer a starting point, while teams can also design pages freely and launch them on a campaign timeline. Shogun’s homepage frames the goal as improving conversions and revenue, but those are aims, not guaranteed outcomes.

There’s also a benchmark reporting feature for Shopify stores, with conversion-rate and average-order-value data. That makes Shogun more than a page editor on paper, though the published pricing details don’t spell out which plans include every feature. Buyers should confirm plan access before switching.

The appeal is having page creation, testing, and personalization in one storefront tool. Teams can build campaign pages visually, reuse content sections on Build, and schedule content on Grow. Advanced adds content syncing across stores and custom CMS collections, according to the plan details. Those are practical additions for teams that need to coordinate storefront changes rather than pass every update through developers.

Templates can shorten the path to a first draft, while the option to design freely leaves room for custom layouts. Shogun also lists tests for more than page designs: teams can test products and prices, too. Its audience and behavior targeting is intended to make storefront content more specific to who is shopping or how they arrived.

The free Draft Mode is useful for exploring the builder before paying. It includes the advanced visual builder and all page templates, though it allows no published pages. Paid plans start at $39 monthly, or $31 per month billed yearly, for Build. For Shopify teams that want a visual workflow and are willing to check the caps carefully, that’s a clear entry point.

The free plan is a builder preview, not a live storefront option: Draft Mode includes 0 published pages. Build costs $39 monthly or $31 per month billed yearly, but caps users at 25 published pages and 2,000 MTUs monthly. Grow raises the limits to unlimited pages and 10,000 monthly MTUs for $199 monthly or $159 billed yearly. Advanced is $499 monthly or $399 billed yearly, with 50,000 monthly MTUs. The pricing details also list annual MTU allowances, but don’t define MTU.

Testing has a pricing wrinkle. Pro is listed at $39 per month and also $80 per month, with no clear billing context for the $80 figure. It includes 3 active tests and advanced test types, so teams planning more concurrent experiments should ask what happens beyond that cap and whether testing requires a separate plan. Pro also lists a 14-day free trial; don’t assume that trial applies to other plans.

Content syncing requires one Advanced license per store, and its separate cost is not published. That can make multi-store pricing harder to estimate. Confirm test access, MTU overages, and add-on costs before comparing Shogun with your current stack.

Shogun has a free Draft Mode, but it allows zero published pages and caps monthly usage at 2,000 MTUs. Build costs $39 monthly or $31 per month billed yearly; it includes 25 published pages and 2,000 monthly MTUs. Grow jumps to $199 monthly or $159 billed yearly, with unlimited pages and 10,000 monthly MTUs. Advanced is $499 monthly or $399 billed yearly, with 50,000 monthly MTUs. Annual billing is listed as a 20% saving for those three plans, but it means paying upfront for the year.

Testing has separate, unclear pricing: Pro is listed at $39 per month, while another $80 monthly figure appears without clear billing context. Pro includes three active tests and a 14-day trial. Content syncing requires an Advanced license for each store, and its separate cost is not published. Confirm testing and multi-store costs before budgeting.

The published details don't explain how to import existing pages, export content, or retain analytics and test results if you leave. Treat migration as a rebuild risk until Shogun confirms what transfers: inventory your current pages, templates, audience rules, tests, and tracking, then ask for a documented export and migration plan. Check whether your team can recreate key experiences outside Shogun before moving campaign-critical pages.

The free tier cannot publish pages, so it won't let you validate a live storefront migration without a paid plan. We also don't have Reddit posts in the published material, so we can't responsibly claim what tends to make customers leave. Before signing, ask about export formats, post-cancellation access, and the cost of moving content between stores. Those answers matter more than a low entry price if you may switch again.