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Review · Ecommerce apps

Sellerboard review

Good-value Amazon profit tracking with useful extras; don’t mistake its PPC tools or profit estimates for a full accounting system.

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The bottom line

A practical Amazon profit dashboard, but not a precise accounting system or a first-choice PPC manager.

Sellerboard combines Amazon profit analytics with inventory, review requests, PPC tools, repricing, listing alerts and lost-inventory refunds. The Standard plan is $19 monthly or $15/month billed annually, with a one-month free trial and no free plan. Its cap is 3,000 orders a month; higher tiers cost $29, $39 and $79 monthly, with limits from 6,000 to 50,000 orders. Add-on and overage costs are not published.

Reddit sellers often recommend Sellerboard for cost and profitability tracking, but PPC feedback is less favorable. Some users also warn that profit figures can differ from final expenses, including carrier adjustments, so treat the dashboard as a working view rather than a dollar-perfect P&L. Sellers needing advanced ad management or formal accounting should pair it with other tools.

Good fit if

  • Amazon sellers tracking SKU profitability
  • Small sellers wanting a low-cost dashboard
  • Teams managing several seller accounts

Skip it if

  • Sellers needing a precise financial P&L
  • Advertisers seeking advanced PPC automation
  • Teams needing published overage pricing
Sellerboard homepage
Sellerboard homepage, captured Nov 7, 2026

ScoresHow it rates

  • Features7.5
  • Ease of use7
  • Value for money8
  • Support5
  • User sentiment7

What works

  • Profit analytics alongside several seller tools
  • Annual Standard pricing works out to $15 monthly
  • One-month free trial
  • Standard includes 3,000 orders per month
  • Higher tiers support up to 50,000 monthly orders

What doesn't

  • No free plan
  • PPC management gets mixed feedback from sellers
  • Users report profit figures may miss carrier adjustments
  • Add-on and overage costs are not published
  • Costs may need manual input for profit tracking

01What Sellerboard actually does

Sellerboard is an Amazon seller dashboard for tracking profitability, with extra tools for inventory, review requests, PPC, repricing, listing alerts and refunds for lost inventory. It is aimed at sellers who want business numbers and operational tools in one place, not just ad automation.

The pricing information lists four plans: Standard, Professional, Business and Enterprise. Standard costs $19 per month on monthly billing, or $15 per month when billed annually. The homepage lists pricing starting at $15 and offers a one-month free trial; there is no free plan listed. Higher tiers raise the included order and follow-up email limits, and add seller accounts, users and automated reports. Sellerboard is worth considering if profit visibility is the main need. It is less compelling if the purchase is mainly about handing PPC decisions to software: Reddit commenters describe it as useful for tracking, but not a top choice for PPC management.

02Where Sellerboard is strong

The clearest case for Sellerboard is profit and cost tracking at the account, order and SKU level. A commenter on r/FulfillmentByAmazon describes using it for gross profit and more detailed account, order and SKU profitability analysis; another says it helps monitor numbers by brand, parent and child product, and region. Those are user reports, not proof that every figure will match a seller’s books.

Sellerboard also bundles practical seller tools: inventory management, review requests, PPC optimization, a repricer, listing-change alerts and refunds for lost inventory. That range may suit a seller who wants several Amazon workflows alongside profitability reporting, rather than buying only an analytics product.

The plan limits make the price easier to assess. Standard includes 3,000 orders and 150 follow-up emails or review requests per month. Professional includes 6,000 of each; Business includes 15,000; Enterprise includes 50,000 orders and 30,000 follow-up emails or review requests. The listed plans also include multiple additional seller accounts, users and automated reports, which can matter for sellers managing more than one account.

03Where it falls short

Treat Sellerboard’s profit figures as an operating view, not a finished accounting system. In one Reddit thread, sellers call the numbers directionally useful but note possible gaps in shipping costs when carrier adjustments post later. Another commenter recommends checking figures regularly, and a user says it is not a bank-level profit-and-loss statement. You may need to enter costs yourself, and sellers with formal bookkeeping needs may still want accounting software.

PPC is another caveat. A commenter on r/FulfillmentByAmazon says Sellerboard is good for statistics but not PPC management; another recommends pairing it with a dedicated PPC tool. The published feature list confirms PPC optimization is offered, but does not publish its specific controls or limits, so we would not assume it can manage a complex campaign structure well.

Price also rises with volume. Monthly billing is $19 for Standard, $29 for Professional, $39 for Business and $79 for Enterprise; annual billing shows equivalent monthly prices of $15, $23, $31 and $63. Standard caps orders at 3,000 per month, while Enterprise caps them at 50,000. Overage costs are not published, and sellers above 50,000 orders need custom Enterprise pricing.

04Sellerboard pricing: what you'll actually pay

Sellerboard’s pricing lists four paid plans and a one-month free trial. Standard costs $19 monthly, or $15 per month on annual billing, which is charged yearly. The annual option saves $4 per month equivalent, but it is not month-to-month billing.

Standard includes 3,000 orders a month, 150 follow-up emails or review requests, four additional seller accounts and one additional user. Professional is $29 monthly or $23 annually, with 6,000 orders and 6,000 follow-ups. Business is $39 monthly or $31 annually, with 15,000 orders and follow-ups. Those first two tier jumps add $10 monthly each.

Enterprise rises to $79 monthly or $63 annually: a $40 monthly jump from Business. It includes 50,000 orders, 30,000 follow-ups and account-level access rights. Plans list different caps for users, seller accounts and automated reports; most include 30,000 products per account. Add-on and overage prices are not published. Above 50,000 monthly orders, custom Enterprise pricing requires contacting sales.

Full Sellerboard pricing breakdown →

05Switching to (or from) Sellerboard

Sellerboard covers Amazon profit analytics and tools such as inventory management, review requests, PPC optimization and repricing. That scope makes it worth checking whether each tool replaces something you already pay for—but the published product information does not explain migration steps, historical-data imports or integrations with other systems. We would confirm those details before committing, especially if you need to preserve a financial history.

The available information also does not state what data can be exported or how to leave, so do not assume your reports or settings will transfer cleanly to another platform. Ask Sellerboard what exports are available and whether you can retrieve order-level and SKU-level history before starting a trial. Plan caps matter too: Standard tops out at 3,000 orders monthly, while Enterprise lists 50,000; higher-volume sellers need custom pricing. We do not have Reddit posts in the published material, so we cannot responsibly attribute common reasons for leaving to Reddit users.

From the threadsWhat users say

Reddit users generally value Sellerboard for profit and performance tracking, especially at the account, order, SKU, and product levels. Sentiment is more cautious about dollar-perfect profit figures and PPC management: users describe the numbers as useful for analysis, but say they may miss costs or lack the judgment needed for campaign decisions.

Profitability analysis
It's meant for account, order, and SKU-level profitability analysis. That's the best use-case
r/FulfillmentByAmazon · view thread
PPC management limits
It's great and worth for your statistics tracking but not so much for PPC management
r/FulfillmentByAmazon · view thread
Profit accuracy caveats
It's only directionally correct but is not accurate to the dollar
r/FulfillmentByAmazon · view thread

Questions people ask

What does Sellerboard do?

Sellerboard is a profit analytics and business-tools platform for Amazon sellers. The product information lists profitability tracking, inventory management, review requests, PPC optimization, repricing, listing alerts, and refunds for lost inventory. Reddit users most often praise its account-, order-, and SKU-level profitability analysis and performance dashboards.

How much does Sellerboard cost?

The listed plans are Standard at $19 monthly or $15 per month with annual billing, Professional at $29 or $23, Business at $39 or $31, and Enterprise at $79 or $63. Those plans cap monthly orders at 3,000, 6,000, 15,000, and 50,000, respectively. Custom Enterprise pricing applies above 50,000 orders.

Does Sellerboard offer a free trial?

Yes. The product homepage lists a one-month free trial, and the published plan information says there is no free plan. The pricing details do not specify other trial conditions, so check Sellerboard’s current terms before signing up or relying on a particular cancellation or billing arrangement.

Are Sellerboard’s profit numbers accurate?

Reddit feedback is mixed. Some sellers say it is reliable for gross profit or cash-based tracking, while others describe it as directional rather than accurate to the dollar. One user reports that carrier adjustments can be missed; another recommends monthly spot checks. Users also distinguish its profitability view from a full accounting profit-and-loss statement.

Is Sellerboard good for Amazon PPC management?

Sellerboard lists PPC optimization as a feature, but Reddit users are less convinced about using it as the main campaign-management tool. One commenter says it is better for statistics tracking than PPC management. For buyers with many campaigns, the user feedback suggests treating Sellerboard as an analytics tool rather than assuming it will handle nuanced ad decisions.

Sources

  1. Sellerboard homepage
  2. Sellerboard pricing, compiled via web search from sellertoolsindex.com, bagengine.com, sellersonar.com, g2.com, sellersfees.com, adtribute.io, revenuegeeks.com
  3. Reddit: Is Seller Board a good Software for PPC Management?
  4. Reddit: Sellerboard-query
  5. Reddit: Sellerboard/Tracking profits
  6. Reddit: Manual Net Profit Calculation vs Sellerboard – $10K Difference?