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Review · Graphic design

PureRef review

A tidy, focused reference board with a free personal option; commercial licensing and missing iPad support may give some teams pause.

8.0/10Search Legion score

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The bottom line

A strong desktop reference board, especially for personal use; check the commercial license before switching.

PureRef keeps reference images in a single workspace, with drag-and-drop or paste, always-on-top display, notes, desaturation, and image arranging. It runs on Windows, Mac, and most Linux distributions. It is a focused utility, not a full design suite.

The pricing page lists personal use at $7, $15, or a custom amount that can be $0. Commercial use costs $49 for a Small business version license for studios of up to three users, or $10 per seat monthly ($8 per seat monthly when billed annually) for larger studios. Reddit users value the desktop workflow, but threads also show confusion over the custom-price option and requests for iPad access and syncing.

Good fit if

  • Artists building desktop reference boards
  • Personal users seeking a free option
  • Studios with up to three users

Skip it if

  • People needing an iPad workflow
  • Studios avoiding per-seat subscriptions
  • Teams seeking a full design suite
PureRef homepage
PureRef homepage, captured Nov 6, 2026

ScoresHow it rates

  • Features8
  • Ease of use9
  • Value for money9
  • Support5
  • User sentiment7

What works

  • Personal custom pricing can be $0
  • Supports Windows, Mac, and most Linux distributions
  • Keeps reference images in one workspace
  • Includes notes, desaturation, and image arranging
  • Can stay on top of other workspace windows

What doesn't

  • Commercial use requires a paid license
  • Small business license is capped at three users
  • Larger studios pay per seat
  • Reddit users ask for iPad access and syncing
  • Some Reddit users report trouble finding the $0 option

01What PureRef actually does

PureRef is a standalone desktop app for collecting reference images in a board you can keep beside your main creative workspace. Add images by dragging them from your computer or browser, or paste them in. The app can stay on top of other windows, and its minimal interface can be adjusted to take up less screen space.

It’s built for visual reference, not as a general-purpose project manager: the listed features include arranging and aligning images, adding quick notes and toggling image desaturation. That makes it a fit for mood boards, painting references or images you want visible while working on a 3D model.

The product information lists Windows, Mac and most Linux distributions. If you’re switching from a browser-based board or a tool bundled into your art software, the practical question is whether you want a dedicated desktop window—and whether your use is personal or commercial.

02Where PureRef is strong

PureRef keeps the basic reference-board workflow focused: collect images, arrange them, add notes and leave the board visible while you work. Drag-and-drop and paste support make it easy to bring in images from a computer or browser, while the always-on-top option avoids repeatedly switching windows. The interface can also be adjusted to take up less of the screen.

That’s useful if your current setup is a folder of loose images or a reference image layered into a working canvas. You can group visual material together and keep it nearby without turning the task into a larger note-taking or project-management system. The desaturation toggle is another practical control when you want to inspect references without their original color.

The cost can also be low for individuals. The pricing details list Personal use at $7, $15 or a custom amount, with $0 available as a custom amount. The plan is for personal, hobbyist and educational use; schools may distribute it for educational use. A Reddit commenter also describes entering $0 through the custom amount option, though another commenter reports trouble finding that option.

03Where it falls short

The main switching caveat is licensing. Personal use is not the commercial tier. The pricing details list Small business as a one-time $49 version license for commercial studios with up to three users, with free updates for version 2.x. Studios with more than three users are required to use Business, listed at $10 per seat per month or $8 per seat per month when billed annually, with priority support. Check which tier applies before rolling it out across a studio.

The $0 custom amount is therefore not a blanket free commercial license. The pricing details list Personal as personal use only, while commercial use belongs to Small business or Business. That distinction matters more than the headline starting price if this is replacing a team workflow.

PureRef’s listed platforms are Windows, Mac and most Linux distributions; iPad and Android are not listed. In one Reddit thread, users asked for references to sync between iPad and desktop. If you move between those devices, don’t assume the same board will be available on both. The app’s desktop focus is a clear limit for cross-device workflows.

04PureRef pricing: what you'll actually pay

The listed Personal price is $7, $15, or a custom amount, including $0. It’s a one-time purchase for personal, hobbyist, and educational use; it does not cover commercial use. Schools may distribute it for educational use.

Small business is also a one-time purchase: $49 for a version license, with commercial use for studios of up to three users. The listing includes free updates for version 2.x, not a promise of free updates to later versions.

The jump is to Business: $10 per seat per month, or $8 per seat per month when billed annually. It’s required when more than three studio users use PureRef, and includes priority support. That makes the small-business license a one-time cost, while larger studios take on recurring per-seat billing. Add-ons are not listed. Check the license terms before buying: the personal tier’s low or zero price does not grant commercial rights.

05Switching to (or from) PureRef

PureRef is a standalone desktop app for Windows, Mac, and most Linux distributions. The published product information describes adding images by drag and drop or paste, but does not specify bulk import, export formats, or a way to move boards into another tool. Before switching, check whether you can preserve the board layout and notes you care about, and keep copies of your source images. Those details are not published in the published materials.

The same gap matters if you leave: the available information does not confirm how boards or notes can be exported. We also don’t have Reddit posts or comments in the published material, so we can’t responsibly claim a common user-reported reason for leaving. The clearest fit issue in our verdict is workflow: PureRef is not for people who need an iPad workflow or a full design suite. Studios may also reconsider if they want to avoid per-seat subscriptions, which apply to Business accounts with more than three users.

From the threadsWhat users say

Users value PureRef as a focused way to keep reference boards together, and some praise connecting its files with Obsidian. The recurring drawbacks are uncertainty about the pay-what-you-want option and requests for access across devices, especially iPad.

Price confusion
when i try and download pureref, it makes me choose an amount to pay, minimum $7. is there any way i can download it for free?
r/arthelp · view thread
Obsidian connection
as someone who uses pureref and obsidian daily, I think this is awesome and very needed
r/ObsidianMD · view thread
Reference-board appeal
it's honestly one of my favorite programs to create reference boards, mood boards and etc
r/ObsidianMD · view thread

Questions people ask

Is PureRef a good app for viewing reference images?

PureRef is a standalone app for gathering reference images and inspiration in one place, including for painting and 3D work. It supports drag-and-drop, notes, image arrangement, desaturation, and an always-on-top view. Whether it is the best option depends on your workflow; users in one thread specifically wanted access across desktop and iPad.

Does PureRef cost money?

The pricing information lists Personal as a one-time purchase for personal, hobbyist, and educational use, with $7, $15, or a custom amount; the custom amount can be $0. Small business is a $49 version license for up to three users. Business is $10 per seat per month, or $8 per seat per month billed annually.

How do I open a .pur file?

The published product information does not give step-by-step instructions for opening a .pur file. A Reddit discussion describes the format in connection with PureRef boards and says the images are stored inside the file. The sources do not document compatibility with other apps or the exact steps for opening a board.

Is PureRef safe to use?

The published sources do not include security reviews, malware scans, or other evidence that would establish whether PureRef is safe. We can’t verify its safety from this material. If you’re deciding whether to install it, check the download source and review current security information before running the installer.

What devices does PureRef run on?

PureRef runs on Windows, Mac, and most Linux distributions, according to the published product information. The sources do not list an iPad version. Some Reddit users specifically asked for desktop-to-iPad access, so cross-device availability is a point to check if you move between those platforms.

Sources

  1. PureRef homepage
  2. PureRef pricing, compiled via web search from referenceboard.app, pureref.com, refern.app, costumary.com
  3. Reddit: Free Alternatives to pureref?
  4. Reddit: Does anyone wish PureRef synced across iPad and Mac/Windows?
  5. Reddit: Vizref/Pureref alternative for android
  6. Reddit: Preview PureRef files in Obsidian - PurView