iubenda review

iubenda is a compliance toolkit for websites and apps, bringing privacy policies, cookie consent, terms, accessibility features and compliance workflows into one platform. It is aimed at businesses that need to manage requirements across different services and markets, rather than just publish a privacy policy.

Its cookie tools display consent banners, block cookies until permission is given, record choices and sync with Google Consent Mode. The policy generator creates privacy and cookie policies from a library of lawyer-drafted clauses, with support for up to 27 languages. There is also a terms generator, an accessibility widget that scans a site and flags risks, and a consent database that can sync consent status with forms, CRM and email tools. Higher-level compliance features cover data subject requests, whistleblowing reports and processing records.

There is a free plan, but its limits are not published. The pricing page also lists a 14-day free trial.

The main advantage is breadth. iubenda covers several jobs that often end up split across policy generators, cookie-banner tools and consent records. For a business managing multiple compliance tasks, one dashboard may be easier to oversee than a collection of separate tools. The product also supports multiple languages, and its policy generator uses lawyer-drafted clauses rather than presenting itself as a blank template.

The plan ladder gives buyers some room to match spend to traffic and requirements. According to the pricing page, Essentials is $6.99 per site per month, or $5.99 per month with annual billing, and includes 25,000 pageviews a month, up to 20 service clauses and one language. Advanced costs $27.99 monthly or $24.99 on annual billing, with 50,000 pageviews, up to 30 third-party clauses, all available languages and geo-targeting. Ultimate raises the cap to 150,000 pageviews and adds hourly scans, a mobile SDK and detailed analytics.

Accessibility is priced separately, so teams that only need those tools can choose Lite or Standard instead of paying for a broader compliance plan. The page lists Lite at $7 per site per month and Standard at $65 monthly, with different pageview and AI alt-text allowances.

The first thing to check is the per-site pricing and the limits attached to each tier. Essentials is capped at 25,000 pageviews a month and one language; Advanced allows 50,000 pageviews and up to 30 third-party clauses. Ultimate costs $119.99 monthly, or $99.99 per month with annual billing, for 150,000 pageviews. If you exceed a plan’s allowance or need several sites, the listed starting price may not reflect your total bill. The free plan’s limits are not published, so it is hard to judge its practical value from the published pricing details.

Accessibility has its own caps: Lite lists 10,000 pageviews and 20 AI alt texts, while Standard lists 150,000 pageviews and up to 10,000 AI alt texts a month. Extra accessibility pageviews cost $7 per month per 10,000 on those plans. Core extra pageviews are priced in euros, and forms proof of consent and newsletter opt-in boosters each add $5 a month per 1,000 consents.

Generated text still needs checking against your actual business. One Reddit thread raised concerns about iubenda asking a site owner to include a full name and address; other commenters disagreed about what details were appropriate. That discussion is not legal guidance, but it underlines why a generator should not replace checking the finished policy.

iubenda has a free plan, but its limits are not published. Paid core plans are priced per site: Essentials is $6.99 monthly or $5.99/month with annual billing, while Advanced is $27.99 monthly or $24.99/month annually. That is a jump of about four times from Essentials to Advanced, for higher pageview and clause limits, more languages, and geo-targeting. Ultimate rises to $119.99 monthly or $99.99/month annually, with 150K pageviews and hourly scans. Check the caps: Essentials includes 25K pageviews a month; Advanced, 50K; Ultimate, 150K.

Accessibility pricing is separate. Lite is $7 per site/month and Standard is $65 monthly or $60/month annually; Custom pricing is not published. Annual billing is shown as a monthly equivalent, with the pricing page advertising 16% savings on core plans and 10% on accessibility plans. A 14-day free trial is listed. Add-ons include extra core pageviews at €0.05 per 1,000 and accessibility pageviews at $7/month per 10K on Lite or Standard. Verify which tools your quote includes.

Plan a switch around your current policies, consent setup, traffic and integrations—not just the banner. iubenda lists policy generation, cookie consent, a consent database, and connections that sync consent status across forms, CRM and email tools. Before moving, inventory the services and clauses your policies need, the languages required, and whether your traffic fits the selected plan’s pageview cap. The published material does not publish migration steps, data-export options, or what happens to stored consent records if you leave, so confirm those points with iubenda before changing systems.

We can’t substantiate a Reddit-based reason people leave from the published material; treat claims about user complaints as unverified. The clearest reasons to reconsider are practical: plan caps, per-site billing, or needing legal advice rather than generated documents. On exit, ask whether you can export policies, consent logs and configuration in usable formats, and how long records remain accessible after cancellation. Don’t switch until you know what must be recreated and what you can take with you.