GroundTruth review

GroundTruth is a performance advertising platform for launching campaigns across channels, either through self-serve tools or managed execution. Advertisers can set goals such as awareness or store visits, then target audiences using location, behavior, and demographic insights.

The platform’s measurement focus is real-world outcomes, including store visits and sales. Its intent-prediction feature is designed to identify people who may convert within 24 hours to 30 days and activate campaigns across channels. GroundTruth also offers proprietary audiences and real-world insights through a preferred buying platform.

Pricing is not a standard monthly software subscription, according to the pricing notes. Self-serve media is priced by CPM, while Cost Per Visit pricing varies by campaign details. The pricing page lists a $3.50 minimum CPM for mobile and desktop, but does not publish a unit price for visits.

GroundTruth’s clearest fit is advertising where a physical-world result matters. Store visits are an explicit campaign objective, and the platform combines location-based targeting with measurement centered on visits and sales. That makes its proposition more specific than a general-purpose campaign tool focused only on media delivery.

Other strengths, according to the feature details, include:

• Cross-channel execution: Launch performance campaigns from one platform, with self-serve and managed options.
• Flexible goals and targeting: Choose objectives such as awareness or store visits, and use location, behavior, and demographic insights to shape audiences.
• Intent prediction: Target people predicted to convert within 24 hours to 30 days, then activate them across channels.
• Creative overlays: The pricing notes say GT QR Codes and other creative overlays are included in base CPM rates.

The listed pricing gives buyers some reference points: mobile and desktop start at a $3.50 minimum CPM, video has a recommended $7–$12 CPM, and event or short-flight campaigns have a recommended $10–$15 CPM. CTV and OTT have a listed $25 base CPM. These figures help with initial planning, though they do not establish a full campaign budget.

The main drawback is price uncertainty. GroundTruth does not publish monthly or annual subscription prices, and the pricing notes say annual billing is not published. Cost Per Visit rates are also unpublished and vary with drive-to locations, impressions, and targeting tactics. Buyers who need a firm quote before evaluating a channel mix will have to get campaign-specific pricing.

The CPM figures are not interchangeable: some are minimums, some are recommended rates, and CTV and OTT have a base CPM. The published pricing details do not publish a campaign minimum spend, impression cap, audience-size cap, or a complete list of costs. Third-party or Datonics premium audience segments add $1.50 CPM per ad group, so targeting choices can raise the media rate.

The pricing notes list no free plan, and a free trial is not published. GroundTruth may suit advertisers with a store-visit goal and room to plan around media pricing, but the available information is thin for comparing total costs against a fixed-budget alternative.

GroundTruth does not publish a monthly or annual subscription price, and the listed plans have no fixed monthly fee. The self-serve Ads Manager is priced by CPM: the pricing notes list a $3.50 minimum for mobile and desktop, recommended rates of $7–$12 for video and $10–$15 for event or short-flight campaigns, and a $25 base CPM for CTV and OTT. Those are different media formats and campaign types, not published subscription tiers, so the higher rate is not an upgrade fee. Creative overlays, including GT QR Codes, are included in base rates.

Cost Per Visit pricing is also available, but rates vary with drive-to locations, impressions and targeting tactics; the unit price is not published. Third-party or Datonics premium audience segments add $1.50 CPM per ad group. There is no free plan, and the pricing notes list no free trial. Budgeting is therefore harder if you need a fixed cost per visit or monthly bill: ask GroundTruth for a quote based on your locations, targeting and media mix before committing.

The available product and pricing information describes campaign execution, targeting and measurement, but does not publish migration steps, integrations for importing campaigns, or data-export options. We can’t confirm how much work it takes to move existing audiences, campaign history or reporting into GroundTruth—or take them out again. Ask what data can be exported, in which formats, and whether campaign and audience setup can be transferred before you switch.

The pricing model may be a reason to leave if your team needs predictable monthly costs: CPM rates vary by format, Cost Per Visit rates are unpublished, and premium audience segments can add a per-ad-group surcharge. The published material includes no Reddit posts or comments, so we can’t attribute specific reasons for leaving to Reddit users. Portability, contract terms and cancellation rules are also not published in the material here; get those details in writing rather than assuming campaign data or audiences will move with you.