Goals.com review

Goals.com is an AI-powered sales performance platform that combines CRM, goal tracking, forecasting and coaching. Its CRM covers accounts, pipelines, deals, sales stages, emails, notes, calls and meetings. Managers can set company, team and individual sales goals, then track progress alongside pipeline data and sales activity used for revenue forecasting. Commission tracking includes payout schedules; the product also supports contests, leaderboards and team highlights. Ace AI is described as providing personalized coaching, pipeline-risk alerts and recommendations.

The pricing page lists Standard at $59 per user per month on monthly billing or $49 per user per month when billed annually. The homepage also advertises $49 per user, free onboarding and cancellation anytime. The fit is clearest for sales teams that want goals and sales management in one system, rather than buyers looking for a general marketing engagement platform.

Goals.com covers several connected sales jobs in one product: tracking deals, setting targets, forecasting revenue and monitoring commissions. That can make it a practical option for teams that currently split those tasks across a CRM, spreadsheets and separate commission tools. The Standard plan lists CRM and pipeline tracking, a sales goals and performance dashboard, commission tracking, contracts and invoices, and a mobile app.

The goal-setting covers company, team and individual targets, so managers can connect rep activity with broader sales goals. Forecasting draws on pipeline data and sales activity, while contests, leaderboards and team highlights give managers ways to recognize progress. Ace AI adds personalized coaching, pipeline-risk alerts and recommendations, according to the product description.

The annual price is $49 per user per month, and the homepage says onboarding is free and customers can cancel anytime. For a sales team that wants these functions together, the appeal is less about a single standout feature and more about reducing the number of separate tools it needs to coordinate.

The price depends on the billing choice: the pricing page lists Standard at $59 per user per month with monthly billing, versus $49 per user per month billed annually. That annual rate is the advertised starting price, not a free tier; the pricing details say there is no free plan. The homepage says customers can cancel anytime, but that does not change the higher monthly rate.

Plan details are limited. Standard is the only priced plan in the published pricing information; Custom has no published price, and the details do not specify what triggers a custom quote. The sources also do not publish seat limits, usage caps, feature caps, or a breakdown of which AI coaching features are available on each plan. A 14-day free trial is listed, but the plan details do not clearly say which plan it applies to. Buyers should confirm those points before comparing total cost.

The product is built around sales performance. Teams shopping primarily for marketing engagement should treat that focus as a mismatch, not assume the sales CRM and coaching features cover their needs.

Goals.com lists Standard at $59 per user per month on monthly billing, or $49 per user per month with annual billing, billed annually. That is a $10 monthly rate difference per seat, but the lower rate requires paying annually. The homepage also shows $49 per user, so check the billing term before budgeting from that headline price.

Standard includes CRM and pipeline tracking, sales goals and performance dashboards, commission tracking, contracts and invoices, and a mobile app. There is no free plan; the listed trial is 14 days. The homepage says onboarding is free.

Custom pricing is not published. Its listed plan description is for teams needing a custom plan, so we can’t calculate the price jump from Standard or compare its inclusions. No paid add-ons are listed in the published pricing details. For a team that needs a quote, the total cost and any differences from Standard remain questions to settle with Goals.com before switching.

A move to Goals.com means deciding whether to bring over the sales records your team manages in a CRM: accounts, pipelines, deals, notes, calls, meetings and emails. The published product information does not explain migration tools, supported import formats, implementation timelines or whether Goals.com helps transfer existing data. It also does not publish data-export options or formats, so confirm how you can retrieve records before making it the system of record.

The 14-day trial gives teams a limited window to assess fit, but the sources do not say whether trial data carries over or what happens to it if you cancel. Goals.com says customers can cancel anytime on its homepage; that does not answer how cancellation affects access to data.

We don’t have Reddit posts or comments in the published sources, so we can’t substantiate recurring reasons customers leave. Before signing, ask about migration support, export access and data retention.