Frase review

Frase is an SEO and AI search platform for finding content opportunities, drafting and optimizing pages, and tracking site performance. It combines research and content workflows with site audits, AI visibility tracking, and publishing, rather than focusing on writing alone.

Its audits review pages and search data, score site health and AI visibility, and rank fixes by impact. Content opportunity tools look for competitor gaps, declining pages, and topics to write or refresh; topic clusters map published, planned, and missing subtopics. Frase says its AI visibility tracking covers mentions and visibility across ChatGPT, Perplexity, Claude, Gemini, and Google AI.

For creation, Frase can draft in a brand voice learned from site pages or configured in Brand Hub. Teams can review fixes and publish scheduled, formatted pages to supported CMS platforms or FraseCMS. The pricing page lists a 7-day free trial, but no free plan.

Frase’s appeal is the connected workflow: identify what to write or refresh, organize it into topic clusters, draft and optimize the page, then monitor performance. Site audits also prioritize fixes by impact, which gives teams a way to turn findings into a work queue instead of treating an audit as a static report. Its listed AI tracking spans five named platforms, including Google AI.

The plans have clear published limits, so teams can compare cost against their expected volume:

• Starter is $49 per month, or $39 per month billed yearly. It includes 1 seat, 1 site, 10 articles, 50 audit pages, 25 AI generations, and Content Guard monitoring for 10 pages.
• Professional is $129 monthly, or $103 monthly billed yearly, with 3 seats, 5 sites, 40 articles, 250 audit pages, 100 AI generations, and 75 monitored pages.
• Scale is $299 monthly, or $239 monthly billed yearly, with 5 seats, up to 10 domains, 100 articles, 1,000 audit pages, 350 AI generations, and 300 monitored pages.

FraseCMS Free is included and allows 100,000 monthly page views, according to the pricing details. That may suit teams that want publishing bundled with their content workflow.

Frase’s limits are worth checking against your actual publishing and audit volume. Starter caps you at 10 articles and 50 audit pages a month; Professional at 40 articles and 250 audit pages; and Scale at 100 articles and 1,000 audit pages. AI generations are capped at 25, 100, and 350 respectively, while Content Guard monitors 10, 75, or 300 pages. The pricing page lists optional Professional overages at $5 per article, $0.50 per audit page, and $0.25 per AI prompt; Scale overages are $4, $0.40, and $0.20. Overages are off by default.

Some costs remain unclear before buying: Enterprise pricing is not published, and the price for higher Frase Answers conversation volume is not published. Extra seats cost $29 monthly each on Professional and Scale. One Reddit thread from AppSumo users raises concerns about access to the older platform for lifetime-deal buyers; those comments are user reports, not a published transition policy. Teams switching from an older Frase setup should confirm what carries over and what support is available before committing.

Frase starts at $49 per month for Starter, or $39 per month with annual billing, according to the published pricing details. That gets one seat, one site, 10 articles and 50 audit pages monthly, plus 25 AI generations. There’s no free plan; the trial is seven days.

Professional costs $129 monthly or $103 billed annually. Compared with Starter, that’s $80 more per month at monthly rates, for 3 seats, 5 sites, 40 articles and 250 audit pages. Scale is $299 monthly or $239 annually, with 5 seats, up to 10 domains, 100 articles and 1,000 audit pages. Enterprise pricing is not published.

Watch the caps: Professional and Scale overages are optional and off by default, but extra articles, audit pages and AI prompts cost extra. Professional rates are $5, $0.50 and $0.25 respectively; Scale rates are $4, $0.40 and $0.20. Extra seats cost $29 monthly on those plans. FraseCMS Basic starts at $19 monthly; Pro is $99. Higher Frase Answers volume is paid, with pricing not published.

Plan the move around your content workflow, not just the subscription. Frase says it can research, draft, optimize and publish content to supported CMS platforms, but the published information doesn’t name those platforms or specify import, export or migration tools. Treat those details as unconfirmed before you commit: ask how to move briefs, drafts, audit history, topic clusters and AI visibility data, and what remains accessible if you cancel.

The plan caps also affect a switch. Starter allows one site and 10 articles monthly; Professional covers 5 sites and 40 articles, while Scale allows up to 10 domains and 100 articles. Check that your current publishing volume fits before moving work across. The published materials don’t include Reddit posts or comments, so we can’t substantiate what users there say makes them leave Frase. Nor do they establish any lifetime-deal continuity terms. If you’re replacing an older arrangement, confirm its renewal and access terms directly with Frase rather than assuming they carry over.