Coolors review

Coolors is a color palette generator and design toolkit. You can generate palettes, browse palettes by topic, style, color, or hex value, and pull colors from an image. A contrast checker calculates text and background contrast ratios, while the palette visualizer lets you preview colors in designs before settling on them.

For handoff, Coolors lists export options including PDF, image, CSS, ASE, SVG, and Tailwind. That makes it useful beyond the initial “give me five colors” step: there are tools for exploring, checking, previewing, and moving palettes into a project. The product’s main appeal is convenience for designers and developers who want those jobs together. The pricing split matters, though: Free has firm palette and project caps, while the pricing page lists larger limits and advanced exports under Pro.

Coolors covers the main palette workflow without requiring you to start from a blank canvas. You can generate colors, explore palettes by several criteria, or use an image as a starting point. The contrast checker and visualizer help assess a palette in context rather than treating attractive swatches as the whole job.

The export list is practical for design handoffs: the pricing page lists PDF, image, CSS, ASE, SVG, and Tailwind formats. Pro also expands generation from five colors to ten, removes ads, and includes advanced export options.

The pricing page lists:

• Free: $0 per month, up to five colors per palette, 10 saved palettes, one project, one collection, and five saved colors.
• Pro: $3 per month, 3,000 Coolors AI credits per month, up to 10 colors per palette, unlimited palettes, projects, and collections, plus no ads and advanced exports.

At that listed monthly price, Pro is a relatively low-cost upgrade if the Free caps get in the way. One Reddit commenter also described using the generator for extended color exploration, which fits the appeal of a quick palette tool.

The free plan is capped in several places, not just at five colors per palette. You can save only 10 palettes, have one project and one collection, and save five colors. If you need larger palettes or more room to organize work, the listed upgrade is Pro at $3 per month.

The price details are incomplete for anyone comparing annual software costs. The pricing page shows a yearly billing switch but does not publish the annual price. It also does not publish the price of extra Coolors AI credits, which are available to buy on demand. The monthly plan price is clear; the full cost of annual billing or added credits is not.

The published plan details do not say which other tools are restricted by plan, so we would not assume the image picker, contrast checker, or visualizer are all included in Free. Older Reddit comments also point to a wish for selecting colors without entering a hex code and for naming colors. Those are individual requests, not confirmation of current product limits, but they flag possible friction for users who want more direct control.

Coolors has a free plan and a Pro plan listed at $3 per month, according to its pricing page. That is the full stated price comparison: the page does not publish an annual price, even though it offers a yearly billing switch. We can’t calculate an annual saving from the available pricing details.

Free covers palettes of up to 5 colors, 10 saved palettes, 1 project, 1 collection and 5 saved colors. Pro removes those stated palette, project and collection caps, raises palette generation to 10 colors and includes 3,000 Coolors AI credits per month, ad removal and advanced exports. The jump is from capped free use to $3 per month; the page does not list a separate setup fee or free trial.

Need more AI credits? Coolors says you can buy them on demand, but does not publish the price. Check the checkout total before subscribing, especially if you need an annual budget or expect to buy extra credits.

For a small palette library, switching should mainly mean rebuilding palettes or exporting them in a format your next tool accepts. Coolors lists PDF, image, CSS, ASE, SVG and Tailwind export options. The available details do not specify bulk export, import support or a way to transfer saved projects and collections, so confirm those points before moving a large library.

Lock-in risk depends on how much work you keep inside Coolors: its free plan saves up to 10 palettes, while Pro lists unlimited palettes, projects and collections. Exporting palettes into formats used by your workflow can reduce reliance on a Coolors account, but check that your destination supports the format and preserves what you need.

We don’t have Reddit posts or comments in the published sources, so we can’t attribute reasons for leaving to Reddit users. For a switch decision, compare the export formats you need, the free plan’s saving caps and Pro’s $3 monthly price; Coolors’ annual price and migration details are not published.