Blotato review

Blotato is a social publishing API and MCP built for AI-powered workflows. It lets an AI agent publish or schedule posts, handle comments and DMs, create visual content, and retrieve social analytics. The product supports nine platforms: X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Threads, Bluesky, and Pinterest.

Scheduling covers immediate publishing, a specified timestamp, recurring weekly slots, and the next available slot. Blotato also offers keyword-triggered button-link DMs on Instagram and Facebook. Its visual tools generate formats such as infographics, carousels, slideshows, quote cards, and AI-avatar videos from templates and prompts.

The homepage lists a $29 monthly starting price, unlimited posts, and 20 accounts to start. The pricing information checked on November 6, 2026 lists Starter at $29 per month, with a seven-day free trial and no free plan.

Blotato’s appeal is breadth: one tool covers publishing, scheduling, inbox actions, content creation, and analytics across a wide platform mix. That can reduce the number of separate services an AI workflow has to connect to. The API supports publishing across all nine listed networks, while analytics are available for eight; LinkedIn is the exception.

The practical strengths are:

• Flexible scheduling: publish now, set a timestamp, or use recurring weekly and next-available slots.
• More than outbound posting: agents can read comments and conversations, reply, and send DMs. Instagram and Facebook also support a button-link DM triggered by a keyword comment or message.
• Built-in visual formats: templates and prompts can produce infographics, carousels, slideshows, quote cards, and AI-avatar videos.
• A usable starting tier: Starter costs $29 monthly and includes 20 accounts, 1,250 AI credits, and 1,000 active contacts. The pricing page lists unlimited threads, sources, and AI writing.

For a creator who will use several of these features, the $29 entry price is easier to justify than a publishing-only tool. Annual billing is listed as 10 months for 12, about 17% less.

The $29 price is an entry point, not an unlimited-workflow guarantee. Starter includes 1,250 AI credits per month, 20 social accounts, and 1,000 active contacts. It also caps TikTok publishing at up to 900 posts per month. That sits alongside the homepage’s “unlimited posts” claim, so TikTok users should treat the plan-specific cap as the relevant limit.

Scaling gets expensive: Creator is $97 per month and includes 40 accounts, 5,000 AI credits, and 6,000 active contacts. Agency costs $499 per month, with 28,000 AI credits and 15,000 active contacts; the published pricing details do not publish an Agency account cap. There is no free plan, only a seven-day trial. The plan details also do not state specific quotas for individual visual formats, DM automations, or analytics retrieval, so check those requirements before committing.

Blotato is a poor fit if you need a free TikTok scheduler, only want basic posting, or cannot predict how quickly your team will use credits and contact capacity. Its breadth matters most when you will actually use the automation.

Blotato starts at $29 per month for Starter, or $24.17 per month with annual billing, according to the pricing page. Starter includes 1,250 AI credits, 20 social accounts and 1,000 active contacts per month. There’s no free plan; the listed trial is seven days.

Creator costs $97 monthly or $80.83 per month billed annually. That’s a $68 monthly jump from Starter, for 5,000 AI credits, 40 accounts and 6,000 active contacts. Agency jumps to $499 monthly or $415.83 annually, with 28,000 AI credits, 15,000 active contacts, dedicated video processing and a dedicated support channel. The Agency account limit isn’t published in the published pricing details.

Yearly billing costs the equivalent of 10 months for 12, about 17% less. The published pricing lists no add-ons. Watch the usage caps: Starter allows up to 900 TikTok posts per month, and AI credits and active contacts are limited by tier. Those limits matter more than the “unlimited posts” headline if you rely on AI features or manage a growing contact list.

Switching to Blotato means connecting the social accounts you want to publish to and rebuilding any schedules, recurring slots, DM automations or AI-agent workflows you rely on. The published materials don’t describe a migration or bulk-import tool, so assume setup work rather than a one-click transfer. Account limits also affect the move: Starter includes 20 accounts and Creator 40; the Agency account cap isn’t published in the published details.

Before leaving, check what you need to take with you. Data-export options for posts, comments, DMs, analytics and contacts aren’t specified in the published materials. Don’t assume Blotato will preserve or export those records; confirm with the company before switching.

We can’t attribute reasons for leaving to Reddit: no Reddit posts or comments were included in the published material. Based on the listed limits, likely pressure points to evaluate are the jump from $29 to $97, capped AI credits and contacts, and the lack of LinkedIn post analytics. Treat those as checks, not reported user complaints.