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Paid plans start at $150/mo. There's also a free plan.
Yelp’s free business page costs $0, while Yelp Ads start at $150 per month, according to the published pricing details. The ads use pay-per-click billing, with a custom monthly budget capped at that maximum; actual click prices are not published here. Upgrade Package is listed at $180 per month, and the ad-plus-upgrade bundle starts at $270 per month. Annual rates are not published. The 14-day trial is listed for Upgrade Package.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Yelp Business Page | — | $0 | Businesses needing a free listing |
| Yelp Ads | — | $150 | Businesses seeking pay-per-click ads |
| Upgrade Package | — | $180 | Businesses upgrading their page |
| Yelp Ads and Upgrade Package | — | $270 | Businesses wanting ads and page upgrades |
Add-ons and overages
- Upgrade Package: $180 per month or $6 per day
- Yelp Ads: from $150 per month
- Yelp Connect: $6 per day
- Logos: $1 per day
- Call to Action button: $1 per day
- Business Highlights: $2 per day
- Portfolios: $2 per day
- Verified License: price not published
02What the plan grid doesn't tell you
Click prices not published
Yelp Ads start at $150 per month, but the published pricing details do not state the cost per click.
Paid add-ons
Yelp Connect is $6 per day; logos and Call to Action buttons are $1 per day each.
More daily add-ons
Business Highlights and Portfolios are $2 per day each. Verified License pricing is not published.
Annual rates unavailable
Annual billing prices are not published, so there is no listed annual rate to compare with monthly pricing.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Businesses needing a free listing | Yelp Business Page | It costs $0 per month. Seat and usage limits are not published. |
| Businesses seeking pay-per-click ads | Yelp Ads | It starts at $150 per month, with custom monthly spending caps and a cap at the monthly maximum. |
| Businesses wanting ads and upgrades | Yelp Ads and Upgrade Package | It combines ads and the Upgrade Package, starting at $270 per month. |
04Is Yelp Ads worth the money?
Yelp Ads may suit a local business that wants sponsored placement in Yelp search and a defined monthly spend cap. But $150 per month is only the starting price, and the published details do not publish cost per click or performance benchmarks. That makes it hard to compare value with other local PPC channels before spending. We’d treat the free page as the low-risk starting point and use paid ads only when Yelp leads justify the added cost.
Yelp Ads pricing FAQ
How much does a 30 second ad on Yelp cost?
The published pricing details do not list a 30-second ad format or a price for one. Yelp Ads are described as pay-per-click, starting at $150 per month. The cost per click is not published in the published details, so a video-ad estimate cannot be confirmed.
Is Yelp still popular?
The pricing details do not include current audience, traffic, or usage figures, so they cannot establish how popular Yelp is. They describe Yelp Ads as placements for people searching on Yelp. Check whether Yelp reaches your local customers before treating the ad price as worthwhile.
Does Yelp have a fee?
A Yelp Business Page is listed at $0 per month. Paid options include Yelp Ads from $150 per month and Upgrade Package at $180 per month. The ad-and-upgrade bundle starts at $270 per month. Add-ons can also carry daily charges, and Verified License pricing is not published.
Is adding my business to Yelp worth it?
The free Yelp Business Page is listed at $0 per month, so it does not require an ad budget. Paid placement starts at $150 per month, but the published details do not publish click prices or performance benchmarks. Whether ads are worth it depends on whether Yelp leads justify that spend for your business.