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Paid plans start at $420/mo. There's also a free plan.
Qualtrics has a free account, but the first paid price we can confirm is $420 per month for Strategic Research (Self-Serve), with annual billing. Month-to-month pricing is not published. The free tier allows one user, three active surveys, 30 questions per survey and 500 total responses. Self-Serve raises the response allowance to 1,000; enterprise, CX and Employee Experience pricing is custom, with key volume details undisclosed.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Qualtrics Surveys (Free Account) | $0 | $0 | Individuals with basic survey needs |
| Strategic Research (Self-Serve) | $420 | — | Teams running self-serve research |
| Strategic Research (Enterprise / Custom) | — | Quote | Organizations needing higher response volumes |
| Customer Experience (CX Foundational & Solutions) | — | Quote | Teams managing customer experience |
| Employee Experience (Employee Engagement & Pulse) | — | Quote | Teams measuring employee experience |
02What the plan grid doesn't tell you
Annual billing required
The $420 monthly rate requires annual billing; Qualtrics does not publish a month-to-month rate.
Response caps
Strategic Research (Self-Serve) includes 1,000 total responses; higher-volume options move to custom pricing, with 5,000+ responses listed for Enterprise.
CX volume not listed
Customer Experience pricing is based on interactions, but specific volume limits are not published.
Employee tiers not listed
Employee Experience pricing depends on employee count; headcount tiers are not published.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Individuals with basic survey needs | Qualtrics Surveys (Free Account) | It costs $0, but is capped at one user, three active surveys and 500 total responses. |
| Teams running self-serve research | Strategic Research (Self-Serve) | It lists unlimited users and surveys, plus 1,000 responses, for $420/month with annual billing. |
| Organizations needing higher response volumes | Strategic Research (Enterprise / Custom) | It lists 5,000+ responses, but pricing is custom and based on interactions. |
04Is Qualtrics worth the money?
Qualtrics combines research, customer and employee feedback, prediction and automated action in one experience-management platform. The free account is useful only if 500 total responses and three active surveys are enough. The $420 monthly equivalent buys more room for self-serve research, but requires annual billing and still lists only 1,000 responses. For CX, employee experience or higher research volumes, custom pricing and unpublished limits make budget comparisons harder. Whether it is worth the cost depends on those needs and the quote.
Qualtrics pricing FAQ
How much does a Qualtrics subscription cost?
The free account costs $0. Strategic Research (Self-Serve) is listed at $420 per month with annual billing; its month-to-month price is not published. Enterprise research, Customer Experience and Employee Experience use custom pricing, so the pricing information does not give a single cost for those plans.
Is Qualtrics free or paid?
Both. Qualtrics Surveys (Free Account) costs $0 and includes one user, three active surveys, 30 questions per survey and 500 total responses. Paid options include Strategic Research (Self-Serve), listed at $420 per month with annual billing, and plans with custom pricing.
Why are so many people leaving Qualtrics?
The pricing information available here does not establish that many users are leaving or explain why. It does show potential budget friction: the free tier is limited, the $420 monthly rate requires annual billing, and higher-volume pricing is custom. Those details alone do not prove a churn trend.
Who is Qualtrics' biggest competitor?
The pricing information here does not identify Qualtrics’ biggest competitor. The answer also depends on what is being compared: survey research, customer experience or employee experience. We would not name one company as the largest competitor without a defined category and supporting market data.