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Paid plans start at $258/mo.
Prowly’s pricing page lists Basic at $258 per month with annual billing or $369 month to month. Pro is $416 monthly billed annually or $589 month to month; Enterprise pricing is custom. The page lists a 7-day trial and no free plan. The headline price is only part of the decision: Basic caps users, contacts, email sends, and monitored mentions, while Pro’s published limits vary by listing.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Basic | $258 | $369 | Small PR teams |
| Pro | $416 | $589 | Growing PR teams |
| Enterprise | — | Quote | Organizations needing custom PR setup |
Add-ons and overages
- Semrush PR Toolkit: 200 contact exports for $149 per month
- Legacy-plan overage costs not published
02What the plan grid doesn't tell you
Annual billing changes the rate
Basic and Pro cost less per month with annual billing: $258 and $416, versus $369 and $589 month to month.
Basic has usage caps
Basic includes 2 users, 500 media contacts/exports, 1,000 monthly emails, and 10,000 online media mentions per month.
Pro limits vary
Published Pro listings show ranges for users, contacts, emails, mentions, and newsrooms—not one fixed set of limits.
Exports may cost extra
The Semrush PR Toolkit add-on lists 200 contact exports for $149/month. Legacy-plan overage costs are not published.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Small PR teams | Basic | Includes 2 users, one newsroom, AI Assistant, and capped monthly outreach and monitoring. |
| Growing PR teams | Pro | Raises listed contact, email, and mention limits and includes reports for up to 5 brands monthly. |
| Organizations needing custom PR | Enterprise | Offers tailored limits, custom sending, print and broadcast monitoring setup, and a dedicated Customer Success Manager. |
04Is Prowly worth the money?
Prowly can make sense when you need media research, pitching, monitoring, and coverage tracking in one workflow. Basic is already $258/month with annual billing, and its contact, email, and mention caps make it a costly fit if the main need is simply a journalist database. Pro raises those ceilings, but listed ranges vary. For larger teams needing custom monitoring or sending limits, Enterprise may fit, though its price is not published.
Prowly pricing FAQ
How much does Prowly cost?
Prowly lists Basic at $369 per month or $258 per month with annual billing. Pro is $589 monthly or $416 per month billed annually. Enterprise has custom pricing. The listed starting price is therefore $258 per month, but that requires annual billing.
Does Prowly have a free plan or trial?
No free plan is listed. Prowly’s pricing information lists a 7-day trial. The available pricing details do not say whether a payment card is required, when billing starts, or whether every feature and plan is available during the trial.
What do Basic and Pro include?
Basic includes 2 users, 500 media contacts/exports, 1,000 emails per month, 10,000 online media mentions monthly, one newsroom, and AI Assistant. Pro lists 1,500–2,000 contacts, 3,000–5,000 emails, 50,000–80,000 mentions, and 1–3 newsrooms; its user limits vary by listing.
Can I buy more contact exports?
The Semrush PR Toolkit add-on is listed at $149 per month for 200 contact exports. Prowly’s legacy-plan overage costs are not published. The available pricing details do not specify overage fees for current Basic or Pro subscriptions, so confirm those costs before budgeting for higher volume.