We may earn a commission if you buy through links on this page. It never changes a score or a ranking. How we make money
Paid plans start at $25/mo.
Pictory starts at $25 per month on an annual plan, or $29 month-to-month for Starter. There is no free plan; the pricing information lists a 14-day free trial. Professional costs $35 per month annually, Teams $119, and Enterprise has custom pricing. The main catch is that plans cap annual credits and video minutes, while AI video and image generation use the same credit pool. Choose by usage and collaboration needs, not just the entry price.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Starter | $25 | $29 | Solo creators making occasional videos |
| Professional | $35 | $59 | Regular creators wanting avatars and cloning |
| Teams | $119 | $199 | Teams needing collaboration and shared assets |
| Enterprise | — | Quote | Large orgs needing SSO and LMS export |
Add-ons and overages
- Separate API pricing plan for building video creation into other software
- Custom avatars: 2 on Professional, 2 per user on Teams
- Video generation and image generation draw from the shared credit pool at per-second/per-image rates (e.g. Veo 3.1 at 20 credits/sec without audio)
02What the plan grid doesn't tell you
Annual billing discount
Listed prices are per month with annual billing. Monthly billing costs more: Starter is $29/month instead of $25.
Shared generation credits
AI video and image generation draw from the plan's shared credit pool. The published pricing information does not list a universal cost per finished video.
Model-specific credit rates
Rates vary by model and generation type. For example, Veo 3.1 costs 20 credits per second without audio.
Separate API pricing
Pictory lists a separate API pricing plan for building video creation into other software; its price is not published here.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Solo creators making occasional videos | Starter | It includes 24,000 credits per year, up to 360 minutes, one user and one brand kit. |
| Regular creators needing clones | Professional | It adds cloned avatars and voice clones, five brand kits, and three times Starter's AI voice and avatar usage. |
| Teams sharing projects and assets | Teams | It supports three or more users, 10 brand kits, shared assets and collaboration, plus onboarding and training. |
04Is Pictory worth the money?
Pictory's price buys an agent-led workflow for drafting and editing videos, plus captions, avatars and stock media. Starter is the cheaper fit for occasional production, but its 24,000 annual credits and 360-minute annual limit are worth checking against your output needs. Professional and Teams add capacity and collaboration, not unlimited generation. Reddit users report that stock clips do not always match the script, so review the finished scenes before relying on automated drafts at scale.
Pictory pricing FAQ
How much does Pictory cost?
Starter is $25 per month with annual billing or $29 month-to-month. Professional is $35 per month annually or $59 month-to-month; Teams is $119 annually or $199 month-to-month. Enterprise pricing is custom. The pricing information lists a 14-day free trial and no free plan.
How much does a 2-minute Pictory video cost?
There is no single published credit cost for a two-minute video in the published pricing information. Plans list annual minute limits, while AI video and image generation draw from shared credits at model-specific rates. For example, Veo 3.1 is listed at 20 credits per second without audio.
How do I cancel a Pictory subscription?
The published pricing information does not explain Pictory's cancellation steps or whether cancellation changes access immediately. Check the account billing area or Pictory's current support documentation before cancelling, especially if you have an annual subscription.
What is better than Pictory?
That depends on what you need: the published information does not include competitor prices or feature comparisons. Pictory's listed strengths include an agent that drafts video scenes, text-based editing, avatars, captions and shared team workspaces. Compare alternatives on the features and usage limits you actually need.