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Paid plans start at $19/mo. There's also a free plan.
OneSignal has a free plan and a Growth plan starting at $19/month, billed month-to-month. Growth includes 20,000 email sends, five active journeys, 10 audience segments and 30-day message event retention. The catch: email costs extra above the included sends, while push and web push have usage-based charges. Professional and Enterprise require annual contracts with custom pricing; SMS/RCS pricing is not published. Treat $19 as an entry price, not a full-channel budget.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | — | $0 | Individuals and organizations starting out |
| Growth | — | $19 | Small teams optimizing growth |
| Professional | — | Quote | Quickly growing businesses |
| Enterprise | — | Quote | Organizations running advanced campaigns at scale |
Add-ons and overages
- Growth email: after 20,000 free sends/month, $1.50 per 1,000 sends.
- Growth mobile push: $0.012 per monthly active user; sends are unlimited.
- Growth web push: $0.004 per subscriber; sends are unlimited.
- SMS/RCS is available; pricing is not published. Annual plans may receive volume-based discounts.
- Premium integrations are available for purchase; prices are not published.
- Webhooks are available on annual plans; contact sales for pricing.
- Dedicated IPs are available on Professional and Enterprise based on volume.
02What the plan grid doesn't tell you
Email overages
The pricing page lists 20,000 free Growth email sends monthly, then $1.50 per 1,000 sends.
Mobile push usage
Growth mobile push costs $0.012 per monthly active user; sends are unlimited.
Web push usage
Growth web push costs $0.004 per subscriber; sends are unlimited.
Unpublished channel costs
SMS/RCS and premium integration prices are not published. Annual plans may receive volume discounts; ask sales for details.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Starting with small audiences | Free | The pricing page lists 10,000 email sends monthly, push and in-app messaging for up to 1,000 MAU, and three active journeys. |
| Teams needing paid features | Growth | Starts at $19/month month-to-month, with five active journeys and 10 audience segments; budget separately for usage charges. |
| Large teams with advanced needs | Enterprise | Offers unlimited active journeys, audience segments and data tags, but requires an annual contract with custom pricing. |
04Is OneSignal worth the money?
OneSignal offers a broad lifecycle messaging mix: push, email, SMS/RCS and in-app campaigns, plus journeys and analytics. That can make the free plan useful for exploring the platform, and Growth has a clear $19 starting price. But the headline price does not cover every channel: email overages and push usage add cost, while SMS/RCS pricing is unpublished. Professional and Enterprise require annual commitments. We would compare a realistic usage estimate and support needs before switching; reported support experiences are mixed.
OneSignal pricing FAQ
How much does OneSignal cost?
The pricing page lists a free plan and Growth starting at $19/month. Growth is month-to-month. Professional and Enterprise have custom annual pricing, which is not published. Your total can also depend on email volume, mobile active users, web push subscribers and any paid integrations.
Does OneSignal have a free plan?
Yes. The Free plan includes 10,000 email sends per month, mobile push and in-app messaging for up to 1,000 monthly active users, web push for up to 10,000 subscribers per send, and three active journeys, according to the pricing page.
What extra charges should I budget for?
On Growth, email sends beyond 20,000 per month cost $1.50 per 1,000. Mobile push is $0.012 per monthly active user, and web push is $0.004 per subscriber; both list unlimited sends. SMS/RCS and premium integration prices are not published.
Are Professional and Enterprise prices public?
No. The pricing page describes both as custom annual pricing, with no public price listed. It says Professional includes 20 active journeys and 20 audience segments; Enterprise includes unlimited journeys, segments and data tags. Contact OneSignal for a quote.