We may earn a commission if you buy through links on this page. It never changes a score or a ranking. How we make money
Paid plans start at $25/mo. There's also a free plan.
Mouseflow starts at $0, and Essential costs $39 monthly or $25 per month equivalent with annual billing, according to pricing details checked November 7, 2026. Free includes 500 monthly sessions; Essential raises that to 5,000, but both limit you to one website project and one conversion funnel. Data retention is one month on Free and three months on Essential. Advanced is listed, but its price and inclusions are not published. The pricing information also lists a 14-day free trial.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | $0 | $0 | Small sites starting with behavior analytics |
| Essential | $25 | $39 | Small teams tracking one website |
| Advanced | — | Quote | Not published |
02What the plan grid doesn't tell you
Monthly session caps
Free includes 500 monthly sessions; Essential includes 5,000. The published pricing details do not publish overage fees.
Short data retention
Free retains data for one month; Essential retains it for three. Longer retention limits are not published for Advanced.
Project and funnel caps
Both Free and Essential include one website project and one conversion funnel, which may constrain teams tracking multiple sites or flows.
Advanced pricing unavailable
Advanced is listed, but its price, session allowance, project count, funnel count and retention period are not published on the vendor's site.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Small sites trying behavior analytics | Free | It includes 500 monthly sessions, one project and one funnel, with one month of data retention. |
| Teams tracking one website | Essential | It raises the allowance to 5,000 monthly sessions and three months of retention for $39 monthly or $25 per month billed annually. |
| Teams needing more scale | Advanced | Check the price and limits before choosing: the published pricing details do not publish them. |
04Is Mouseflow worth the money?
Mouseflow has a useful set of behavior-analysis tools: recordings, journey analysis, heatmaps, friction detection, funnels and form analytics. The price is easier to assess than the full scale limits: Free and Essential both cap projects and funnels at one, and Essential retains data for only three months. We can’t make a price ranking against other tools from the published information. It looks worth considering for diagnosing site friction, but confirm Advanced pricing and limits before budgeting for growth.
Mouseflow pricing FAQ
How much does Mouseflow cost?
Mouseflow has a Free plan at $0. Essential is listed at $39 per month, or $25 per month equivalent with annual billing. The published pricing details list Advanced but do not publish its price.
What is included in Mouseflow Free?
The Free plan includes 500 monthly sessions, one website project, one conversion funnel, one month of data retention and unlimited users. Those limits are listed in the published pricing details.
Is Mouseflow cheaper with annual billing?
The pricing details list Essential at $39 per month and a lower rate of $25 per month when billed annually. They do not state the annual total, so check the vendor’s pricing page for the amount charged upfront.
Does Mouseflow have a free trial, and what does Advanced cost?
The pricing information lists a 14-day free trial, but the published details do not say which plan it applies to. Advanced is listed as a plan; its price and included limits are not published.