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Paid plans start at $8/mo. There's also a free plan.
Looka starts at $8 per month, but that is an annual Brand Kit subscription billed as $96 upfront. Brand Kit Web costs $129 per year, or $10.75 per month equivalent. If you only need a logo, the Basic Logo Package costs $35 once for one PNG; Premium costs $72 once for editable, high-resolution files. Looka lists a free plan, but the published pricing details do not specify what it includes. Free-trial terms are not published.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Brand Kit Subscription | $8 | — | Businesses building a complete brand |
| Brand Kit Web Subscription | $10.75 | — | Businesses that also need a website |
| Basic Logo Package | — | Quote | Buyers who need one low-res logo |
| Premium Logo Package | — | Quote | Buyers who need editable logo files |
02What the plan grid doesn't tell you
Annual billing
$8/month is the monthly equivalent; Looka charges $96 annually for Brand Kit. The web tier costs $129 annually, not month to month.
Basic file limit
The $35 Basic package includes one low-resolution PNG logo. It does not list editable vector files or other logo variations.
Web tier price jump
Brand Kit Web costs $129 yearly, $33 more than Brand Kit Subscription, and adds an AI-generated website.
Free plan details
Looka lists a free plan, but the published pricing details do not say what it includes or whether it includes downloadable files.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Need branded assets | Brand Kit Subscription | At $96 billed annually, it includes 300+ branded assets, unlimited logo changes, and full logo ownership after the subscription ends. |
| Need a website too | Brand Kit Web Subscription | Costs $129 billed annually and includes everything in Brand Kit Subscription plus an AI-generated website. |
| Need editable logo files | Premium Logo Package | A $72 one-time purchase includes high-resolution PNG, EPS, SVG, and PDF files, multiple color variations, and unlimited post-purchase changes. |
04Is Looka worth the money?
Looka is worth considering when you need more than a logo: Brand Kit combines unlimited logo changes with 300+ branded assets, while the one-time packages separate a single low-resolution file from editable formats. The value case is weaker if you only want a basic logo and do not need an annual subscription; Basic is one PNG, while Premium costs $72 once. Check the free-plan details before relying on them: the published pricing information does not spell out its included files or features.
Looka pricing FAQ
How much does Looka cost?
The lowest listed paid option is the $35 Basic Logo Package, a one-time purchase for one low-resolution PNG. Premium costs $72 once. Brand Kit Subscription is $96 billed annually, equivalent to $8 per month, and Brand Kit Web costs $129 billed annually.
Does Looka have a free plan or free trial?
Looka is listed as having a free plan, but the published pricing details do not explain what it includes or whether you can download logo files. Free-trial terms are not published on the vendor's site, so check Looka's current pricing page before counting on a trial.
Is Looka Brand Kit billed monthly?
The listed Brand Kit price is $8 per month, but billing is annual at $96. Brand Kit Web is also billed annually: $129 total, equivalent to $10.75 per month. The published pricing information does not list month-to-month billing.
What is the difference between Looka Basic and Premium?
Basic costs $35 once and includes one low-resolution PNG logo. Premium costs $72 once and includes high-resolution PNG, EPS, SVG, and PDF files, multiple color variations, unlimited post-purchase changes, and lifetime technical support.