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Paid plans start at $12/mo. There's also a free plan.
Leonardo AI lists a free plan and paid plans starting at $12 per month for Essential. Premium is listed at $30, Ultimate at $60, and team plans at $72 and $144 per month. The pricing page advertises up to 20% off with annual billing, but the text shows just one set of prices, so it is unclear whether these are monthly or annual rates. Free includes 150 fast tokens per day; API pricing is usage-based or custom.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | — | $0 | Casual creators exploring AI art |
| Essential | — | $12 | Daily hobbyists and enthusiasts |
| Premium | — | $30 | Semi-professionals needing more output |
| Ultimate | — | $60 | Professional creators, small businesses, content producers |
| Starter (Team) | — | $72 | Small teams needing shared token pools |
| Growth (Team) | — | $144 | Growing teams needing larger token pools |
| Team Custom | — | Quote | Larger teams needing tailored plans |
| API Pay as you go | — | Quote | Developers moving from experiments to production |
| API Custom | — | Quote | Higher-volume or long-term scale API workloads |
Add-ons and overages
- Token Top-up packs (never expire, require active subscription)
02What the plan grid doesn't tell you
Annual price is unclear
The page advertises up to 20% off yearly billing, but the listed prices don't identify which billing mode they reflect.
Tokens limit output
Paid plans include set monthly fast-token allowances. The published pricing details don't state how many tokens each image or video generation uses.
Top-ups need a subscription
Token top-up packs never expire, but the pricing page says they require an active subscription.
Team costs scale by seat
Starter (Team) is listed at $72/month ($24/seat), and Growth (Team) at $144/month ($48/seat). Team Custom pricing isn't published.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Casual creators testing the tools | Free | It includes 150 fast tokens per day, but creations are public and model access is automatic only. |
| Regular individual creators | Essential | At a listed $12/month, it includes 8,500 fast tokens monthly, private creations, and access to 80+ models. |
| Developers testing integrations | API Pay as you go | It has no commitments, usage-based billing, automatic top-ups, and API credits that don't expire. |
04Is Leonardo AI worth the money?
Leonardo AI gives creators a broad model lineup, image and video tools, and an API, with a free tier for trying the platform. The trade-off is cost clarity: the annual discount is not tied to the displayed rates, and the published pricing details don't say how generation tokens translate into output. Our review verdict also flags Canva ownership and interface churn as potential frustrations. Compare your expected usage and privacy needs against the plan limits before paying.
Leonardo AI pricing FAQ
What is the actual cost of Leonardo AI?
The pricing page lists Free at $0, Essential at $12/month, Premium at $30/month, Ultimate at $60/month, Starter (Team) at $72/month, and Growth (Team) at $144/month. It also advertises up to 20% off annual billing, but doesn't clarify whether the displayed prices are monthly or annual rates.
Is Leonardo.Ai free for video generation?
The Free plan includes 150 fast tokens per day, but the published plan details don't say whether free users can generate video or how many tokens video generation uses. Paid plans list unlimited relaxed video generation on select models at Ultimate and some team tiers; that does not establish free video access.
Is Leonardo.Ai legal?
The pricing and product information provided here doesn't explain licensing, copyright ownership, or permitted uses of generated content. We can't determine whether a particular use is legal from the plan grid alone. Check Leonardo AI's current terms and applicable laws before using generated work commercially.
Is Leonardo.Ai an app?
The published product information describes Leonardo AI as a generative AI platform for creating and editing images and video, and points to a Developer API. It doesn't specify whether there is a mobile app or desktop app, so we can't confirm app availability from these sources.