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Paid plans start at $27/mo. There's also a free plan.
Lavender has a free Basic plan, with paid individual plans at $29/month for Starter or $49/month for Individual Pro; annual billing lowers those to $27 and $45. Team is listed at $99/seat/month, or $89 annually, though select tiers are also cited at $69/user/month and standard self-serve pricing may be unpublished. Ora costs $500 per launched agent monthly. Basic caps analyses and personalizations at five each per month, while Team usage limits are not published.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Basic | — | $0 | Individuals testing email coaching |
| Starter | $27 | $29 | Individuals needing unlimited email help |
| Individual Pro | $45 | $49 | Individuals wanting unlimited features |
| Team | $89 | $99 | Managed teams |
| Ora (AI Sales Agent) | — | $500 | Teams sending AI-led outreach |
What a team pays per month
| Plan | 1 seat | 5 seats | 10 seats | 25 seats |
|---|---|---|---|---|
| Team | $89 | $445 | $890 | $2,225 |
02What the plan grid doesn't tell you
Basic's monthly caps
The free plan includes five email analyses and five personalizations per month. Starter is the first listed plan with unlimited emails and personalization.
Team pricing varies
Team is listed at $99/seat monthly or $89 annually; select tiers are cited at $69/user/month, while standard self-serve pricing may be unpublished.
Team usage limits aren't published
The plan is per seat, but its usage limits are not published. Confirm what your team can use before budgeting for multiple seats.
Ora is a separate bill
Ora costs $500 per agent/month. Each launched agent includes 1,000 emails/month and 4,000+ contacts/year; building agents is free.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Individuals testing email coaching | Basic | It costs nothing, but limits you to five email analyses and five personalizations monthly. |
| Individuals needing regular help | Starter | It includes unlimited emails, personalization, and AI recommendations for $29 monthly or $27 with annual billing. |
| Managed sales teams | Team | It offers per-seat pricing, but confirm the applicable rate and usage limits before signing up. |
04Is Lavender worth the money?
Lavender can make sense if email coaching and personalization are the specific jobs you need; Basic gives you a way to try the core offer without paying. The price case gets harder to judge for teams: listed rates vary, and usage limits are not published. Ora is a different budget decision at $500 per agent monthly. Before switching, compare your expected seat count and outreach volume with the caps and confirm the Team rate you can actually buy.
Lavender pricing FAQ
How much does Lavender cost?
Basic is free. Starter costs $29/month, or $27/month with annual billing, and Individual Pro costs $49/month, or $45 annually. Team is listed at $99 per seat monthly or $89 with annual billing. Ora costs $500 per agent per month.
Does Lavender have a free plan?
Yes. Basic is listed as free forever for one user and includes five email analyses and five email personalizations per month. If you need unlimited emails and personalization, Starter is the first listed individual plan with those inclusions.
How much does Lavender Team cost?
Team is listed at $99 per seat monthly, or $89 per seat with annual billing. Pricing is not consistent across the published details: select tiers are also cited at $69 per user monthly, and standard self-serve checkout pricing may be unpublished. Usage limits are not published.
How much is Ora, and what does it include?
Ora costs $500 per agent per month, with no annual commitment listed. Each launched agent includes 1,000 emails per month and 4,000 or more contacts per year. Building agents is free, according to the published pricing details.