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Paid plans start at $30/mo.
impact.com starts at $30/month for brands, but Starter also adds 2.5% of revenue and every paid tier is quoted monthly on a 12-month contract. The pricing page lists Essentials at $500/month and Pro at $2,500/month; Enterprise is custom. Starter gets a 30-day trial, not a permanent free brand plan. Before comparing headline rates, check partner-payout caps, onboarding charges and the cost of changing tiers: upgrades or downgrades require a new 12-month addendum.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Starter | — | $30 | Brands starting out or under $300k/yr marketing spend |
| Essentials | — | $500 | Brands doing up to $2m/year in ecommerce revenue |
| Pro | — | $2,500 | Brands doing $2m–$15m/year in ecommerce revenue |
| Enterprise | — | Quote | Brands over $15m/year or multi-channel operations |
Add-ons and overages
- Creator Premium (dedicated creator expert, 2 hrs/week)
- Advocate Premium
- Optimize
- AI Search Visibility
- Brand Safety Tools
- Setup/onboarding at $250/hour for Essentials, Pro, Enterprise (free for Starter)
- A la carte payout volume above tier cap, no overage fee
02What the plan grid doesn't tell you
Starter revenue fee
Starter adds 2.5% of revenue to its $30 monthly base; the published pricing does not define the revenue calculation base.
12-month commitment
Although rates are shown monthly, the pricing page says paid plans require 12-month contracts; changing tiers requires a new 12-month addendum.
Partner-payout caps
Essentials includes up to $2,500/month and Pro up to $14,300/month in partner payouts. Above-cap volume is a la carte, with no overage fee.
Hourly onboarding
Setup/onboarding is $250/hour for Essentials, Pro and Enterprise; Starter onboarding is listed as free.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Brands under $300k/year marketing spend | Starter | The entry tier, at $30/month plus 2.5% of revenue, includes basic tracking and reporting. |
| Ecommerce brands up to $2m/year | Essentials | It adds Partner Marketplace, multi-domain programs, and creator and advocate referral management. |
| Brands doing $2m–$15m/year | Pro | It includes API-based tracking, custom commission rates, Data Lab analytics, SAML and advanced integrations. |
04Is impact.com worth the money?
impact.com can justify its price when a brand needs affiliate, creator, publisher and advocate management, attribution and payouts in one system. The product information also lists partner discovery, reporting and higher-tier controls. The catch is Starter’s revenue share, the annual commitment and capped partner-payout allowances on Essentials and Pro; onboarding can add hourly fees. We’d compare the total contract cost, payout volume and add-ons against the tools you would replace before switching. Enterprise pricing is custom, so request a written quote.
impact.com pricing FAQ
What is a fair affiliate percentage?
The published pricing information does not give a benchmark for partner commission rates. It lists Starter’s 2.5% of revenue as part of impact.com’s fee, not as a recommended affiliate payout. Partner commissions can be set differently; Pro lists custom commission rates.
Do I need an LLC to be an affiliate marketer?
impact.com’s pricing information does not say whether affiliates need an LLC. It lists free sign-up for creators, influencers and affiliate publishers, but that does not answer business-entity or tax requirements. Check the rules where you operate and seek qualified advice if needed.
How risky is affiliate marketing?
The pricing details do not quantify overall affiliate-marketing risk. They do point to fraud and tracking as platform concerns: impact.com lists advanced fraud and risk scoring for Enterprise, while a homepage customer quote cites a 90% fraud reduction. Treat that quote as a customer claim, not a guarantee.
How much does affiliate marketing cost on impact.com?
The pricing page lists Starter at $30/month plus 2.5% of revenue, Essentials at $500/month and Pro at $2,500/month. Enterprise is custom. Paid plans require a 12-month contract; Starter alone has a listed 30-day trial. Add onboarding fees where applicable.