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Paid plans start at $15/mo. There's also a free plan.
Ideogram has a free plan, with Plus starting at $20 per month or $15 per month billed annually ($180 total). Pro is $60 monthly or $42 per month billed annually, and Team is $30 per user monthly or $20 per user per month billed annually. API users can pay as they go at 1¢ per credit. The catches: free credits vary, paid priority credits expire each cycle, and the pay-as-you-go plan lists a default rate limit of 10 in-flight requests.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | $0 | $0 | casual users trying Ideogram |
| Plus | $15 | $20 | everyday creative projects |
| Pro | $42 | $60 | creators with high-volume workflows |
| Team | $20 | $30 | teams creating together |
| Pay as you go | — | Quote | developers using the API |
| Enterprise (Prepaid) | — | Quote | businesses paying upfront, self-serve |
| Enterprise (Postpaid) | — | Quote | businesses with custom needs, contract billing |
Add-ons and overages
- Top-up credits purchasable anytime on Plus, Pro, Team plans
- Top-up credits carry over to next period if unused (subscription priority credits expire each cycle)
- Volume/enterprise API pricing available by contacting sales
What a team pays per month
| Plan | 1 seat | 5 seats | 10 seats | 25 seats |
|---|---|---|---|---|
| Team | $20 | $100 | $200 | $500 |
02What the plan grid doesn't tell you
Annual billing changes the price
Plus is $20 monthly or $15 per month billed annually ($180 total). Pro and Team also list lower per-month rates for annual billing.
Subscription credits expire
Priority credits expire each subscription cycle. Purchased top-up credits carry over to the next period if unused.
Free credits are variable
Free accounts receive weekly credits, but the amount may vary. Generations use the slow queue, with no priority credits.
API use is metered
Pay as you go costs 1¢ per credit and includes 1 running plus queued generation. Its listed default rate limit is 10 in-flight requests.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Trying Ideogram before paying | Free | It costs nothing, but weekly credits may vary and image generation uses the slow queue. |
| Regular creative projects | Plus | It includes 2,400 priority credits monthly, private generation, quality export, and unlimited slow credits. |
| Developers with variable API use | Pay as you go | Buy credits on demand at 1¢ each; there’s no listed monthly subscription price. |
04Is Ideogram worth the money?
Ideogram is worth considering if you need image creation, editing apps, and API access in one platform. Paid plans combine priority credits with features such as private generation, batch generation, or team billing. But the value is harder to judge if your usage is unpredictable: free credits vary, subscription priority credits expire each cycle, and API spending is metered at 1¢ per credit. We’d favor it for creative workflows, not predictable free experimentation.
Ideogram pricing FAQ
Can I try Ideogram for free?
Yes. Ideogram’s Free plan provides weekly credits for accounts signed in with Google, Apple, or Microsoft. The amount may vary, and generations use the slow queue; free accounts do not get priority credits. Plus starts at $20 per month, or $15 per month billed annually.
How much does Photo AI cost?
The published Ideogram pricing information does not list a separate product or plan called Photo AI, so that price is not published here. For Ideogram, the Free plan costs $0; Plus starts at $20 per month, or $15 per month billed annually.
Is Ideogram AI open source?
Ideogram says Ideogram 4.0 model weights are available for local use under a license. That does not mean the whole platform is open source: the published information describes the weights as available under license, while apps and API access are offered through Ideogram.
What is Ideogram AI best for?
Ideogram is aimed at generating and editing visuals through creative apps such as Precise Edit, Ad Resizer, and Background Remover, as well as building workflows through its image and video API. The platform also connects to MCP clients such as Claude and Cursor, according to the published product information.