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Paid plans start at $99/mo. There's also a free plan.
Helium 10 has a free tier, but its listed paid entry point is Platinum: $99/month when billed annually or $129 month-to-month, according to pricing checked November 6, 2026. Platinum is aimed at brands with up to $100K in yearly sales and includes 100 keyword searches monthly, three lifetime markets and 20 lifetime tracked ASINs. Diamond is $279/month annually or $359 monthly. Enterprise starts at $1,499/month, billed annually. Add-ons can raise the bill, and Free-tier limits beyond Chrome Extension access aren't published.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | — | Quote | Sellers exploring Helium 10 |
| Platinum | $99 | $129 | Brands with up to $100K yearly sales |
| Diamond | $279 | $359 | Brands with $100K–$10M yearly sales |
| Enterprise | $1,499 | — | Brands with over $10M yearly sales |
Add-ons and overages
- Keyword tracker: from $19/month
- Market Tracker 360: from $650/month
- Elite Sellers Group: from $99/month
- MCP: from $50/month
- Monthly expert training: from $99/month
- In-person workshops: from $99/month
- Private Facebook group access: from $99/month
- Managed ad spend fee: 2%
- Standalone Freedom Ticket access: $997
- Additional users available as an add-on; price not published
02What the plan grid doesn't tell you
Research add-ons
Keyword Tracker starts at $19/month; Market Tracker 360 starts at $650/month. These are listed separately from plan prices.
Refund service fee
Diamond includes managed refund service with a 10% fee, so the plan price isn't the full cost of using that service.
Ad spend fee
The listed managed ad spend fee is 2%. Additional users are available as an add-on, but their price isn't published.
MCP access
MCP is listed as an add-on from $50/month; the pricing details don't say it is included in a plan.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| You want to explore first | Free | It includes limited Chrome Extension access. Other usage limits aren't published, so check the available access before relying on it. |
| You sell up to $100K yearly | Platinum | It includes 100 keyword searches monthly, three lifetime markets and 20 lifetime tracked ASINs. |
| You sell $100K–$10M yearly | Diamond | It includes five lifetime markets, 1,000 lifetime tracked ASINs and up to five additional users. |
04Is Helium 10 worth the money?
Helium 10 covers research, listings, advertising and operations across Amazon, Walmart and TikTok Shop, but that breadth comes with limits and add-on fees to check. The $99/month Platinum price requires annual billing; month-to-month is $129, and 100 monthly keyword searches may be tight if research is a core workflow. It is harder to justify for a seller who needs only one or two tools. Compare the included limits with the tools you actually use before switching.
Helium 10 pricing FAQ
How do I end my Helium 10 subscription?
The pricing details available to us don't publish cancellation steps or explain how billing changes after cancellation. Check your account's billing or subscription settings, or contact Helium 10 support for the current process before your next renewal.
How much does 1 kg of helium cost?
Helium 10 is e-commerce software, not a helium gas supplier. The pricing information here doesn't cover helium by weight, so we can't give a supported price for 1 kg. Check a gas supplier for a current quote.
What is Helium 10 used for?
Helium 10 is software for researching and managing marketplace businesses. Its tools cover product and keyword research, listing optimization, advertising, inventory and operations, with AI-assisted features. The platform supports sellers on Amazon, Walmart and TikTok Shop.
How can I get a discount on Helium 10?
The listed annual-billing prices are lower per month than monthly billing for Platinum and Diamond: $99 versus $129 for Platinum, and $279 versus $359 for Diamond. The pricing details don't list promo codes or other discounts, so confirm any offer directly with Helium 10.