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Paid plans start at $4/mo.
Format costs $14, $24 or $36 per month on monthly billing. The plan cards also show annual-billing equivalents of $4, $9.35 and $14.30 per month, but Pro and Pro Plus rates are first-year promotions, and the FAQ lists different annual prices without publishing those figures here. Basic is capped at 70 images and excludes storage and hosted video; Pro includes 1,500 images, 100 GB and 15 video minutes. There is a 14-day trial, but no free plan.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Basic | $4 | $14 | Creators starting a portfolio |
| Pro | $9.35 | $24 | Working creative professionals |
| Pro Plus | $14.30 | $36 | High-volume creative practices |
Add-ons and overages
- Custom domain registration: $30/year; first year free on Pro and Pro Plus annual plans
- Professional branded email via Google Workspace: $100/year
02What the plan grid doesn't tell you
Promotional annual pricing
Pro's $9.35/month and Pro Plus's $14.30/month are first-year promotional equivalents. The FAQ lists different annual prices, so confirm the renewal price before checkout.
Custom domain
Registration is $30/year. The first-year-free offer applies to Pro and Pro Plus annual plans.
Branded email
Professional branded email via Google Workspace costs $100/year, separate from the listed portfolio plan prices.
Basic excludes storage and video
Basic includes 70 high-resolution images and 2 GB file transfers, but no image storage or hosted video.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Creators starting a portfolio | Basic | $14/month monthly or a $4/month annual equivalent; includes 70 images and 2 GB file transfers. |
| Working creative professionals | Pro | $24/month monthly or a promotional $9.35/month annual equivalent; includes 1,500 images, 100 GB storage and 15 hosted video minutes. |
| High-volume creative practices | Pro Plus | $36/month monthly or a promotional $14.30/month annual equivalent; includes unlimited images, 1 TB storage and 120 hosted video minutes. |
04Is Format worth the money?
Format combines a hosted portfolio with client galleries, proofing, file transfers, contracts, a commission-free store and SEO controls. That can justify a higher tier for creatives who need those workflows together. But Basic is not a full media-hosting option, and the annual Pro and Pro Plus figures are first-year promotional equivalents, not dependable renewal prices. Check the renewal quote and storage and video caps before switching; these figures alone do not establish how Format compares on price with other builders.
Format pricing FAQ
What are photography packages?
Format's listed plans are website plans, not photography-service packages. Basic, Pro and Pro Plus set portfolio limits such as image counts, storage, video, store products and client galleries. If you mean what a photographer charges clients for a shoot, that pricing isn't provided in Format's plan information.
Is Format a good website builder?
Format may suit creatives who want portfolio themes, customizable layouts, client workflow tools, e-commerce and SEO controls in one hosted service. The main trade-offs in the listed plans are media limits and promotional annual pricing. Basic excludes image storage and hosted video, so check the tier limits against your needs.
What is the 20-60-20 rule in photography?
The Format pricing information does not define the 20-60-20 rule, so we can't verify its meaning from the vendor material. It is not listed as a Format plan feature. Check a photography education source for an explanation rather than treating it as part of Format's pricing.
Is $4000 a lot for a wedding photographer?
Format's pricing information can't tell us whether $4,000 is a lot for wedding photography; it lists website subscriptions, not wedding coverage rates. Format's monthly plans cost $14 to $36, but those subscription prices are not a meaningful benchmark for a photographer's service fee.