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Paid plans start at $25/mo.
Luma’s Dream Machine plans start at $30 per month for Plus, or $25 per month when billed annually ($300 upfront). Pro is $90 monthly or $75 monthly billed annually; Ultra is $300 monthly or $250 monthly billed annually. Team and Enterprise require contacting Luma for pricing. The pricing grid lists no free plan, though Luma’s homepage offers a free trial without publishing its terms here. Check what the credit allowance covers before choosing a tier.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Plus | $25 | $30 | Individuals starting with AI creation |
| Pro | $75 | $90 | Individuals with higher usage needs |
| Ultra | $250 | $300 | Individuals with the highest usage needs |
| Team | — | Quote | Teams managing shared creative work |
| Enterprise | — | Quote | Organizations needing custom commitments |
02What the plan grid doesn't tell you
Annual billing is upfront
The listed annual rates mean $300 for Plus, $900 for Pro, or $3,000 for Ultra, paid upfront.
Credits limit usage
Plus includes 10,000 credits, Pro 40,000, and Ultra 150,000. The published pricing details do not state the credit cost per generation.
Team pricing is custom
Team and Enterprise show “Contact for pricing,” so the plan grid does not reveal their cost.
Trial terms are unclear
The homepage offers a free trial, but the published pricing details do not list its duration or terms.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Starting with AI creation | Plus | It costs $30 monthly or $25/month billed annually and includes 10,000 credits and commercial use. |
| Higher individual usage | Pro | It includes 40,000 credits and 4x usage with Luma Agents for $90 monthly or $75/month billed annually. |
| Shared team workflows | Team | It includes team members, shared credits, projects, analytics, and SSO; contact Luma for the price. |
04Is Dream Machine worth the money?
Dream Machine is worth shortlisting if you need a mix of AI video, image, audio, and text tools, plus commercial use on the listed individual plans. The entry price is $30 monthly, but credits make the real fit depend on how much each creation uses—and that cost is not stated on the vendor's site. Compare your expected usage before paying annually. Team and Enterprise may fit shared work, but their prices are not published.
Dream Machine pricing FAQ
What does Dream Machine do?
Luma describes Dream Machine as an AI creative platform whose agents research, generate, and refine video, images, audio, and text. Its Ray 3.2 model is positioned for video direction and continuity, while Uni-1 carries brand and character references into generated assets.
How much is a UniFi Dream Machine?
This pricing page covers Luma AI’s Dream Machine creative platform. The published Luma pricing does not include a UniFi product or its price, so these figures cannot answer what UniFi hardware costs. Check the relevant vendor’s current pricing for that product.
How much does an AI license cost?
There is no single AI license price in the published information. For Luma Dream Machine, Plus starts at $30 monthly, Pro is $90, and Ultra is $300. Annual billing lowers the monthly equivalent, with payment due upfront; Team and Enterprise require a quote.
How much is the Luma AI Dream Machine?
Luma’s Plus plan is $30 per month, or $25 per month billed annually ($300 upfront). Pro costs $90 monthly or $900 annually, and Ultra costs $300 monthly or $3,000 annually. Team and Enterprise pricing is available by contacting Luma.