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Paid plans start at $300/mo. There's also a free plan.
Contentful has a free plan, but its first paid content tier, Lite, costs $300 per month. The pricing page does not list annual pricing or a discount. Free includes 10 users, 100,000 API calls and 50 GB of monthly CDN bandwidth; Lite raises those caps to 20 users, 1 million calls and 100 GB. Enterprise and all three Personalization plan prices are not published, so treat $300 as an entry point, not a full-stack quote.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | — | $0 | Learning and exploring the platform |
| Lite | — | $300 | Smaller businesses managing one project |
| Enterprise | — | Quote | Scaled digital experiences |
| Personalization Start | — | Quote | Teams new to personalization |
| Personalization Core | — | Quote | Teams creating richer personalized experiences |
| Personalization Scale | — | Quote | Large-scale personalization operations |
Add-ons and overages
- Lite Space available for additional purchase; price not published.
- Personalization monthly active profile upgrades available; price not published.
- Personalization AI Suggestions upgrades available; price not published.
- AI Actions is available on Enterprise plans; separate price not published.
02What the plan grid doesn't tell you
No annual price listed
The pricing page lists Lite at $300 per month but does not publish annual pricing or an annual discount.
Extra Spaces cost extra
Lite includes one Starter Space. Additional Lite Spaces are available for purchase, but their price is not published.
Personalization upgrades
Monthly active profile and AI Suggestions upgrades are available for Personalization plans; pricing for both is not published.
Enterprise AI Actions
AI Actions is available on Enterprise plans, but the separate price is not published.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Teams exploring the platform | Free | It costs nothing and includes 10 users, 100K monthly API calls and 50 GB of monthly CDN bandwidth. |
| Small businesses, one project | Lite | At $300 per month, it includes 20 users, 1M API calls monthly, 100 GB of CDN bandwidth and one Starter Space. |
| Teams starting personalization | Personalization Start | It includes 100K monthly active profiles, 100 AI Suggestions, unlimited A/B tests and personalized experiences, and one enabled Space; price is not published. |
04Is Contentful worth the money?
Contentful may be worth the cost for teams that need centralized, reusable content across channels plus personalization tools. But Lite is a steep $300 per month for a smaller business managing one project, and Free has clear user, API and bandwidth caps. The bigger pricing problem is visibility: Enterprise and Personalization prices, extra Space costs and usage upgrades are not published. Get a quote that includes expected usage and add-ons before comparing it with another platform.
Contentful pricing FAQ
What is the typical cost range for a content management system?
The published pricing details do not establish a typical market-wide CMS range. For Contentful, Free costs $0, Lite is listed at $300 per month, and Enterprise pricing is custom and not published. Personalization plan prices are also not published, so the Contentful total can depend on the plan and add-ons.
Why did Salesforce buy Contentful?
The published information does not explain why Salesforce bought Contentful or confirm the premise that Salesforce acquired it. It describes Contentful as a digital experience and content platform, but gives no acquisition details. We would not treat the purchase claim or its rationale as verified from this pricing information.
Is Contentful legit?
Contentful is described as a content and digital experience platform for creating and managing content across channels, with APIs, integrations and personalization features. The published material does not independently verify its corporate status or customer record. Before buying, check the contract, support terms, security documentation and plan-specific limits.
What are the key differences between Contentful and Contentstack?
The published information covers Contentful but provides no Contentstack pricing, feature set or plan limits, so it is not enough for a factual side-by-side. For Contentful, the listed entry paid plan is Lite at $300 per month; Enterprise and Personalization prices are not published.