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Most buyers should pick Shopify.
Choose Wix for a business, portfolio or blog site that may also need marketing and customer tools. Its free plan includes Wix ads, a Wix-branded subdomain and no online payments. Choose Shopify for a store built around online, in-person and other sales channels. Basic costs CHF 21/month with annual billing or CHF 29 monthly; payment processing and some third-party fees add costs. Wix’s annual plan prices are not published, so compare local pricing before committing.
01Side by side
| Wix | Shopify | |
|---|---|---|
| Starting price | $0/month for the Free plan; paid prices not published. | Basic: CHF 21/month yearly, or CHF 29 monthly. |
| Free plan | Free site; 500 MB storage and bandwidth, Wix ads, no eCommerce. | Agentic is CHF 0/month; pay only when you make a sale. |
| Best for | Business, portfolio, blog and store sites. | Commerce businesses selling across channels. |
| Core strength | AI site creation, visual editing and built-in business tools. | Multichannel commerce, centralized operations and international selling. |
| Learning curve | AI creation and drag-and-drop editing; comparative difficulty not published. | AI store creation and prebuilt themes; comparative difficulty not published. |
| Integrations/data | Built-in CRM and business tools; integration count not published. | 21,000+ commerce apps; centralized payments and fulfillment management. |
| Team/seat costs | Staff-account limits and pricing not published. | Grow includes 5 additional staff accounts; Advanced includes 15. |
| Support | Review score: 5/10 for support. | Review score: 5/10 for support. |
Wix Choose Wix if
- Choose Wix if you need a general business or portfolio site.
- Choose Wix if its free plan’s ads and limits work for you.
- Choose Wix if built-in CRM and marketing tools matter.
Shopify Choose Shopify if
- Choose Shopify if selling across online, in-person and social channels matters.
- Choose Shopify if you want access to 21,000+ commerce apps.
- Choose Shopify if your team needs additional staff accounts.
02Pricing compared
Wix has a $0 Free plan, but it displays Wix ads, uses a Wix-branded subdomain, limits storage and bandwidth to 500 MB each, and does not support online payments or eCommerce. Its paid-plan prices are not published on the vendor's site, so compare local pricing before committing.
Shopify Basic is CHF 21/month with annual billing or CHF 29 month to month. Grow is CHF 59 or CHF 79; Advanced is CHF 269 or CHF 359. The pricing page lists a three-day trial. Basic’s standard online card rate is 2.95% + CHF 0.30, and third-party transaction fees are listed at 2% on Basic, 1% on Grow, and 0.6% on Advanced. Those costs can change the comparison: Shopify’s headline subscription price is not the whole bill.
03Features and depth
Wix covers more than store building. Its tools include AI-assisted site creation, a drag-and-drop editor, customizable templates, SEO recommendations, email and social marketing, analytics, and a built-in CRM. It also supports appointments, leads, payments, courses, and events. That makes Wix a fit for a business site, portfolio, or blog that may also need commerce and customer tools.
Shopify is centered on selling. It supports online, in-person, social, and AI-channel sales, with payments, fulfillment, and retail management in one admin. Shopify Markets and built-in shipping tools support cross-border selling, while Sidekick AI can help spot growth opportunities and automate tasks. The Shopify App Store lists more than 21,000 commerce apps. That breadth gives stores room to add tools, but the review notes that app costs and fees can make the convenience expensive. Choose based on whether you need a flexible site with business features or a store-first system for multiple sales channels.
04Ease of use and learning curve
Wix’s fluid, drag-and-drop editor gives you pixel-level control over page elements, and its AI can generate a site from a description. That flexibility suits people building different kinds of sites, but it also means you’ll make more design choices yourself. Its business, marketing, and CRM tools sit alongside the site builder.
Shopify offers AI store creation or prebuilt themes, then puts payments, fulfillment, and retail management in one admin. That structure is more directly aimed at running a store across channels. The published reviews score Wix 7/10 for ease of use and Shopify 8/10, but those scores do not guarantee either platform will suit your workflow.
Questions people ask
Is there better than Shopify?
It depends on what you’re building. Wix may suit a business site, portfolio, or blog that also needs marketing and customer tools. Shopify is more specifically built for selling across online, in-person, social, and AI channels. Compare the features and full costs against your needs before switching.
Does Kim Kardashian use Shopify?
The published published material does not establish whether Kim Kardashian uses Shopify, so we can’t confirm that. A celebrity’s platform choice would not tell you whether Shopify fits your store; compare its channels, plan costs, and transaction fees with your own requirements.
How much does Shopify take from a $100 sale?
There isn’t enough information here to give an exact fee for a $100 USD sale. Shopify’s listed Basic online card rate is 2.95% + CHF 0.30, while third-party transaction fees are listed at 2% on Basic. Rates and currency conversion may affect the final amount.
What is the downside of using Shopify?
Costs can extend beyond the subscription. Shopify lists card processing rates and third-party transaction fees, and the published review warns that app costs can add to the bill. Check which plan, payment method, apps, and sales channels you need before estimating your total.