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Most buyers should pick Sprout Social.
Choose Sprout Social if you need a priced, broad social-management suite: annual plans start at $79 per seat/month, with publishing, engagement and analytics across paid tiers. Choose Tagger by Sprout Social if influencer marketing is the priority and you’re willing to get a sales quote; its public site gives few feature or pricing details. Neither lists a free plan. Sprout is easier to evaluate before buying, but its per-seat fees reach $399 annually on Advanced, and Enterprise pricing is custom.
01Side by side
| Sprout Social | Tagger by Sprout Social | |
|---|---|---|
| Starting price | $79/seat/month, billed annually | Not published; sales quote required |
| Free plan | No free plan listed | No free plan listed |
| Best for | Publishing, engagement and analytics | Influencer marketing |
| Core strength | Publishing, engagement and built-in analytics | Influencer marketing paired with social management |
| Learning curve | Review ease-of-use score: 8/10 | Review ease-of-use score: 5/10 |
| Integrations/data | Major-network integrations; API on Advanced | Additional integrations and data features not specified |
| Team/seat costs | $79–$399/seat/month annually; Enterprise custom | Seat pricing and plan limits not published |
| Support | Review score 6/10; Enterprise includes priority support | Review score 5/10; support terms not published |
Sprout Social Choose Sprout Social if
- Choose Sprout Social if you need public per-seat pricing.
- Choose Sprout Social if publishing and analytics are core workflows.
- Choose Sprout Social if you need major-network integrations and an API.
Tagger by Sprout Social Choose Tagger by Sprout Social if
- Choose Tagger if influencer marketing is your main priority.
- Choose Tagger if a custom sales quote fits your buying process.
- Choose Tagger if you want Sprout's combined influencer and social offer.
02Pricing compared
Sprout Social publishes per-seat pricing: Essentials is $79 per seat/month billed annually, or $99 billed monthly. Annual rates are $199 for Standard, $299 for Professional and $399 for Advanced; Enterprise pricing is custom. Monthly rates for tiers above Essentials aren’t published. There’s no free plan, but Sprout lists a 30-day free trial.
The headline price doesn’t include every capability. Premium Analytics, Listening and Employee Advocacy are add-ons for Standard and up, with prices not published. Trellis Plus costs $28 per seat/month annually or $35 monthly. Tagger by Sprout Social doesn’t publish prices, plan limits or billing terms; you’ll need a sales quote. Neither product lists a free plan. Sprout is easier to evaluate upfront, but its per-seat costs and paid add-ons can add up.
03Features and depth
Sprout Social is the clearer choice if you need a broad social-management toolkit. Its listed capabilities cover publishing and scheduling, engagement, analytics and trend discovery. Plan limits vary: Essentials and Standard include five social profiles, while Professional includes unlimited profiles. Standard adds a consolidated inbox, collaboration tools and keyword and location monitoring; higher tiers list additional reporting, AI and workflow features.
Tagger is now called Sprout Social Influencer Marketing. Its public site describes a combination of influencer marketing and social media management, but doesn’t detail specific tools, integrations, plan limits or reporting features. That makes it hard to compare depth feature by feature or confirm what comes with a quote. If creator campaigns are the main requirement, Tagger’s positioning may fit; if you need published details on social publishing and engagement, Sprout Social’s plans are more transparent. Don’t assume the two products include identical capabilities just because they share a brand.
04Ease of use and learning curve
Sprout Social gives buyers more to evaluate before a sales conversation: its plan page lists profile limits, selected features and per-seat prices. But the five-profile cap on Essentials and Standard, and the higher price for unlimited profiles on Professional, mean teams should map their account needs before switching. Add-ons also complicate the total cost.
Tagger’s public information is sparse, so it’s harder to judge setup, workflows or what a team will need to learn. The site offers a sales demo, but doesn’t publish plan details. Ask for a feature list, limits and implementation terms before comparing it with Sprout Social.
Questions people ask
How much does Sprout Social cost compared with Tagger?
Sprout Social’s annual per-seat prices start at $79 for Essentials, then rise to $199 for Standard, $299 for Professional and $399 for Advanced. Enterprise is custom-priced. Tagger doesn’t publish pricing or billing terms, so you’ll need a sales quote to compare total cost.
Does Sprout Social or Tagger offer a free plan or trial?
Neither product lists a free plan in the published pricing information. Sprout Social lists a 30-day free trial. Tagger’s public pricing details don’t state whether a free trial is available, so ask its sales team rather than assuming one is included.
Is Tagger included in a Sprout Social subscription?
The published information describes Tagger as now called Sprout Social Influencer Marketing, and its site positions the offer as influencer marketing combined with social media management. It doesn’t say that Tagger is included in a standard Sprout Social subscription; confirm packaging with sales.
Which product is better for influencer marketing?
Tagger is positioned specifically around influencer marketing paired with social media management. Sprout Social also lists influencer campaign tools for finding brand-safe creators and managing campaigns, but Tagger’s public site provides few feature details. Compare a sales demo and written feature list before choosing.