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Most buyers should pick Sprout Social.
Sprout Social is the clearer pick for most teams: its pricing page lists Essentials at $79 per seat/month billed annually ($99 monthly), with higher annual tiers through Advanced at $399. Essentials and Standard cap accounts at five social profiles; Sprout also offers a 30-day trial, but no free plan. Choose Sprinklr Social when enterprise teams need its 30+ channel publishing, engagement and listening suite and can accept sales-led custom pricing that is not published. Sprout’s Enterprise pricing is also custom.
01Side by side
| Sprinklr Social | Sprout Social | |
|---|---|---|
| Starting price | Custom; pricing not published | $79/seat/month annually for Essentials |
| Free plan | No free plan | No free plan; 30-day trial |
| Best for | Enterprise teams needing broad channel coverage | Solo marketers through cross-functional teams |
| Core strength | Publishing, engagement and listening across 30+ channels | Scheduling, engagement, analytics and influencer tools |
| Learning curve | Review ease-of-use score: 5/10 | Review ease-of-use score: 8/10 |
| Integrations/data | 30+ channel coverage and social listening | Major-network integrations and built-in analytics |
| Team/seat costs | Custom contracts; per-seat price not published | $79–$399/seat annually; five profiles on two tiers |
| Support | Support details not published | Priority support on Enterprise |
Sprinklr Social Choose Sprinklr Social if
- Choose Sprinklr Social if you need publishing, engagement and listening across 30+ channels.
- Choose Sprinklr Social if your organization wants a sales-led enterprise contract.
- Choose Sprinklr Social if social activity must connect with customer-service workflows.
Sprout Social Choose Sprout Social if
- Choose Sprout Social if you want published per-seat pricing before contacting sales.
- Choose Sprout Social if five profiles cover your Essentials or Standard needs.
- Choose Sprout Social if you want a 30-day trial and built-in analytics.
02Pricing compared
Sprout’s pricing page lists Essentials at $79 per seat/month billed annually, or $99 month to month. Annual rates rise to $199 for Standard, $299 for Professional and $399 for Advanced, per seat/month. Monthly rates for those three tiers are not published. Enterprise pricing is custom. Sprout has no free plan, but offers a 30-day trial. Its add-ons can raise the bill: Trellis Plus is $28 per seat/month annually or $35 monthly; prices for Listening, Premium Analytics and Employee Advocacy are not published.
Sprinklr does not publish Social pricing or a free trial offer in the published pricing information. It directs buyers to sales for custom contracts. That makes a direct price comparison impossible before a sales conversation. If predictable list pricing matters, Sprout is clearer; if you are considering Sprinklr, ask for the full contract cost and included services before switching.
03Features and depth
Both products cover publishing and audience engagement, but Sprinklr positions Social as part of its broader Unified-CXM platform. Its stated scope includes publishing, engagement and listening across 30+ digital and social channels, plus social advertising, customer-service workflows and employee advocacy. That breadth may suit organizations trying to connect social work with service operations, but the published information does not specify which capabilities or channels are included in a particular contract.
Sprout’s feature list centers on planning, scheduling, engagement and analytics. Its plan details are more specific: Essentials includes five profiles and reporting; Standard adds a consolidated inbox, monitoring and review management, also with five profiles. Professional adds unlimited profiles and competitor, tag and paid insights. Advanced includes reply assistance, sentiment features and integrations. Listening and Employee Advocacy are add-ons on Standard and up, with prices not published. Sprout also lists influencer campaign tools, while Sprinklr lists employee advocacy as a dedicated offering. Compare the exact modules and limits in a Sprinklr proposal against the Sprout plan and add-ons you would need.
04Ease of use and learning curve
Sprout looks like the lower-friction option for teams that want published plans and defined profile limits. Its review scores are higher for ease of use (8 versus 5 for Sprinklr), though those scores are not a guarantee of fit for your team. Sprinklr’s review describes a wide-ranging enterprise suite whose complexity and pricing need scrutiny.
That complexity may be reasonable if your organization needs social publishing, listening and service workflows under one platform. But Sprinklr’s custom sales process makes it harder to assess scope and cost from public information alone. Sprout’s tiers are easier to compare, though five-profile caps on Essentials and Standard can force an upgrade if your footprint grows. Map your profiles, users, required add-ons and service workflows before you switch.
Questions people ask
Which is cheaper, Sprinklr Social or Sprout Social?
Sprout is easier to price from public information: annual plans start at $79 per seat/month, with Advanced at $399. Sprinklr’s Social pricing is not published and requires a custom sales quote. Without a Sprinklr proposal and your seat count, we can’t say which will cost less.
Does Sprout Social have a free plan or trial?
Sprout has no free plan, but its pricing information lists a 30-day trial. Essentials costs $79 per seat/month when billed annually or $99 month to month. The published Sprinklr pricing information does not publish a free trial or a list price.
How many social profiles do Sprout Social plans include?
Sprout’s Essentials and Standard plans each include five social profiles. Professional lists unlimited social profiles. The published Sprinklr information describes publishing, engagement and listening across 30+ digital and social channels, but does not give a per-plan profile cap.
When should a team choose Sprinklr Social over Sprout Social?
Consider Sprinklr if your enterprise needs its stated 30+ channel publishing, engagement and listening scope, or wants social customer service workflows and employee advocacy in the suite. Get a detailed quote first: pricing is custom and not published. Sprout may be simpler to evaluate from its listed tiers.