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Most buyers should pick UserVoice.
Pick SMG if you need feedback across brand, customer, and employee experiences, with AI insights and recommendations; its pricing is not published, so budgeting is difficult. Pick UserVoice if you need customer feedback workflows for ideas, account context, prioritization, and roadmap updates, and can justify at least $1,000 per month for Launch, billed yearly. UserVoice also lists a 30-day trial; neither product lists a free plan. For product teams, UserVoice is the clearer buy; SMG fits broader experience programs.
01Side by side
| SMG | UserVoice | |
|---|---|---|
| Starting price | Not published | $1,000/month, billed yearly (Launch) |
| Free plan | No | No |
| Best for | Brand, customer, and employee experience programs | Customer feedback tied to accounts and roadmaps |
| Core strength | Cross-experience feedback and AI recommendations | Customer ideas, prioritization, roadmaps, and updates |
| Learning curve | Review ease-of-use subscore: 5 | Review ease-of-use subscore: 7 |
| Integrations/data | AI analytics; integrations not specified | Salesforce, HubSpot, Jira, Azure DevOps |
| Team/seat costs | Admin caps and prices not published | Launch: 20 admins; extra admins $40/month |
| Support | Review support subscore: 5 | Review support subscore: 7 |
SMG Choose SMG if
- Choose SMG if experience programs span brand, customers, and employees.
- Choose SMG if you need experience communities for collaborative research.
- Choose SMG if CX metrics and initiative ROI matter.
UserVoice Choose UserVoice if
- Choose UserVoice if product ideas need prioritization and roadmap updates.
- Choose UserVoice if Salesforce or HubSpot account context matters.
- Choose UserVoice if published starting pricing and a 30-day trial help.
02Pricing compared
UserVoice is the clearer price, but it is not a low-cost entry point: Launch is listed at $1,000 per month, billed yearly. It includes 20 admins, unlimited feedback and portal users, unlimited view-only admins, and core integrations, UserVoice agent, MCP and API. Business is $1,833 per month billed yearly, with 50 admins and more feedback-source ingestion. Enterprise pricing is custom. The pricing page says annual billing saves 17% versus monthly; monthly-billed prices are not published. Additional admins cost $40 per month or $480 per year each.
SMG does not publish prices, billing rates or plan inclusions for its listed Standard, Pro UXM, Foundational, Advanced and Elite plans. Neither product lists a free plan. UserVoice lists a 30-day trial; SMG trial availability is not published. For budgeting, UserVoice has a high but visible floor, while SMG requires a quote.
03Features and depth
SMG covers a wider experience-management brief: feedback across brand, customer and employee experiences, plus input during experience design. Its feature set includes customer research communities, customer feedback, CX metrics and employee surveys. The platform also lists AI analytics for trends and real-time insights, along with recommendations intended to improve experiences. That breadth suits programs that need to connect feedback across customer journeys, locations and market segments, rather than focus only on product requests.
UserVoice is more specific to customer feedback operations. Customers can submit, vote on and discuss ideas in branded portals, or share feedback in-app. Teams can also collect input through a Chrome extension, Slack, CSV imports and connected sources. AI themes summarize patterns; Salesforce and HubSpot context can connect feedback to accounts. Roadmaps, Jira and Azure DevOps connections, and customer status updates support prioritization through delivery. For product teams managing requests and communicating progress, UserVoice has the clearer workflow. SMG is the broader fit when employee and brand feedback matter too.
04Ease of use and learning curve
Our review scores UserVoice higher for ease of use: 7/10 versus 5/10 for SMG. That is a directional signal, not a substitute for setup details; the published material does not document onboarding steps or learning time for either product.
UserVoice’s workflow is easier to scope on paper: collect customer ideas, group themes, prioritize requests and share roadmap updates. SMG spans more teams and experience types, so it may take more coordination to define how brand, customer and employee feedback should feed into action. That is an inference from the listed scope, not a claim about setup effort. Ask both vendors about implementation requirements and who will administer the program before comparing usability.
Questions people ask
Which costs less, SMG or UserVoice?
SMG’s pricing is not published, so we cannot compare its cost with UserVoice’s. UserVoice Launch is listed at $1,000 per month when billed yearly, with Business at $1,833 per month billed yearly. Monthly-billed rates are not published, and Enterprise pricing is custom.
Is UserVoice or SMG better for a product team?
UserVoice is the clearer fit for product teams managing customer ideas, votes, account context, prioritization and roadmap updates. Its listed connections include Jira and Azure DevOps. SMG is broader, covering brand, customer and employee experiences, so it fits a wider experience program.
Do SMG or UserVoice offer a free plan or trial?
Neither product lists a free plan in the published pricing information. UserVoice lists a 30-day trial. SMG’s trial availability is not published, so confirm directly with the vendor rather than assuming a trial is available.
What integrations and feedback sources does UserVoice support?
The listed sources include a Chrome extension, Slack capture, CSV imports and connected sources. UserVoice also lists Salesforce and HubSpot account context, plus Jira and Azure DevOps connections for delivery workflows. The pricing page includes core integrations on Launch; it does not enumerate all connected sources in the published details.