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It's a split decision.
Choose Loox if photo and video reviews are the priority: its plans emphasize visual collection, customizable widgets, AI review tools, referrals and an API. Choose REVIEWS.io if you want broader review, UGC, survey and reputation features at a lower paid entry price: Essentials is $29/month ($23 annually), versus Loox Convert at $49.99/month. The caps differ: Loox measures orders, while REVIEWS.io lists review invites. Loox Convert includes 300 monthly orders; REVIEWS.io’s free Shopify plan includes 25 monthly invites.
01Side by side
| Loox | REVIEWS.io | |
|---|---|---|
| Paid starting price | Free; paid plans start at $49.99/month | Free; $29/month or $23/month billed annually |
| Free plan | 500 total orders | Shopify only; 25 review invites/month |
| Best for | Stores prioritizing photo and video reviews | Stores wanting reviews, UGC, surveys, and reputation tools |
| Core strength | Visual reviews, widgets, AI tools, referrals | Reviews, UGC, surveys, reputation management |
| Learning curve | Not published | Not published |
| Integrations and data | API, webhooks, custom widgets, programmatic review access | Google Shopping visibility; reviews across sites, emails, ads |
| Team and seat costs | Seat limits and costs not published | No seat limit published on Free or Essentials |
| Support | Not published | Not published |
Loox Choose Loox if
- Choose Loox if visual reviews are your main priority.
- Choose Loox if you need review API access or webhooks.
- Choose Loox if referrals and smart discounts belong in the same platform.
REVIEWS.io Choose REVIEWS.io if
- Choose REVIEWS.io if you want surveys alongside review collection.
- Choose REVIEWS.io if reputation management and UGC matter.
- Choose REVIEWS.io if a lower paid starting price matters.
02Pricing compared
REVIEWS.io has the lower paid entry price: Essentials is $29 per month, or $23 per month with annual billing. It includes 300 review invites monthly and a 14-day trial. Loox Convert costs $49.99 per month for 300 orders monthly, with a 14-day trial; each additional 300 orders costs $50. Loox’s pricing page lists no annual price or annual commitment.
The caps measure different things, so compare your order volume with your review-invitation needs before switching. Loox’s free Beginner plan includes 500 total orders. REVIEWS.io’s free plan is for Shopify stores and includes 25 invites per month. At higher volumes, REVIEWS.io lists paid tiers from $79 monthly, while Loox Unlimited costs $299.99 monthly with no overage charges. REVIEWS.io annual prices are 20% lower where published; extra domains require separate subscriptions, at an unpublished price.
03Features and depth
Loox is the more focused choice for visual reviews. It collects customer photos and videos with timed requests and incentives, and offers customizable store widgets, AI tools to sort and translate reviews, referrals, discounts, and an API with webhooks. It also offers gifted video reviews through a vetted community. That mix suits a store prioritizing visual proof and custom workflows, though the published review flags widget styling as a possible limitation.
REVIEWS.io covers more review and feedback formats: company and product reviews, branded invitation flows, reputation management, customer surveys, and photo, video, and shoppable UGC displays. Its product reviews can support visibility in Google Shopping. It also offers AI-drafted review replies and survey feedback for building customer profiles. That breadth may fit teams managing reviews across several customer touchpoints, but invite caps and repeat-customer rules are worth checking before a move. The published details do not specify how either product handles importing existing reviews.
04Ease of use and learning curve
Our ratings give both products an ease-of-use score of 6 out of 10, so there is no clear winner on that measure. The more useful distinction is what your team needs to manage. Loox centers on review collection, visual widgets, referrals, and API-based workflows. REVIEWS.io adds reputation monitoring, surveys, and more invitation-volume tiers.
Before switching, map your current monthly orders or review invites to the new plan’s cap, then check how your team uses review requests, widgets, surveys, and customer feedback. The available details do not establish setup time, migration steps, or how existing reviews transfer. Treat those as vendor questions, not assumed advantages for either platform.
Questions people ask
Which is cheaper, Loox or REVIEWS.io?
REVIEWS.io has the lower paid entry price: Essentials is $29 monthly or $23 monthly with annual billing. Loox Convert is $49.99 monthly. Compare the limits as well as the price: REVIEWS.io caps Essentials at 300 review invites per month, while Loox Convert includes 300 orders per month.
Which platform is better for photo and video reviews?
Loox is the more visually focused option: its features include photo and video review collection, customizable widgets, and gifted video reviews. REVIEWS.io also supports review photos and videos, plus UGC displays and shoppable galleries. Choose based on whether visual review collection or broader review and feedback coverage matters more.
Do the plans use the same volume limit?
No. Loox’s listed plans use order volume: Convert includes 300 orders monthly, while Unlimited has no order cap or overage charges. REVIEWS.io lists monthly review invites, with 300 on Essentials and higher limits on paid tiers. Orders and invites are not interchangeable, so compare both against your store’s activity.
Can I use REVIEWS.io’s free plan outside Shopify?
The published pricing details describe REVIEWS.io’s Free plan as Shopify stores only, with 25 review invites per month. They do not specify whether Loox’s free Beginner plan is limited to Shopify. Check each vendor’s current platform requirements and ask how existing reviews transfer before switching.