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Most buyers should pick Loop Subscriptions.
Pick Loop for a new Shopify subscription program: it has a free tier for up to 50 active subscriptions, paid plans from $99/month, and features for payment recovery, cancellation saves and subscriber analytics. SubHub’s hosted membership tools cover gated content, courses and communities, but its pricing is historical and the product is closed to new customers. SubHub is worth considering only when assessing an existing or legacy setup; its lower listed annual price does not make it a new-buyer option.
01Side by side
| Loop Subscriptions | SubHub | |
|---|---|---|
| Starting price (listed) | $0 free; paid plans from $99/month | $39.92/month annual; $47 monthly, historical |
| Free plan | Free Forever, capped at 50 active subscriptions | No free plan; 14-day trial |
| Best for | Shopify brands managing recurring revenue | Membership sites with gated content and courses |
| Core strength | Payment recovery, cancellation saves and subscriber growth | Hosted memberships, courses and community features |
| Learning curve | Not published | Not published; no external developers required per description |
| Integrations/data | 30+ integrations on Starter; API and webhooks on Pro | Integrations and data access not published |
| Team/seat costs | Seat costs not published | Seat costs not published |
| Support | White-glove migration; Pro includes a dedicated CSM | Support details not published |
Loop Subscriptions Choose Loop Subscriptions if
- Choose Loop Subscriptions if you run a Shopify store needing subscriptions.
- Choose Loop Subscriptions if payment recovery and cancellation saves matter.
- Choose Loop Subscriptions if a free tier or migration help matters.
SubHub Choose SubHub if
- Choose SubHub if you already operate a SubHub membership site.
- Choose SubHub if gated content, courses and community are central.
- Choose SubHub only when assessing a legacy setup, not buying new.
02Pricing compared
Loop’s pricing page lists a free plan for up to 50 active subscriptions, then Starter at $99/month and Pro at $399/month. Starter adds a 1.0% transaction fee; Pro lists 0.75%. Both have $0 per-order fees, and the page lists no annual billing option. Enterprise pricing is negotiable. Payment processing fees are separate, and their rates are not published.
SubHub’s historical pricing lists Starter at $47/month or $39.92/month with annual billing, Pro at $97 or $82.42, and Premium at $147 or $124.92. Those plans included different member, storage and landing-page caps. But SubHub is closed to new customers, so those prices are not a current offer. Its lower historical annual rates do not make it an option for a new site.
03Features and depth
These products solve different problems. Loop is built for Shopify brands running subscriptions. Its feature set centers on a subscriber portal, automatic payment recovery, cancellation flows, subscription analytics, bundles and upsells. The pricing page also lists 30+ integrations and white-glove migration on Starter; Pro adds API and webhook access and a multi-language portal. Those are relevant tools for managing recurring revenue, but the listed transaction fees are worth factoring into a comparison.
SubHub was a hosted membership site and content platform. Its features included gated articles, media and downloads, recurring or one-time payments, courses, forums, member directories and an event calendar. It also offered a site editor, built-in store and custom domain mapping. That is broader than subscription billing alone, but it is not the same Shopify-focused product category. More importantly, SubHub is closed to new customers, so those features matter mainly when evaluating an existing or legacy setup.
04Ease of use and learning curve
Neither product’s published information gives a measured setup time or a detailed learning-curve assessment. Loop’s pricing page lists white-glove migration with Starter and a dedicated customer success manager with Pro, alongside a customer portal for subscriber self-service. Those support options may matter when moving a Shopify subscription program, but the source does not spell out migration scope.
SubHub’s feature description says its hosted site builder used a drag-and-drop homepage editor and responsive templates, with no external plugins or web developers required. That describes its intended setup, not how easy it is to use in practice. Since SubHub is closed to new customers, its editor is relevant mainly to teams maintaining a legacy site.
Questions people ask
Is Loop a direct replacement for SubHub?
Not exactly. Loop is subscription software built for Shopify brands, with tools such as payment recovery, cancellation flows and subscriber analytics. SubHub was a hosted membership site builder with gated content, courses and community features. SubHub is closed to new customers, so Loop is the practical option for a new Shopify subscription program.
Does Loop charge transaction fees?
Yes. Loop lists a 1.0% transaction fee on Starter and 0.75% on Pro, with $0 per-order fees on both. Enterprise has a negotiable transaction fee. Payment processing fees are handled by the payment processor, and Loop’s pricing information does not publish those rates.
Can a new customer sign up for SubHub?
No. The published pricing information says SubHub is now closed to customers. Its listed plan prices are historical, not a current offer. That makes SubHub relevant mainly when assessing an existing membership site or a legacy setup, rather than choosing a platform for a new launch.
Which platform is better for courses and communities?
SubHub’s listed feature set included a course builder, gated content, forums, member directories, comments and an event calendar. Loop’s listed features focus on Shopify subscriptions, including billing recovery, cancellation saves, bundles and upsells. For a new buyer, SubHub’s closure is decisive; its features are relevant chiefly to existing users.