GetResponse vs Mailchimp

Mailchimp is cheaper to enter: its Free plan allows 250 contacts and up to 500 emails a month, while Essentials is listed at $13/month for 12 months and includes a 14-day trial. That $13 is promotional; the pricing page says standard month-to-month rates may be higher. GetResponse has no free plan. Starter is $19 month to month or $15.58/month with annual billing, which the pricing page says includes an 18% discount.

The catch is what each entry tier buys. GetResponse Starter includes one automation workflow. Unlimited workflows start at Marketer: $59 monthly or $48.38/month billed annually. Mailchimp Essentials allows up to four automation flow steps; Standard is listed at $20/month for 12 months and includes up to 200 flows. Mailchimp’s prices are also promotional. These tiers are not directly comparable, so compare contact counts, send limits, and required features before switching.

GetResponse puts email, automation, landing pages, forms, and web push under one roof. Starter includes a landing page builder, signup forms, popups, unlimited monthly email sends, and one custom workflow. Its AI email and subject-line generator is capped at three uses on that plan. Marketer adds unlimited workflows, abandoned-cart recovery, sales funnels, promo codes, revenue reports, and unlimited web push. The plan table lists SMS and mobile push under Enterprise, so check the tier before treating SMS as part of a standard subscription.

Mailchimp covers email and SMS campaigns, audience segmentation, and customer-data-driven automations. Its Free plan excludes SMS and caps sending at 500 emails monthly. Essentials has up to four automation flow steps; Standard lists generative AI and up to 200 automation flows. A/B and multivariate testing and predictive segmentation are listed for Premium, which costs $350/month on the stated promotion. For a small list, Mailchimp’s free entry is useful; for landing pages and web push, GetResponse has clearer plan-level coverage. Neither platform’s broad feature list means every feature is included on its cheapest paid tier.

The published materials do not document setup time or interface differences, so we would not call either platform easier based on feature lists alone. The review scores put both at 6.5 for ease of use, but those ratings do not explain what users found difficult.

Plan limits are a more concrete guide to what you will need to learn. GetResponse Starter is constrained to one workflow, so teams building several journeys need to move to Marketer. Mailchimp Essentials permits up to four automation flow steps, while Standard lists up to 200 flows. If you are switching, map your current journeys, audiences, and sending needs against those caps first. The published pricing details do not specify migration assistance or import limits.