We may earn a commission if you buy through links on this page. It never changes a score or a ranking. How we make money
It's a split decision.
Choose Copper if your work is relationship-led and you want contacts, deal pipelines, and project delivery in a CRM geared toward Google Workspace. It starts at $23 per seat monthly with annual billing ($29 month to month), and has no free plan. Choose Mailchimp for email and SMS marketing, audience segmentation, and campaign automation; it has a free plan capped at 250 contacts and 500 emails monthly, or 250 daily. These tools solve different jobs, so choose by workflow, not headline price.
01Side by side
| Copper | Mailchimp | |
|---|---|---|
| Starting price | $23/seat/month annually; $29 month to month | $0/month for the Free plan |
| Free plan | No free plan; 14-day trial | Yes; 250 contacts and 500 emails monthly |
| Best for | Relationship-focused CRM, sales, and project delivery | Email and SMS campaigns, automations, and audience growth |
| Core strength | Contact management and sales pipelines | Email marketing with segmentation and automation |
| Learning curve | Not published | Not published |
| Integrations and data | CRM focused on Google Workspace users | Real-time behavioral data for audience targeting |
| Team and seat costs | Per-seat pricing; seat limits not published | 1–5 seats by plan; unlimited on Premium |
| Support | Support terms not published | 24/7 email and chat on Essentials; phone on Premium |
Copper Choose Copper if
- Choose Copper if you need a CRM for contacts and sales pipelines.
- Choose Copper if you want to turn closed deals into projects.
- Choose Copper if your team works in Google Workspace.
Mailchimp Choose Mailchimp if
- Choose Mailchimp if you need email campaigns and audience segmentation.
- Choose Mailchimp if a limited free plan fits your sending needs.
- Choose Mailchimp if you need marketing automations and email testing.
02Pricing compared
Copper starts at $23 per seat per month with annual billing, or $29 per seat monthly. Its 14-day trial does not replace a free plan. Basic includes 2,500 contacts; Professional costs $59 annually billed ($69 monthly) and includes 15,000 contacts; Business costs $99 annually billed ($134 monthly) and includes unlimited contacts. Seat limits are not published.
Mailchimp has a free plan, but it is capped at 250 contacts and 500 emails per month, or 250 per day. Paid rates shown are promotional prices billed for 12 months: Essentials is $13 monthly, Standard $20, and Premium $350. Standard lists up to 6,000 emails per month; Premium lists up to 150,000. Month-to-month rates may be higher after promotions. Compare the products by job and billing unit: Copper charges per seat, while Mailchimp’s listed plans impose contact and sending limits.
03Features and depth
Copper is a CRM for contact management, sales pipelines, and work after a deal closes. It can turn deals into projects for delivery, onboarding, or service, and includes task assignment, reminders, email and activity logging, custom reports, and a mobile app for logging calls and SMS. Its stated focus is relationship-led businesses using Google Workspace.
Mailchimp is built for email and SMS marketing, audience segmentation, and campaign automation. Its homepage describes AI-assisted tools for spotting opportunities such as re-engaging inactive customers, while its pricing page places A/B and multivariate testing and predictive segmentation on Premium. Plan limits matter: Essentials allows up to four automation flow steps, Standard lists up to 200 automation flows, and SMS is an add-on rather than included in the Free plan. These are different tool categories: Copper organizes customer relationships and delivery work; Mailchimp sends and optimizes marketing campaigns.
04Ease of use and learning curve
The published reviews rate Copper’s ease of use 7.5 and Mailchimp’s 6.5, but those scores do not explain the rating method. Copper’s Google Workspace focus may suit teams already organizing sales and follow-up around that environment. Its CRM scope also means users need to manage contacts, pipelines, and project handoffs in one system.
Mailchimp’s main learning task is matching audiences, send limits, and automation needs to the right plan. Its Free plan has one audience and tight sending caps; paid tiers raise those limits and add capabilities. The published material does not publish setup times or a direct learning-curve comparison, so teams should not treat the review scores as a guarantee.
Questions people ask
Does Mailchimp have a free plan?
Yes. Mailchimp’s Free plan allows up to 250 contacts and 500 emails per month, with a daily cap of 250. It includes one seat and one audience; SMS is not included, and email support is available only for the first 30 days.
Why are people leaving Mailchimp?
The published review says ecommerce users on Reddit report moving toward Klaviyo and Omnisend. That is anecdotal, not evidence of a general exodus. The sources do not give specific reasons for those switches, so we would not assume price, features, or results are the cause.
How does Flodesk compare to Mailchimp?
The published published material does not include Flodesk pricing, limits, or features, so we cannot make a grounded side-by-side comparison here. For Mailchimp, the listed options range from a free plan capped at 250 contacts to paid plans with higher sending limits and additional marketing features.
What are the top 3 email marketing tools?
The published information does not support ranking the top three email marketing tools. It identifies Mailchimp and notes that some ecommerce users on Reddit report moving to Klaviyo or Omnisend, but that is anecdotal rather than a comparative ranking.