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It's a split decision.
Choose Constant Contact for a broader marketing stack: it covers email, SMS, social, events, automation, and contact management. Choose EZ Texting when SMS and MMS are the main job, especially if you want two-way texting and workflows. According to the published pricing details, Constant Contact starts at $10.20/month with annual billing ($12 monthly), while EZ Texting starts at $20/month annually ($25 monthly) and offers a 14-day trial. Neither lists a free plan.
01Side by side
| Constant Contact | EZ Texting | |
|---|---|---|
| Starting price | $10.20/month annually; $12 monthly | $20/month annually; $25 monthly |
| Free plan | No free plan | No free plan |
| Best for | Email, SMS, social, and event marketing | SMS- and MMS-focused campaigns |
| Core strength | Marketing across multiple channels | Bulk texting and SMS workflows |
| Learning curve | Provided review ease-of-use score: 4.5 | Provided review ease-of-use score: 8 |
| Integrations/data | Integration details not published in provided materials | Integration details not published in provided materials |
| Team/seat costs | Lite includes 2 users | 1 user included; extra seats cost $10/month each |
| Support | Provided review support score: 4 | Provided review support score: 6 |
Constant Contact Choose Constant Contact if
- Choose Constant Contact if email, social, and event marketing share one stack.
- Choose Constant Contact if you need email and SMS automation together.
- Choose Constant Contact if two included users matter at entry level.
EZ Texting Choose EZ Texting if
- Choose EZ Texting if SMS/MMS is your primary channel.
- Choose EZ Texting if two-way texting and text-to-pay fit your workflow.
- Choose EZ Texting if a 14-day trial helps you evaluate.
02Pricing compared
Constant Contact has the lower entry price: its pricing page lists Lite at $12 per month, or $10.20 per month with annual billing. EZ Texting’s Launch plan is $25 monthly or $20 per month billed annually, and includes a 14-day trial. Neither product lists a free plan.
Compare the limits, not just the starting price. Constant Contact Lite includes two users, one automation template and monthly email sends capped at 10 times your contact count. EZ Texting Launch is for up to 500 contacts and includes 500 monthly credits, with a $5 monthly telecom fee and $0.04 per overage credit. Carrier pass-through fees are separate. Constant Contact SMS for Lite and Standard starts at $10 monthly for 1–500 messages; Premium includes 500 SMS messages per month. Extra users and SMS volume can change the bill on either platform.
03Features and depth
Constant Contact is the broader marketing platform. Its listed features include email campaigns, generative-AI copy drafting, subject-line testing, automation, SMS, social scheduling, lead-generation ads, contact segmentation, landing pages and event registration. Automation examples include welcome, birthday, anniversary, re-engagement and abandoned-cart messages. That range makes it a better fit if you want email and other marketing activity managed alongside texting.
EZ Texting is more focused on SMS and MMS. Its feature list covers bulk messages, two-way texting, contact and opt-in management, automated workflows, payment links and AI-powered replies using website, knowledge-base or PDF content. It also lists reporting and compliance tools. The pricing page lists 500 monthly credits on Launch, Boost and Scale, or 6,000 annual credits on annual billing; overage rates vary by plan. Choose it for texting-specific workflows, not as a replacement for Constant Contact’s listed email, social and event tools. The published review summaries flag EZ Texting’s limited included credits and add-on costs as value drawbacks.
04Ease of use and learning curve
EZ Texting’s listed drag-and-drop workflow builder and SMS templates point to a more focused setup if your main task is sending texts. Its plans include one user, while additional seats cost $10 per month. The published review gives it an ease-of-use score of 8 out of 10, but also notes that tight credit allowances and add-on costs weaken value.
Constant Contact combines more channels, which means more tools to navigate if you only need SMS. Its published review gives ease of use 4.5 out of 10 and user sentiment 2.5 out of 10, and flags reported editor problems. Those scores are a caution, not a guarantee of your experience. If email, social or event marketing is part of the job, the extra breadth may justify the learning curve.
Questions people ask
Is Mailchimp or Constant Contact cheaper?
We can’t make a price comparison from the available pricing details because they include Constant Contact but not Mailchimp. Constant Contact’s listed starting price is $12 per month, or $10.20 per month with annual billing. Check Mailchimp’s current pricing page before deciding.
What does EZ Texting do?
EZ Texting is SMS and MMS marketing software. Its listed tools include bulk texts, two-way texting, contact and opt-in management, automated workflows, payment links, reporting and AI-powered replies. The pricing page lists plans with monthly credits, overage charges and, on Launch, a telecom fee.
Is there a free Constant Contact plan?
No free plan is listed in the published Constant Contact pricing details. Lite starts at $12 per month, or $10.20 per month with annual billing. The published pricing details also don’t list a free trial, so confirm current terms on the pricing page before signing up.
Can you text on Constant Contact?
Yes. Constant Contact lists SMS marketing for opted-in contacts alongside email campaigns. Premium includes 500 SMS messages per month; SMS for Lite and Standard starts at $10 per month for 1–500 messages. The published pricing details don’t specify the price for higher SMS volumes.