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Most buyers should pick Metricool.
Metricool is the lower-cost pick: its Starter entry tier is $20/month billed annually ($25 monthly), and it has a free plan. Cloud Campaign starts at $41/month billed annually ($49 monthly), but fits better when branded client approvals and reports matter. Standard white-labeling starts on Team ($165 annual equivalent); advanced white-labeling is on Agency ($249). Metricool reserves white-labeling for Custom pricing. Check Metricool’s brand limits at each entry tier before comparing totals.
01Side by side
| Cloud Campaign | Metricool | |
|---|---|---|
| Starting price | $41/month annually; $49 monthly | $20/month annually; $25 monthly |
| Free plan | No free plan; 14-day trial | Free plan; one brand, 20 monthly posts |
| Best for | Agencies needing branded client workflows | Teams wanting planning, analytics, and ads together |
| Core strength | White-label approvals, reporting, and publishing | Planning, analytics, inbox, ads, Flows, Smartlinks |
| Learning curve | Ease-of-use score: 7 | Ease-of-use score: 7 |
| Integrations and data | Branded reports combine organic and paid performance | Zapier, Make, Data Studio; API on Advanced |
| Team and seat costs | Unlimited users; extra workspaces cost more | Team roles on Advanced; per-seat pricing not published |
| Support | Chat on Freelancer; phone on Team and Agency | Support options not published here |
Cloud Campaign Choose Cloud Campaign if
- Choose Cloud Campaign if you need white-labeled approval pages and reports.
- Choose Cloud Campaign if unlimited users matter more than low entry pricing.
- Choose Cloud Campaign if you want client migration and paid-social reporting.
Metricool Choose Metricool if
- Choose Metricool if you want a free plan for one brand.
- Choose Metricool if lower starting prices matter most.
- Choose Metricool if you want ads, analytics, and scheduling together.
02Pricing compared
Metricool is cheaper to start: its Starter entry tier is $20 per month billed annually or $25 month to month, and there’s a free plan. The free plan covers one brand, 20 scheduled posts a month, five competitor profiles and 30 days of analytics history. Starter’s entry tier covers five brands; check the price for more before comparing totals.
Cloud Campaign starts at $41 per month with annual billing, or $49 monthly, on Freelancer. That plan includes one or more brand workspaces and seven social accounts per client. Team costs $165 monthly on annual billing ($199 monthly) and adds standard white-labeling; Agency is $249 annually billed ($299 monthly) and adds advanced white-labeling and paid social reporting. Extra Cloud Campaign workspaces cost $24–$41 per month on annual billing, depending on plan. Metricool white-labeling requires Custom pricing, which isn’t published.
03Features and depth
Both products cover scheduling, reporting and client-facing workflows, but they’re built around different needs. Cloud Campaign focuses on agency delivery: clients can review, comment on or approve posts through a shared calendar link, while agencies can brand dashboards, reports and approval pages. Its reports combine organic and paid performance. AI tools support captions, brand-specific images and suggested inbox replies; CloudStudio can plan, create and publish client content automatically.
Metricool packs more channel and campaign functions into its dashboard. Alongside scheduling, analytics, automated reports and a unified inbox, it includes competitor analysis, Smartlinks for link-in-bio pages, and management for Google, Facebook and TikTok ads. Flows automates DMs, but it’s a paid add-on: $12 monthly for 2,500 executions, then $0.01 per additional execution. Advanced Analytics and Twitter/X features also carry add-on costs. Metricool has post approvals on Advanced, while its white-label option is limited to Custom. Cloud Campaign’s white-label tools are tiered, not included at its entry price.
04Ease of use and learning curve
Metricool combines its planner, analytics, inbox, reporting and ad management in one dashboard, which may suit teams that want fewer separate tools. Its free plan gives solo users a way to start with one brand, though the 20-post monthly limit and five-credit AI allowance are real constraints.
Cloud Campaign’s workflow is oriented toward managing client work: shared approval links, branded reports and workspace-based organization are central features. Freelancer includes unlimited users but caps each client at seven social accounts; Team lists unlimited social accounts and users. Expect to compare the white-label tier and workspace add-on costs against your client setup. The published pricing details don’t establish that either product is easier to learn, so teams should weigh the workflows and limits rather than assume one has a shorter learning curve.
Questions people ask
Which is cheaper, Cloud Campaign or Metricool?
Metricool is cheaper at entry: Starter starts at $20 per month with annual billing or $25 monthly, and there’s a free plan. Cloud Campaign starts at $41 per month with annual billing or $49 monthly. Compare the brand limits at Metricool’s entry price and Cloud Campaign’s workspace costs before estimating your total.
Does Metricool offer white-labeling?
Yes, but Metricool lists white-label branding on its Custom plan, whose price is not published. Cloud Campaign includes standard white-labeling on Team, priced at $165 per month with annual billing or $199 monthly, and advanced white-labeling on Agency, at $249 annually billed or $299 monthly.
What are the main plan limits to check?
Metricool Free allows one brand, 20 scheduled posts per month and five competitor profiles. Starter’s entry tier covers five brands. Cloud Campaign Freelancer includes seven social accounts per client; Team lists unlimited social accounts. Also check workspace charges and any Metricool add-ons for the features you need.
Which platform is better for agencies?
Cloud Campaign is the clearer fit if branded approval pages, reports and client workflows are priorities; its white-labeling starts on Team. Metricool offers post approvals on Advanced and reserves white-labeling for Custom. Its Custom price is not published, so compare a quote against Cloud Campaign’s listed tiers and add-on costs.